Global Events: Developing Destination-Specific Events

This report examines the diversity of the global event industry and identifies different types of events such as mega events, major events, regional events, and local and community events. It also explains the factors that influence the development of local and global events, including low budget, understaffing, and scheduling. The report evaluates the value, impacts, and legacy of a range of global events, including the Olympics, and provides management strategies that support the development of global events, such as setting goals and objectives, managing budget, and targeting the audience. The case study of ExCel London, an event organizer, is used to illustrate the concepts discussed in the report.

Developing Destination-
Specific Events

TABLE OF CONTENTS
PART-1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1Examination of diversity of the global event industry and identification of different types of
event:............................................................................................................................................3
P2Explanation of factors that influence the development of local and global event:..................5
P3 Evaluation of the value, impacts, and legacy of a range of global events.............................6
P4 Management strategies that support development of the global event:..................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

PART-1
INTRODUCTION
The global event means gathering of people at a place for a particular period of
time, this term is been used to describe the large set of audience that arrive at a specific
place to view and enjoy the moment. Global events are usually been created to
entertain the people by showing them various international games and sport played live
at the stadium. These global events are of various types according to their purpose of
the event, business event are usually been held to describe the business related factors
such as exhibition and trade shows, whereas sport global event are events which are
been arranged to play games such as Olympic and cricket (Brassett, 2018). This study
is based on ExCel London. The company is event organizer, they have been arranging
exhibition and international trade centre.
The ExCel London is located in Royal Dock, East London. Thehy are expert in
organizing consumer trade event which include both private and public event. Various
exhibition and conferences is been organized by the company, they mainly arrange all
this event with the help of their own hotel and restaurants. In this report we will
understand the global event and examine the diversity of the event. Later we will explain
factors that influence both local and international level. At last, we will provide legacy of
ranges of global events and management strategies been developed in support for
organize such global event organization.
MAIN BODY
P1Examination of diversity of the global event industry and identification of different
types of event:
Events are been created to gather people all together for various purposes such
as for business purpose or entertainment purpose. There are certain types of event
such as (Lesjø, J.H. and Gulbrandsen, E.A., 2017).
Mega events: mega events are very large, they gather audience in larger scale. Mega
events are mainly created for entertainment purpose, this gathering of people increase
various opportunities such as for organizer, they can create huge revenue and for
economy where mega event is been can help them to generate huge revenue and

various other opportunities (Girginov, 2018). When the mega event start the hotel and
accommodation providers get most amount of benefits. Whereas all the local business
such as restaurant and other shops get opportunities to increase their benefits in
participating in such mega events. There are certain mega events which are created to
engaged people from all around the world which have same interest in a specific thing,
these events are:
Beijing Olympic 2022: this mega event is getting ready to all set in 2022, this Olympic
event is been held in the Beijing. Olympic is one of the biggest event in the world which
attract billions of people all together to watch various games and sport activities.
Major event: major event means event which are been create for both domestic and
international purpose. This type of events there are huge number volunteers and
mainly grab the media interest. Major events are mainly created to arrange all the
important topics all together such as women rugby world cup 2021.
Regional events: regional events are mainly held for domestic purpose, this mainly are
been arranged to collect all the local people to discuss on a specific topic. Many country
try to organize various regional events to plan regional development strategies. Both the
domestic and international volunteers come together to discuss on a specific topic, this
topic can be related to local development or any local sport organize. One of the most
famous regional events are:
Cuba Dupa: this event is been arranged to celebrate large outdoor events on the Street
of Cuba, this event is been organized by the local authority to promote art and music in
local regional area, this not only help them to attract local visitors but this also attract
international tourist in such regional events by local.
Local and community events: local and community events are very small in size, they
are mainly created for a local purpose by the specific society. Local events may be
small but it gives powerful impact on the local community, many local businesses get
huge benefits from such local events (Gursoy, Ribeiro and Panosso Netto, 2017). This
types of local event do not attract international visitors, rather they only focus on local
tourist. There are various local events such as:

