Diversity and Impact of Global Events

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Diversity of the global events industry.............................................................................1
P2 Factors that prejudiced development of events business at global level...........................3
TASK 2............................................................................................................................................4
P3 Impacts, legacy along with the values of global events....................................................4
P4 Management strategies utilised to event development......................................................5
TASK 3 & 4.....................................................................................................................................5
COVERED IN PPT................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Over a couple of years, it has been observed that global event industry is carrying ample
number of uncertainties which impacts in both negative and positive sense on event
organisations. There are a range of large scale events that are majorly takes place in today's
environment like conferences, festivals, concerts, conventions and formal parties and so on.
Presently, there are ample number of organisations that majorly conducts a range of corporate,
social and other type of events that are carrying various aims and some of these are to attract
customers, promote and develop relationship among individuals, for investors and so on (Asero
and Tomaselli, 2020).
Under this report, focus will be on London's ExCeL Exhibition Centre which conducts a
range of events and these are both at national and global level. In the year of 2012, Olympic
event was conducted which has helped them in increasing improving success rate at international
level and this also impacted positively on their goodwill as well. Away with this, report will also
be considering diversification of the global event industry, value, impacts and legacy of a range
of global events on environment. Also, SWOT analysis is also going to be conducted in a
specific event.
TASK 1
P1 Diversity of the global events industry
Diversity within global event market is considering a range of elements like language,
culture, economies and so on. In context with, London ExCeL Exhibition Centre this
organisation is offering a range of opportunities to their clients so that they could effectively
achieve an aim of improving profitability to catching attention of investors, through promoting
social elements and so on (Berg, 2018). Some of crucial global events like art, music, sports
related events are also considered to be good examples of events that are majorly be done by
London ExCeL Exhibition Centre. In context with diversity of global events they are divided
considering some of the elements and these are: form, content and sizes and these are presented
underneath:
According to size
Mega events: This type of event specifically done for a particular objective and for a
short period of time. World Cup of football is a good example of mega event and including this,
1