Diversity and Factors Influencing the Global Events Industry

This report explores the diversity of the global events industry and factors influencing its development on both local and global levels. It evaluates the role of different events within a society and reviews management strategies to support responsible events. The report also discusses the impact of events on society, environment, and economy.

Global Events

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Diversity of global events industry and its structure & organising different events within a
given society...............................................................................................................................3
Factors that have influenced the development of the events industry on both a local and global
level.............................................................................................................................................5
Evaluation of key factors that have influenced development of the event industry and role of
different events within a society.................................................................................................6
Key factors that have influenced and shaped event industry and their role................................6
Evaluation which demonstrate value, impact and legacy of a range of global events together
within the environment in which organisation operate...............................................................7
Review management strategies to support the responsible event across the range of global
events..........................................................................................................................................8
Critical evaluation of specific management strategies................................................................9
Impact of the global events on different levels on the environment.........................................10
CONCLUSION ............................................................................................................................10
REFERENCES..............................................................................................................................11
References......................................................................................................................................13

Introduction
Management of an event can sometimes proves to be a complex process considering
several aspects of market conditions and regular changes in consumer behaviours. The term
event management refers to application of techniques derived from project management for
ensuring better usage of resources being invested in the event. In the given context, operational
working of “ExCel, London” which is an exhibition and international convention centre in the
Royal Docks, East London. The respective exhibition centre started its operations since 2000 and
was owned by Abu Dhabi National Exhibition Company (Arriagada and Ibáñez, 2019). For the
given report, various researches will be conducted on the specified business operational area of
the corporate firm with respect to engage better usage of resources for performing better business
operations. Moreover, this report is is an inclusion of exploring factors through which chosen
company can attain its growth objectives and will evaluate factors that influence growth factors
for the given company.
Main Body
Diversity of global events industry and its structure & organising different events within a given
society
Diversity in an organisational firm plays an important role as it motivates respective
employees working in the corporate firm to develop understandings of team effort and complete
organisational goals with effective use of resources. In the given context of diversity of global
events industry. Operational working at “ExCel, London” seeks to focus on such diversity which
makes creates a better understandings regarding organisational goals and assist in simplifying
efforts being produced by respective employee working in the corporate firm (Arrowsmith and
et. al., 2021). There are different ways for grouping events, it includes form, size and content;
Local or community events
Such types of events targets local audience and are subjected towards extraction of fun
activities, entertainment and socialising. This type of events include ranges of benefits,
strengthening social aspects in the society, good society environment etc.
Organising such events takes place at a small-scale working of a local authority or a
community. A series of actions can be supported at local level can be arranged for organising
such events. This includes;

 Pulling working in team.
 Budgeting
 Communicating
 Licensing (event permission, insurance etc.)
 Cost reduction methods
Mega events
These types of events are an inclusion of attracting significant number of tourists or local
individuals to gain economic benefits in a given economy or society. Such types of events aims
at attracting interest of public that has a scope nationally as well as internationally through
mediums of media converge and spectator attendance (Belhabib and et. al., 2018). These types of
events possess the potential to influence working of the entire economies in the global media. In
its inclusion generally Olympic games, FIFA World cup are example of games that fits under the
category of such events.
As being indulged in organising a mega event various factors are to be taken in
consideration with respect to large number of visitors and their related securities. In the process
of organising a mega event large amount of resources are being invested which further adds to
burden on the organisers of the event. The structure of such types of events includes variety of
work departments under which operations of events are being distributed (Boardman, Henninger
and Zhu, 2020). Such types of events have large number of mediate reach and comes with large
amount of investment of cost resources in a given economy.
Mega events