Local festival: festival are one of the biggest reasons to create a local event, many
community celebrate their own religious festivals, and they tend to arrange such events.
These religious occasions generate huge amount of income to the local community.
P2Explanation of factors that influence the development of local and global event:
Events are of mainly two types such as local and international, this events have
various purposes such as to entertain people with art and sport or arranging to enjoy
local festivals (Jones, 2017). When the organizer arrange such events they tend to face
various barriers in the development of the event, these factors influence the
development of event on both local and international level such factors are:
Low budget: low or insufficient budget of event can disturb the whole process and even
can create various uncontrollable issues. Events are the reasons why people want to
enjoy the moment. These are mainly created with proper plan and strategies and the
biggest plan is to arrange the budget of the event. When the event fails to meet the
expected level, this mainly happens because of the low budget of the event
(Oliinychenko, Shi and Koch, 2021). Events are of many types and to arrange such
events' organizer have to collect budget from all available sources. To overcome such
low budget barriers, organizer involver various participants in this such as stakeholders
and local businesses. Budget can be arranged through the help of stakeholder who are
ready to contribute their money. Changing budget plan in between the event is very
challenging for the organizer because all the design of the event is already been done
before even starting it.
Understaffing: understaffing is one of the biggest factors that casue the failure of the
event, event such as mega or major event need more than extra staff in management.
Understaffing is the biggest challenge for organizer because the staff and their affords
make the event successful (MacIntosh, 2017). A organizer alone can not manage the
whole event they need effective staff and powerful coalition with the team. Staff can be
part of the management team which handle every single unit of the event, the manager
need a powerful team a good support from the people to successful arrange the event.
In managing staff, effective communication plays an vital role. Without the
communication a event can not be completed.

Schedule: the scheduling part of the event is very import, this is another factors which
influence the development of the event. When the event have proper scheduling, they
know that which things can perfectly fit the moment but if there is no schedule or
improper scheduling then their will be major conflict and uncertainty in the process of
the event. Scheduling is a broad term in the event management, the organizer have to
schedule all the things together to get effective outcome of the event such scheduling
include the time and venue of the event, budget and cost in the event, staff, and team
and most importantly, the revenue generation part. Lack of proper scheduling is major
reason in the failing of the event.
P3 Evaluation of the value, impacts, and legacy of a range of global events
The legacy of the global event describe to quantify benefits and ensure the
planning of the global event that it give the benefits to the society and increase the
wealth of the cities and communities. Global event legacy for the country or the city in
which the event held or going to help is a long term investment. By understanding the
value and impact of the events. Organizers can adapt and learn from their experience
and past events for the new benefits and new innovations that is going to happen for the
attraction of the people. Or to attract the more people. For increasing the value and
impact of the global events. Organizer should learn and focus on the perfect city which
they are going to organize. Also, when the city decided for the event it should be clear
that the organizer analyse the benefits and see the investment cost. Organizer also
determine the track legacy of the events by which they track the effectiveness of the
event. Lack of understanding in the event between the organizer can impact the event
majorly (Un-Yong, 2020).
Legacy Impact
Sporting impact:-the impact of the sports event are having a major impact on the
events. This gives the education to the organizers for the better understanding of the
events between the people and the organizers.
Event has positive and negative impact which describe about the events environmental,
climatic condition of the events which is also has great impact on their communities' and
the stakeholder the organizer have for the events. For the major impact by the event's
manager of the events has to ensure that the outcome from the event will more

profitable and positive rather than negative impact. The event has positive and negative
impact on the society and the culture of the city where the event held. As the Olympics
2022 will be held in Beijing (Preuss, 2019). Events can raise the national pride, and it
attaches to the emotional touch of the people. For example, the mela's held in Bradford,
Leeds, Manchester, East London (Newham) and Edinburgh each summer, have
introduced the Asian tradition with its strong religious and cultural associations, to wider
audiences.
Host city for the Olympics games help them in so many ways because they get so many
advantages because of the Olympics. The host city will get the benefit of the
employment, and they get high recognition in all over the world by getting the Olympics
in the in their city. Economy imp[act by the global event of Olympic Games give a right
to the city to increase in their GDP and revenue. Government also supply many funds
for the betterment of the city for the global event. In 2008 the Olympics which is also
held in Beijing the revenue that they generate with this is also very great like their local
sponsorship is about the $130 and there is so many more. Same as in 2022 beijieng
expect to be more revenue and with the help of high technology they will get a high
profit with the 2022 olympics (Jeong, and Kim, 2019).
P4 Management strategies that support development of the global event:
There are certain management strategies which help event organizer to manage
the event effectively without any issues. These strategies are very useful because they
provide clear and understandable guide to manage the event. Event management
strategy belongs that the task and overall event management. Global event is a very big
part that's why this is essential for all those people who are involved in this for the
promotion of the event. There are several steps in the event strategy that will be
successful in the panning. There are certain strategies to manage event such as (Potter
and 2013).
Goals and objectives: the event can not successful if there is goal and objectives
behind arranging such event. Goals are mainly to gather all people together and
objectives is to entertainment and educate them (Viehoff and Poynter, 2016). When the
organizer arranges such mega events they have specific goals and objectives, without

