Global Events: Diversity, Factors, Impacts, and Management Strategies

GLOBAL
EVENTS

Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Diversity of global events industry and its structure & organising different events within a
given society................................................................................................................................3
Factors that have influenced the development of the events industry on both a local and global
level..............................................................................................................................................4
Evaluation of key factors that have influenced development of the event industry and role of
different events within a society..................................................................................................5
Key factors that have influenced and shaped event industry and their role.................................6
Evaluation of value, impacts and legacy of global events together with environment in which
they operate..................................................................................................................................6
Review management strategies used to support responsible event development for a range of
global events................................................................................................................................8
Specific management strategies used within the events industry to deliver responsible events..9
Critically analysing the impact of global events on different environmental level and
evaluation of strategies to support event development now and into future..............................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The term "global event" refers to occurrences that take place on a worldwide scale. Pop
festivals, cultural events, Olympic events, music festivals, and so on are examples of worldwide
events. Many of these occurrences have a significant impact on the audience and provide
assistance in accomplishing goals. Global events will help the hosting nation learn and expand,
as well as increase tourism sector (Saco and et.al, 2021). The practical running of "ExCel,
London, "an exposition and worldwide conference centre at the Royal Docks, East London, in
the provided environment. Abu Dhabi National Exposition Company operated the relevant
exhibitions centre, which has been in operation since 2000. This study discusses the variety of
the global events sector, including the structure and importance of many sorts of events in
culture. Independent factors that impact the event company's development are identified. For the
creation of a competent event, many management methods are employed. The effect of the
macro environment on judgement in the global events industry can be identified. A SWOT
analysis is used to determine the most important factors for effective planning process.
PART A
Diversity of global events industry and its structure & organising different events within a given
society
Diversity in an organization's workforce is essential because it inspires people to establish
teamwork skills and achieve objectives with efficient resource allocation. In the backdrop of the
global events company's variety conduct practical functioning at “ExCel, London” concentrates
on such variety, which relates to the research of strategic mission and aids in the simplification
of attempts made by individual employees working in the big corporation. Shape, size, and
substance are all factors to consider when grouping occurrences.
On the basis of size
Local and national events - Many towns focus on hosting shows and events to target local
audiences while managing to have fun and amuse them. The primary goal of holding a local or
regional event is to foster a sense of connection and create a sense of belonging (Ranse and et.al,
2021).

Major event: A major event is defined by its size and media attention, as well as its ability to
draw large crowds, media attention, and benefits to society. The fundamental goal of staging a
massive event is to gather a huge number of participants while also presenting them with
financial advantages. For instance, TT events and Northamptonshire have both attracted large
crowds.
The many sorts of occurrences based on their forms are as follows:
Hallmark Events - These are events that are associated with the morality of a community, region,
or city via the acquisition of awareness and information. Furthermore, it is a short-term event
aimed at raising awareness, increasing the revenue of a tourism location, and coordinating the
work. The popularity of such an event is determined by its originality, prestige, or historical era.
The Chelsea Flower Show in the United Kingdom, for example, and the Edinburgh International
Festival in Scotland.
Mega Events: These are large-scale events that influence entire sectors and resonate throughout
the international press. These sorts of events attempt to capture the imagination of an everywhere
throughout audience through the use of media convergence and audience participation. Such
kinds of events have the ability to affect the international media's coverage of whole countries. In
terms of broad participation, Olympic Games and the FIFA World Cup are examples of sports
that meet specific criteria (Dejonckheere and et.al, 2021).
Corporate events: This is a type of event that is arranged by a company and is meant for
employees, clients, investors, or any advertisers. The purpose of the event will usually determine
the sort of crowd that will attend. Seminars are a sort of business event in which a person or a
team of speakers addresses an assembly on a certain topic.
Factors that have influenced the development of the events industry on both a local and global
level
There are a variety of elements which will have an impact on the worldwide advancement
and growth of business. It is critical to recognise those elements in order to expand the event
business in the international economy. The many elements that impact progress in the event
business are discussed in depth below. While interning at ExCel in London, a multitude of
variables affected the growth of the event business, including: