Global Events: Diversity, Factors, Impacts, and Management Strategies

This report discusses the diversity of the global events industry, factors influencing its development, impacts on the environment, and management strategies for responsible event development. It covers topics such as the structure and organization of the industry, different types of events, factors influencing industry growth, value and impacts of global events on the environment, and management strategies for responsible event development. The report also focuses on the case of London's Excel Exhibition Centre as an example of a successful events firm.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Diversity of the global events industry, including its structure and how it is organised;
together with the place of different types of events within our society..................................1
P2. Factors that have influenced the development of the events industry on both a local and
global level, contrasting these two extremes..........................................................................3
M1. Evaluation of key factors that influence development of event industry........................4
D1. Critical evaluation technique to show influence and shape of key factors to event industry
................................................................................................................................................4
TASK 2............................................................................................................................................4
P3. Value, impacts and legacy of range of global events upon environment in which they
operate....................................................................................................................................4
P4. Review management strategies utilised to support responsible event development for
range of global events.............................................................................................................5
M2.Critically evaluate management strategies which used in event industry........................5
D2. Critically review the impact of global events on different level of the environment......6
TASK 3 and TASK 4......................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Global events is defined a that practices as well as activities which are organised at world
wide level. Into these events, many forms of countries are participated in order to perform
various types of activities. Also, events are considered as mechanisms that enable
communication between elements of documents and some events is related to user's action as
well as system. According to the scenario, the undertaken organisation for this report is to
London's Excel Exhibition centre which is a famous events firm who organise the events at
world wide level. In this report, the discussed topics are international events industry diversity,
factors that effects growth of events sector, value, impacts and legacy of global events range on
surroundings. Moreover the management strategies that is used for supporting event
development responsibility for global events are also described in this report.
TASK 1
P1. Diversity of the global events industry, including its structure and how it is organised;
together with the place of different types of events within our society
At recent times, countries in across the world includes events as well as ceremonies that
are associated with sports, values and customs followed by them. Currently, if this is about many
international events diversity within event sector then there are ample number of illustration that
are available like Olympic, Sundance film festival and so on that are organised all the year. The
global events industry is segmented as per the type, region, sources of revenue and many others.
This was organised through someone or number of individuals. Moreover, this particular
industry performs many kinds of events that is classified in types and size which are described
below: Major events: These are the events that are are organised at wider location. In this, huge
number of visitors comes to take part into function. Such as, speech are given by
particular country president, if case of collaboration between two another organisations
and many more. Mainly all these events are being organised with an aim which may
anything from any prospects like social, economical etc.
 Local or community events: These are refers as the events that basically organised at local
level by considering many prospects like educational, nature, public and so on. Such as,
Christmas eve and many more are some examples of local events.
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Diversification of events on the basis of types: Music events: These are defined as the events which stay on enclosed along with concert
where artists perform live within people or very much famous in all over world. Such as
Tomorrowland , it is hosted in Belgium as well as individuals visits places for shorter
time. London's Excel Exhibition Centre may also host this kind of events as this
facilitates them an opportunity and drives towards growth. Cultural events: Culture is refers as the many elements such as caste, religion and so on.
These events are hosted according to the many nation or countries culture. This kinds of
events has to be conducted into London's Excel Exhibition Centre in order to sustain into
competitive market for long period. Some example of this events are Tomatina festival,
Brazilian Carnival and so on.
 Sport events: These are kinds of events which are hosted by particular community of
game, in order to organised any kinds of activities related to sports. It is also organised at
regionally and globally. Few examples of these events are Olympic games, Asian games
and many more.
Elements and Structure of event industry Venues: This is refers as the forms of component which may be hosted by an event firms
like London's Excel Exhibition Centre many times at various range of level. This is also
known as the trendy approach which is identified through events manager. Moreover, it is
so much favourable to clients, selecting venue and modifying this as per the
requirements.
 Event management organisation: Event industry are basically represented and overseen
through the executives association of events. Moreover, it is refers as the vital events that
are being organised and these are so much fruitful for them so that they can able to
sustain for long time. The organisation like London's Excel Exhibition Centre carry out
several kinds of events where executives performs into long run to improve its
specialisation that aids them in gaining high profit and productivity.
Areas for ample types of events within society
In society, there are ample number of events which organises within social groups. Like
fashion shows, music concerts, awards functions and many more which are being hosted by
events organisation that basically targets person conception towards music as well as other
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components like fashion as this overall associated with some distinguish culture. Events linked to
faith, festival, values, customers and many more aids all the people to follow culture and create
beliefs into god. Events which are associated sports and business render society entertainment as
well as also an opportunity is provided to sports individuals as well as encourage athletes to work
more efficiently and represent their nation's internal sports at world wide level.
P2. Factors that have influenced the development of the events industry on both a local and
global level, contrasting these two extremes
There are many factors that are presented within event industry which have impact on
both level that is world wide and national. All the factors are described below:
 Value as well as contribution: The events company like London's Excel Exhibition
Centre and individuals spend around £0.83 trillion every year at world wide level. Also,
this company also generates approximately 10.3 million job in single year. Beside this,
the GDP of United Kingdom that is £484.77 billion leads them at thirteen position into all
over the world at economic level.
 International expansion: Currently, the event industry has explored at world wide level
and this render an opportunity which drives events organisation to develop in all over the
world. When activities are hosted at larger level thereafter it will enhance ample number
of opportunities to events company in order to explore their practices at world wide level.
 Growth and emergence: Event industry is growing day by day with an maximising scale
and this attracts around 1.4 billion participants within event industry into about 180
countries. In case of certain nation, who spend more money in that industry then this is
countries which has spend approx £297.23 billion in event industry growth.
 Demand: Presently, availability of resources with demand is refers as thing is modest
within industry at national level. On other side, demands for events organisation at world
wide level is high for each celebration as well as practices.
 Expenses: Budget is generally refers as something which is mainly render by an event
company and facilitated by event management of organisation like London's Excel
Exhibition Centre to their guest. Rather than this, it has been analysed that the events
which are hosted at world wide level are through ample number of sponsors so that
overall management activities are of effective quality.
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 Technology: It is refers as the other factors which basically stay on attached to
connectivity which is utilised by enterprises and person for interaction with the aids of
internet. Service quality can be maintained at huge level through preferring overall
expertise within event management.
Hence, whole the above discussed factors impacts the overall activities as well as
performance of London's Excel Exhibition Centre at both the level that are regional and world
wide.
M1. Evaluation of key factors that influence development of event industry
Event sector has a growing nature effectually where ample number of organisation can
develop at continuous basis which impact in positive manner upon economic circumstances at
internationally or nationally. It has been find that global expansion, requirements history of
events and so on are some aspects that has facilitated ample number of benefits to event industry
for developing efficaciously and effectually. Also, the intent of developing proper factors will
directly aids to conduct events as this will aids clients to obtain satisfaction into shorter periods.
D1. Critical evaluation technique to show influence and shape of key factors to event industry
At present times, there are various key factors like history of events, internal exploration ,
technology and others. That mainly impact event industry in both way positive as well as
negative. The positive affects can be anything such as improvement in productivity, enhancing
profit margins and so on. Basically, the positive effect within event industry are it maximises
10.3 million jobs every year which may efficaciously be refers as anything that impacted
successfully on economic circumstances at national as well as world wide level. Moreover,
negative affects is that needs of clients get modified rapidly and this can considered as something
which needs more investment. Due to this, they do not able to create more opportunities for
company like London's Excel Exhibition Centre to gain huge profit.
TASK 2
P3. Value, impacts and legacy of range of global events upon environment in which they operate.
The event company such as London's Excel Exhibition Centre and the success of
Olympic 2012. So, the efficacious impacts has been observed on particular country economy.
There are various factors that effects events at shorter and longer duration. All the factors are
described below:
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 Social and cultural: These are refers as the essential factors which affects events
positively as events organised through different culture provide assistance in increasing
understanding regarding particular culture towards future generation. Moreover, society
is facilitating considerations to several events that will assists into development of event
sector in all over world. Political factors: These are refers as factors which affects surrounding of event industry
as liberal political system enhances the events that is related to culture, business will
facilitates optimistic influences to manger of events. In case event management organise
the events at world wide level so the event manager will required some political support
to perform effectively and efficiently.
 Tourism and economy: These are refers as the factors which affects event industry in
optimistic way as tourism aids into successfulness of events that is hosted at world wide
level. Efficacious economic circumstances and policies will assists in the development of
event industry.
P4. Review management strategies utilised to support responsible event development for range
of global events.
Into global events, events management strategy support all types of events as this ensures
efficacious delivery of whole events through creating SMART objectives that may result to grab
the attention of ample number of visitors, developing stronger player file, supporting application
to promote organising countries development. Organisation conducts events with aim of
generating connection, increasing business relationship with various guest with maximising
brand awareness. In relation of London's Excel Exhibition Centre, their manager develop
SMART objectives for particular events that have key performance indicator that are
efficaciously evaluated. The other strategy related to management that company has to be
followed is reputation management strategy, that is applied in order to observe online reviews for
managing particular events online image for grabbing the attention of new guests for events.
M2.Critically evaluate management strategies which used in event industry
Ample number of management strategies such as reputation strategy are generally follow
by events planner. Event management strategies facilitates benefits to manager of London's
Excel Exhibition Centre in effective way as helps them to host the events with brand exposure,
increasing foot traffic, interacting with potential consumers, obtaining fruitful reviews,
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improving valuable connection and increasing campaigns of SEO together with vital citations. In
order to organise any events so the event management strategies is profitable. Also, huge cost are
occurred for accommodation, improve stand areas and so on. That several times does not render
profitable results in assert-able lower turnouts.
D2. Critically review the impact of global events on different level of the environment
Global events results have impacts on individuals, regional assemblage with resources in
atmospheres where organisation perform ample number of activities. In general term, there are
several events whose functions have pessimistic affects on environment because of using several
resources, it drives towards carbon emission. The organisation related to event planning such as
London's Excel Exhibition Centre is liable for boosting events with creating awareness through
CSR strategies so that rare resources are utilised in efficacious manner that results in improving
economical condition that drives towards sustainable development.
TASK 3 and TASK 4
Covered in PPT
CONCLUSION
From the above mentioned report it have been concluded that global events which is a
activities are arranged at world wide level. Also, music events, local events and so on are some
events that are diversify as per their size, kinds etc. Moreover, there are many factors like
emergence and growth, international expansion, technology and others all these influences the
events locally and internationally. In addition to this, technology, history of events, internal
expansion and many others are few factors that mainly impact the event industry in optimistic as
well as pessimistic way. In addition to this, there are few aspects like political, social, cultural,
economical and so on that has impact on atmosphere where they perform. Global event are
conducted that get effected negatively as well as positively through the macro environment and
also influences their decision making. Moreover, macro factors influence international event
sector such as this impact of digital as well as social technology, international shift in social and
economic power and many more.
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REFERENCES
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