them their all time, money and affords will be wasted. It is very clear that all the events
have to set goals before starting it. Goals can be segmented in different part of the
event which provide clear view what have to be done. For example in event goals can
be related management such the goal is to gather more the enough people in the event
to complete this event.
Budget: budget is one of the most important part in the event management, before
starting the event, the organizer have to set all the budget of the event. In event, each
and very part required good amount of money to be smoothly operated (Judea and
Strube, 2016). An organizer arrange budget from various sources such as stakeholders
or the local businesses. The stakeholders play a vital role in arranging and managing
budget. They contribute their amount in return with huge profit if the event is successful.
Cost and expenditure need to managed by the organizer before starting the event
because this help them to use the amount properly in the event.
Event management strategy belongs that the task and overall event management.
Global event is a very big part that's why this is essential for all those people who are
involved in this for the promotion of the event. There are several steps in the event
strategy that will be successful in the panning (Hanni-Vaara, Kähkönen, and Paloniemi,
2019).
Vision:- for the successful event organizer should keep in mind the vision of the event
they are going to prepare. Everything should be well planed and directed accordingly to
the goals and mission of the event.
Timeline:- the work of the event is chronological or not, but this considers a perfect
schedule. How the work will done and perfect planning according to it to attract the
investor and stakeholder organizer should plan a perfect pitch according to their event.
Scheduling is the key essential element in the strategy management of the event.
Target audience:- target audience should according to the event held and for this the
organizer need to set the vision and set the budget for their targeted audience and a
perfect place for the event that the audience will fit. Target audience will also include the
sponsorship or the investor of the events they attract them and sponsor also see that
how target audience of event are (Chang, 2020).

Measures:- all the key elements in the events are need to be measurable for the
perfection of the event. Organizer should also see the budget that consist the whole
event. And the schedule, achievement they want to achieve and on how much price
they want to sale their tickets of the events to the targeted audience. For the perfect
event this should be perfect.
Brainstorming:- the event management strategy include the when, how, where the
event held. For organizer the event will come up with the concept with hat they will
stand the market for their event. Some of the brainstorming concept will be limited for
some type of event, but there's no limit for Olympics that will be held in 2022. With the
high technology and improvement in the events with the past experience.
Event management plan 5 C'S is important that consist for the global event.
Concept:- concept of the global event such as the Olympic 2022. the motive of held the
event should be clear and for the better ongoing event organizer must know that they
should clear about the concept from their past experience (Tien, 2019). Organizer
should also clear that why should they are doing and in what manner they are going to
plan all the factor.
Coordination:- in the global events the coordination is the key element because
without coordination there is a risk of event failure with the help of coordination.
Organizer of the event get so much help for the better achieving the target of the perfect
event happening. Coordination help in the event to delegate the task and give
responsibility to each and every person who is in the process of the event management.
Control:- the control of the global event should their because without the control there
is risk of failure in the event. Organizer makes sure about their work and track the
record of every thing that is going in the management of the organization. Make sure
about the venue where the event is going to happen and make things clear for everyone
to understand easily (Thomson and et.al 2019).
Culmination:- this need when the event take place because the whole team when is
included in the event management. It should be clear and top of everything who so ever
to delegate the authority of doing work will be assigned properly and do their work
properly.

Close out:- when the event end event team should know that they do their work of
close up things properly. Because it is also necessary to identify the stock and items
that is used for the event, and it is the duty of the organizer to take responsibility of the
things.
CONCLUSION
Global event define as the process where for the limited time being the the event
has a global reach by which they will easily get connected to the people globally and in
this it requires the public investment which is required the sponsorship, investment etc.
there are so many global events which is conducted by the global event management
companies. This report conclude the information about the global events and specially
the event of Olympics 2022 which is going to take place in Beijing. This report includes
that diversification of the global event and factors that influence the development of
local and global events. Also state the management strategy that is used in the global
event.

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