Hallmark events
Such types of events are considered for gaining sense of pride through major fairs,
cultural and sporting events, expositions etc. For these events they get exposure to those events
that have become identified with the ethos and spirit of a regional town.
Hallmark events generally have a fixed date or period of time of coming and creates an
impression of huge hype regarding the event. These types of events occur periodically and
attention or focus of the industry organiser is to ensure quality of experience to various visitors
of the event (Burton and Chadwick, 2018). In addition to this, such types of events have high
demand and high value from the prospective of visitors of the event.
Business events
This diversity of events include conferences, meetings, exhibitions, incentives etc. that
are directed towards extracting valuables in terms of business operations. Such types of events
aims at developing a clear vision of business organisation towards attainment of desired goals
and objectives of the business firm.
Business events comes with formal presentation of ideas or methodology over an existing
business strategy or to diversify the same to gain competitive advantage. These types of events
can include business deals or any professional motive and is business processed under a event
management company to handled to internal coordinators of the company.
Factors that have influenced the development of the events industry on both a local and global
level
There are several factors that influence over development of event industry at both local
or global level. Being intern at ExCel, London various factors which influenced over
development of the respective event industry included;
Institutional structure: This factor is an inclusion of working structure of an event
industry which is being followed with respect to attainment of desired goals and objectives. An
effective institutional structure being followed in an event industry aids in better functioning of
its operations throughout uncertain business conditions and intensive competition faced in given
operational market (dos Santos and et. al., 2021).
Local/ global resources: Another factor that influence over growth determinant of event
industry forms constitute of availability of amount of resources available in an economy. With
the fact that, such industry posses potential to regulate event activities and attracting visitors at

both local and global level. Therefore, availability of such resources influence over evaluating on
growth opportunity of such industries.
Market demand: This factor focuses on demand arise in specified market area for a
particular event in the provided region. Factor of market demand plays a vital role in creating
better and wider opportunity for event industry in terms of gathering enough response in
innovative.
Social relations: For a given event industry if better or effective social relations are being
build better contracts or demand can be gathered and vice versa. As an effect of this, effective
working of the corporate firm can be regulated.
Evaluation of key factors that have influenced development of the event industry and role of
different events within a society
From the analysis of above factors that correlated to enhancing growth opportunities for
an event industry. It can be said that an event industry have to consider several factors under
which all the regulation of organisational working is to be monitored. Such factor creates its
influence over defining better standards of working in a corporate firm and also allows event
managers to work according to such standards for gaining benefits while performing several
business actions (Duane, Castellnou and Brotons, 2021). Event industry constitute of specific
roles that are performed within a given society; Planning a social impact: One of the most important role of organising an event whether
being a local or mega event is to create a social impact in a given society. Culture: Another role of event industry is to promote a definite culture being followed by
people residing in a given economic region. Such event industries promotes culture
which is followed in a region with people.
 Public engagement: Better public engagement are also promoted in such types of events.
These events forms basis of a good community development which further contributes
towards development of an economy as a whole.
Key factors that have influenced and shaped event industry and their role
Their are various factors that influence and shape operational activities of an event
industry. This includes;

Safety and security: Security and safety of individual plays a vital role in enabling safe
and secured experience at the event. Such factors helps in creating good socialised environment
in a given regional area.
Workforce issues: Several issues faced at the workforce can affect better or effective
working of operations in an event industry. Through maintaining effective operational techniques
in event industry better functioning can be ensured.
Political influence: The legal laws and rules exist in an event industry relates to effective
working of an event industry. Regular changes in political bodies can add to uncertainties in
business environment and regulation of event activities.
Evaluation which demonstrate value, impact and legacy of a range of global events together
within the environment in which organisation operate
Event does not managed and placed in a small space because they are arranged for a large
number of individuals. Therefore, almost each aspect on the individual live whether, it is culture,
social, economic, etc. relates with the global event. Example- With organise an international
business event the local entrepreneurs of a particular event place also identified new
opportunities for enhance and maximise their business size (Ghahfarokhi and et. al., 2021). With
raise different benefits this is easy to formulate positive connections for organise events at a
large level.
According to the current market conditions this is understand that with recent increase in
the explosion of events there is a similar or parallel involvement of organisation and government
among the completion of event is increased. This is because it helps the country and their
government to improve the economy and profits. It results that this increase value for business to
manage all work by compare all factors with decided approach.
With the analyse of all detailed areas this is identified that management give rise to all
climate conditions in order to manage all economic studies related with business events.
Moreover, with the development and application of all sophisticated techniques management
make longer results through analyse all economic factors in a consistent manner. Furthermore, in
the context of environment this is understand that sometime legacy also results in formulation of
unintended consequences that leads to gain the attention of media and public for the unethical
reason (Gusiakov, 2021). Also, cost of event failure is too high and disastrous because it creates

