TABLE OF CONTENTS INTRODUCTION P 5Positive and negative impacts on macro environment P 6 SWOT Analysis CONCLUSION REFERENCES
P 5Positive and negative impacts on macro environment There are a lot of factors which influence the factors in the global event which is of Olympic games of 2012. The factors which influence the macro environment of the event are as follows political, economic, social and technological factors. There were a lot of agencies which came together for making this event a success which are London fire brigade, London Ambulance, department of transport, etc. The security was extended so much for the security purpose.
P 6 SWOT Analysis This is the most important factor of any company or event because they have got to do this to know where they strand in the market or in the world. The analysis of all the factors can make the event improve and get the best out of it by improving it. SWOT stands for strengths, weaknesses, opportunities and threats. Therefore, it is very important for them to do this because it tells the actual situation of the company or the event.
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CONCLUSION The global event which was held in London in 2012 was famous and a lot better than people had expected it to be. The country gave all the participants and the people of the country safe and did not let anyone disturb the beautiful and successful event. There are a lot of factors which can effect an event but the organizers of the event did not let that happen and made the event a lot better than people had expected. The event not just got the country a pride but also helped a thousands of peoples in the country by getting employment because of this event.
REFERENCES Arrobbio,Oandet.al.,2016.Globalissuesandevents.Relationships, understanding and actions at individual and community levels. Brown,Gandet.al.,2017.Eventsatisfactionandbehaviouralintentions: examining the impact of the London 2012 Olympic Games on participation in sport. European Sport Management Quarterly. 17(3). pp.331-348. Calberto and et.al., 2016, October. The frequency and effects of weather events onbananaproductivity-resultsofaglobalsurvey.InXInternational SymposiumonBanana:ISHS-ProMusaSymposiumonAgroecological Approaches to Promote Innovative Banana 1196 (pp. 179-186). Giulianotti, R and et.al., 2015. Global sport mega‐events and the politics of mobility: the case of the L ondon 2012 O lympics.The British journal of sociology. 66(1). pp.118-140.