Global Events

This report covers the diversity in the global event industry, factors influencing the development of the event industry, evaluation of the value, impacts and legacy of global events and management strategies to support event development.

GLOBAL EVENTS

TABLE OF CONTENT
INTRODUCTION................................................................................................3
MAIN BODY.......................................................................................................3
Diversity in the global event industry...........................................................3
Evaluation of the factors that influenced the development of the event
industry.........................................................................................................5
Evaluation that shows the value, impacts and legacy of the global event . .8
Management strategies to support the event development.........................9
CONCLUSION..................................................................................................12
REFERENCES..................................................................................................13

INTRODUCTION
Global events are those functions which have global reach it includes
notable investment from the public which directly impact the inhabitants and
environmental development. Global events are generally consists of the
short time duration as organizing such event required a large amount of
money investments (Cheng and et.al 2019). Big organization also sponsor
the events as charity events for the development of the society such events
termed as community program which aim to provide help to the communal
people. This report will cover the area of diversity in the global event industry
which includes its structure and how they generally organize in the place of
different type within the society. It also includes the factors which influenced
the event development on both local and global level. It further describes
about the evaluation that include the value, impacts and legacy of event with
environment last it concluded with the management strategies which aim to
support the event development.
MAIN BODY
Diversity in the global event industry
Event industry refers to the involvement of the public in a various
event which can be differed in their aspects. There are many kinds of events
which can be held globally or locally. Those famous events consist of
exhibitions, conferences, musical event, cultural event or includes

community development event which are supported by the public. Events
can be hallmark, mega events or communal art events that are aim to
involve the large number of audience. This event can be categorized on the
basis of its size, properties (Kou and et.al 2019).
Diversity of the event industry based on the size of event:
Events can be based on their size as many events are organized as locally
which involve certain people within the country, and other events can
organize as a globally which aim to involve the global people. For an example
community program is only aim to support the development or growth of the
community and global event such as Olympics which are design to include
global people. Therefore, events are categorized on the basis of its size and
dimension.
Events that are happened locally or globally:
Local event as cultural program hosted by the community which mainly
involve the participation of local people. It is aim to help the community for
their growth and development (Maneenop and Kotcharin, 2020). For an
example Obby oss a may day celebration which held In Padstow, Cornwell
peoples of Padstow English town celebrates the obby oss festival which
includes the parades, dance and music. Major events can be categorize as a
media interest which aims to attract the number of people, in such type of
event includes the sports event for example test cricket is the famous event
of UK people gather from different part of the country to support their
national team. Such event can also give the benefit to the country's economy
as large number of audience purchase the tickets which can impact the
economy rate of the country.
Structure and way of organizing of events:
Events are organized by the big event organization which host the various
event. Some events are made for to address the environmental factor as
mega events creates pollution in the environment which is the major focus to
involve the sustainability factor to protect the environment. Event
management company organize their stuff according to its importance as it

involves the major responsibilities for the event coordinator who assign the
job roles to the event management team according to their skills and
knowledge which are required to carry out the work in a given time or
effectively. For an example Google winter party hosted to provide a European
holiday for their guest for that purpose they have organize a event party in
Grand Budapest hotel which transform its structure into the glamorous hotel
which includes all the leisure and which aim to give better services to their
guests. Event management team consider all the factors which can benefits
the guest of the hosted company they include lobby, bars, spa for the guest
(Boyle and Haynes, 2017.). Therefore, organising a event include the
effective participation of whole event management team there work can be
differ according to their field as caterer are aim to provide good catering
services, lightning team manage all their stuff, staging team etc. all carry out
their work effectively, it is mainly guided by the event manager who checks
the quality which helps them make their event successful.
Different type of event can be held in the society for the development.
Many organisations also starts charity program or other community program
which aims to support the societal people. In such type of events include the
participation of various stakeholders who invested in the program to support
the community or it also helps them to grow their business. Cultural events
also held in the society which involves the maximum participation of the
societal people which also helps in increasing the knowledge of societal
people. Therefore, diversity in the event industry include different
dimensions of events which are generally structured and organized societal
events are organized to support the community (Ongchoco and Scholl,
2020).
Evaluation of the factors that influenced the development of the event
industry
For every event it is important to consider all the factors which can
play a crucial role in the success of the event.

Objective of the event:
First need to understand the concept of the event as every event has a main
purpose which are the major factor for their revenues and success. To
achieve the success event organisation need to set a specific goal for the
accomplishment. In order to achieve the success event organization must
need to know as what occasion they are trying to host the event according to
which they can organize all their resources which can be beneficial for the
successful completion of the event (Zarasian, Rios and Williams, 2021).
Timing and place for the event:
After deciding the objective of the event now it's time to decide the venue
and timing for the event. As the venue is booked earlier before the event for
effective response. Therefore, for that purpose event manager must need to
arrange all the resources which can be use for the successful execution of
the event. Development of the local event gives the many opportunities for
the local people as it promotes the skill development, volunteering work to
help the society to overcome all the challenges. Therefore, in such events
local community organize event for the growth of the society they choose the
venue while considering the factor as a place which involves the maximum
participation of the stakeholder (Wiener and et.al 2019). Development of the
event industry impacted globally as for the organization if they have known
for their better services locally if they want to conduct a event globally they
need to specify the timing as what time people of other country likes to
involve in the event. Therefore, timing and place creates a great impact on
the successful completion of the event.
Checklist of the event:
Event checklist is the most important factor which helps to reduce the stress
and tension. Therefore, event management company need to check all their
resources before hosting the event so that they can protect from any faults.
As if organization does not check their resources than it will create problems
for them therefore if they are conducting the local event they need to
arrange all the resources according to the local people, also if company is

organizing the event globally before going such country they first need to
organize all the resources or to decide the venues so that it will not cause
problem for them (Capotondi and et.al 2020).
Finance factor of the event:
As for the every event company it is very important for them to budgeting as
it sets the bar through which event company got to know as how much they
need to invest. Accurate budgeting can help the in the successful evaluation
of the event. As for the local program organization need to consider the
factor as they can take idea from the past events which can help in their
event planning, involvement of the stakeholders to support the fund for the
event. If company is organize an event globally then they must need to
consider their budget otherwise they will have to face the problem while
dealing with the resources.
Technological trend that are influencing the event industry:
Emergence of the technology is impacting the whole world every
organization implementing the technologies for the successful implement of
their company's operation. Event industry also considering the technological
factor which is helpful for them to conduct their event successful.
Tickets go mobile:
This type of technology helps the event company to effectively available to
everyone, anywhere.
It makes a ticket available for the consumer on their mobile. At the time of
the event they can show it and make a entry into the event venues they
don't need to take out the print of the ticket. It helps the event company as
their customers need not worry about the tickets also it enables them to take
participate in their event (Chirieleison, Montrone and Scrucca, 2020).
Attendee data:
Technology like the QR code use for the online ticketing can help the event
company to know about their audience also the total number of audience
who are involving in the event. Such technology helps the event company to

know about their guest who can support their event and in result they get
the successful evaluation of the event.
Evaluation that shows the value, impacts and legacy of the global event
The main aim of events is to find the positive and negative factors for the
improvement of futuristic property. Event plays an important role as it covers
all the economic, political development factors. Value of the event can't be
limited to the communal development it helps to increase the economy rate
of the company also various communal event are aim to provide employment
to the youth also promotes them to take part in volunteering work. This work
help in the growth of the society also offers various opportunities to the
societal people. Event legacy can be defined as a long term legacy which
gives the major impact on economy as it helps to improve the infrastructure.
As for the example it can be described as a Olympic event usually the event
legacy is measured by the tangible evidence as images and charts which
help to see the visual facts. As Olympics held in the London it helps the
country to improve their infrastructure and develop a element which can
grab the attention of the audience who come to take participate in Olympic
event. Such type of event legacy can build the strong economy rate for the
country(Smale and et.al 2019).
Government and the big organization also taking part in the events for
increasing the economy rate of the country. As for the local event local
government plays an key role as they ensure the event is successfully
organized or not as it aim to support the growth of the communal people.
Government helps in funding the event provides proper venues for the event.
Big organisation also host the event as they aim to support the growth of the
economy by providing help to the local people. Companies organised various
charity or volunteering event which promotes the communal people to take
part in such event which increase their knowledge and also allow them to
make a step for the development of their community.
Impacts of the event:

There is a negative and positive impact of the event which directly impacted
the host of the event. Therefore, for every event organization they must need
to analyse all the resources before proceeding with the organizing of the
event, otherwise they will have to face the failure. For the successful
evaluation task manager must need to assign the task to the worker
effectively so that they know their job role and works accordingly. It will give
the positive impact also plays an crucial role for the event company to grow
their revenues.
Positive impact of global event:
Organizing a global event can help in investment also if a country is hosting a
global event which increase their economy rate, also develops the foreign
exchange income. Tourist from other areas can help in growing the economy
rate of the country through which they can easily make improvement in their
infrastructure (Guitton, 2019). As for the country it is beneficial for them as
they are representing their culture and ethics which help their economy. It
will increase the cultural value for the country as their culture is being
accepted or practised by foreign tourist, such sporting events create an
legacy of awareness to effective participation in the sports. For an example
Tokyo Olympic which was much awaited held in Japan country it benefit the
country in their economy rate.
Negative impact of global event:
Security is the major concern for the event team as if they fail in this it
creates negative impact, therefore if a country is hosting a global event they
must need to provide security to their visitors otherwise they will not be able
to host such events in their future. Also, from the global event many tourist
visits the country through which various mode of transportations is being
used which cause pollution in the environment. Therefore, event companies
must need to provide a sustainable mode of transportation so that it does not
cause any problem in the environment (Pesakovic and Ndekugri, 2017).

Management strategies to support the event development
Strategies can help the every event for their great evaluation. For that
purpose event organization must need to implement the strategies which can
benefit them in term of increasing their revenues. Such strategies can be
described as-
First to implement the goals and objectives:
Goals are very important as achievement of goals and objectives gives the
positivity therefore every event company need to clear their visions and set a
desirable goals so that they can work accordingly to accomplish the goals. In
planning of any event identification of the objectives supports the event
team to accomplish the goals. From the desirable goals and events company
are able to estimate the preliminary reach of the event (Khatatbeh, Hani and
Abu-Alfoul, 2020).
Develop the budget for the event:
Creation of the budget for the event allow the event management team to
invest wisely and accordingly. For an example for the Olympic event host
country estimate their budget they invest accordingly so that they do not
face any finance problem they include major participation of the stakeholders
so that it will be helpful for them to organize large event Budget mapping is
always helpful.
Developing the team accordingly:
As for the small event manager can manage all the stuff accordingly but as
for the large event they have responsibility to equally assign the role to each
worker so that they can effectively work. There will be a transparent
communication between the workers and their manager so that they can
report their manager effectively also it will help them to work better so that
their company can successfully organize the event.
Dates of the event:
For the good growth event companies need to frame their event earlier
before conducting the event. The task manager need to specify all the

resources which are required for the event they need to successfully
evaluate the duties to every worker so that carry out the work on time.
Participants:
Participants can be in a large number or fewer number event management
team must need to check their services before starting a event. Their main
concern is to provide the security to the attendees who are present at the
event function, they can use the technologies to know the details of the
participants as there are netizens or foreigners which helps the event team
to effectively construct their event management plan.
Selection of the venue:
Selection of the venue can majorly shape the strategic planning of the event.
For that purpose event company must need to search the possible venues for
their event early as there is more rush in event industries therefore company
must need to find the venues earlier to protect from the last moment which
cause the serious tension and stress.
Construct the branding of the event:
It is the important part as it gives the visual representation of the event
company's can promote their event through digital media or to give the date
of the event on websites so that audience shows interest and purchase the
tickets for the event. As for the company they really need to build a strong
appealing of their event so that it will grab the attention of the major
attendees who can play the successive role in the event.
All the events has their impact on the environment as for the large
event which organise globally can give the negative impact as it involves the
large number of attendees which uses various mode of transportation which
can cause the pollution in the environment. Hosting company can implement
the rules for the visitors to not waste the water or to use the environment
friendly things to stop the pollution. Also event company can choose the eco
friendly venue or to organise the event outside of the city so that it does not
give bad impact on the netizen people, they can also control the noise which

made in the event to protect from any environmental problem (Williams,
Rios and Zarasian, 2021).
CONCLUSION
From the above report it is concluded that the event industry differed
in size and its dimension. These are generally included varieties of the events
which have their different aspects. As for the communal event they are
majorly aimed to support the community such programs includes the active
participation of the various stakeholders, it involved the participation of
communal people it includes the diversification in the event industry which
operated according to their dimensions. Report also includes the structured
and organized way of the events how it organised locally or globally, it also
includes the factors which influenced the creation of event industry both
locally and globally. Report further described about the values, impacts and
legacy of global events along with the environment in which they have
operated. Report finally concluded with the reviewed of management
strategies which aimed to support the event development which consists of
the global event range.

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