wrong and costly lawsuits. Like, London fashion week limelight new design of clothes in the
European culture that promote their value in the organisation.
To balance the impact of event
EVENT generate both positive and negative impacts on the host, stakeholder and
communities of organisation. This defines that all task which are performed by event manager is
to identify as well as predict all impacts which is related with outcomes of all parties. In the
current scenario, event manager is responsible for manage and complete the event (Hasegawa
and et, al., 2021). In the context of respective organisation, event manager develop and maximise
all possible positive impacts while, decline the negative impacts.
Positive and negative impacts of global events
All event whether, business, local, international and many more has a direct impact on
the culture and social factors of participants. Sometimes, wider host communities outline that the
impact may be simple or also shared experience related with sporting event or concert.
Positive Factors
 Community pride- Event also results towards the formulation of intense community and
national pride. Example- Sport event between different communities generate emotion
among local persons to greet their players and it boost morale of both individuals and
their team-members.
 To introduce new tradition- Others individuals broad and understand about the
individuals culture horizons who are from different country. This helps to expose them
about new ideas through introduce strong culture factors with audience.
Negative Factors
 Social dislocation- In the present scenario, one of major challenges related with event
manager is that social factors related with a particular society results in despoliation of
place (Hao and Singh, 2020).
 Environmental damage- The current scenario, results towards decrease in environment
factors and it defines that when large event take place than pollution, increase in traffic,
waste of resources, etc. generate difficulties for environment to keep local people safe.
Review management strategies to support the responsible event across the range of global events
With decide all events which are funded management arrange all resources through
which management arrange all those products. One of the main role related with business

strategy is to organise and anticipate the cost related with investment. Moreover, by analyse of
all economic events this is easy for organisation to determine the impacts of wider economy.
Some of the major management strategies related with business derive considered to make long
term results in an efficient manner.
Management economic strategy- The aggregated amount related with business consider to
manage all work according to decided expenditures. This explain multiplayer ratio and it explain
about those concepts that is used for manage work as per economist. With analyse the particular
mix of industries and their setup in different geographical locations it is identified that event
manager arrange all those resources which is required to arrange funds (Kim, Chun and Ko,
2017). In addition to the global event, this is identified money spend on arrangement of foods
directly, relates with expenditures. Thus, it boost economy through offering jobs to the food
supplier.
Community perceptions of events- For annual events, the management consider towards
implement of surveys. Community perception provide all knowledge related with valuable
events that address all planning factors by offering right information related to knowledge. On
the other side, management establish all information by introducing perception and tracking
changes related with time. The study related with fundamental and sustainable tourism factor
suggest that the attitude of persons perform an important role in completion of event. Example-
Local economy is enhanced when event within a geographical take place among the business.
Role of government- The strong factor related with business is support of government. This
refers that the ruling government are in power to change and restrict business strategy. Therefore,
management induce strong growth factors for perform the task according to the current economy
factors. Traditionally, government improve the event related knowledge by participating the
events and deliver it in desirable community factors.
With understand of above factors, this is identified management strategy perform an important
role to perform work according to decided global factors (Kodelja, Besançon and Ferret, 2019).
This consider all situational factors that such as economy, community, etc. for promote job
creation factors.
Critical evaluation of specific management strategies
In the present scenario, impacts related with business are greater and this indicated that
there are different indicators exists. Most of them are focused towards the implement of long

term factors in order to make official results related with business. On the other side, positive
factors related with business management strategy is to demonstrate better economic results.
Local area environment plays a crucial role for decide the organisational management strategy
related with business (Leonardi and et. al., 2021). Similarly, negative impact related with
business factors is that sometime estimated income related with event is not accurate due to
which it reduce the interest of stakeholders among business.
Impact of the global events on different levels on the environment
Environmental factor is concerned with all those sections which are formulated around
the natural environment. This includes all the environmental factors such as air, water, plants,
biodiversity, etc. Also, all event factors relates with the current environment sections like, major
environment issue are seen when the event take place at a large level because this reduce the
number of natural resources with in a particular geographical area. In the context of respective
organisation this is identified that management ensure environment safety at priority (Malik and
et. al., 2020). This governs that in initial period or at the period of preparation of event, as well as
during and concluding event all major factor related with business is monitored.
CONCLUSION
From the basis of above report, this is concluded that global event perform an important
role to improve organisation efficiency. Along with this management overview and analyse all
diverse factors related with events such as their structure, methods to organise business, types of
events related with society. Micro and macro environment factors of an organisation also impacts
on the both global and local event. In addition to the event, legacy, types of events, value, etc. are
also understand and concluded for understand the environment related information in which
event is controlled. Moreover, to response towards the events all environmental stages and their
relation with strategy is understand for ensure better position among future.

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