Positive and Negative Impacts of Macro Environment on Global Events Industry

GLOBAL EVENTS

TABLE OF CONTENTS
• Introduction
• Determine the positive and negative impacts the macro environment has on the global events industry
and their influence on decision-making and organisational behaviour, supported by specific examples
• SWOT analysis
• Approaches of the effective planning
• Conclusion
• References

INTRODUCTION
To analyse the macro environment its necessary to evaluate and determine the PESTLE
model. With the help of PESTLE model , its easily to analyse the external factors of the macro
environment. In PESTLE analyse identify and analysis the political , economical, social,
technological, legal and environmental factors. PESTLE is a tools a through which it help to
identify the positive an negative impact on external market environment of the business. It is
essential for each and every organization to conduct PESTLE analysis. This report will
discussed about various factors of PESTLE which give impact on event industry.

Determine the positive and negative impacts the macro environment has on the global events
industry and their influence on decision-making and organisational behaviour
• Political factors – Political factors follow some set of rules and regulations which is
mandatory to follow every organization. Sometimes political factor give negative impact
on event industry like impact on transportation. For example, transportation is one of the
most support system of the events. Globalization and liberalisation is enhancing the
competition for the organization
• Economical factors -This factor giving impact on event industry so that the current crisis
has slow down development of events. Because of present crises most of the company are
cut down the investment on events so that it affecting the whole event industry adversely.