Diversity and Impact of Global Events Industry: A Case Study of Commonwealth Event 2018

Global Events

Table of Content.
Table of Content............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK-1............................................................................................................................................1
Evaluation of the diversity of global events industry, its structure and organisation along
with its types :-...........................................................................................................................1
Factors that influenced that developed of event industry on both local and global level:..3
Evaluation of the key factors that have influenced the development, structure and role of
the events:...................................................................................................................................4
Critical evaluation techniques and factors that influenced the industry and the role they
play in society.............................................................................................................................4
TASK-2............................................................................................................................................5
Evaluation that shows the value, impacts and legacy of a range of global events together
with the environment in which they operate:..........................................................................5
Discussing the management strategies used to support responsible event development....6
Critical evaluation of specific management strategies across range of global events:........7
Critical evaluation of the impact of global events on various levels of environment and
evaluation of responsible event improvement strategies:......................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Global events can be defined as such events which involves participations, audiences, and
as well as broadcasting at global level, these events are held only for a particular duration of
time. These events require noteworthy open venture and have an affect on the people living a
country and built environment (Trendafilova and et. al., 2021). The definition covers as
numerous worldwide occasions as conceivable, noticing that Disciples will decide the
appropriateness of the proposal, in entirety or in portion, to a specific occasion. Whereas
characteristic candidates are Olympic Games, World Expos etc., the proposal is also connected
to a broader run of occasions like summits, reoccurring occasions. This report will Cover
common Wealth event, 2018 held in Gold Coast. Commonwealth of countries, essentially
alluded to as the Commonwealth. It is a political affiliation of fifty six associated states. The
chief institutions of the associations are the Commonwealth Secretariat, it centers up on
intergovernmental viewpoints and Commonwealth foundation, that puts its focus on non-
governmental relations among the member states. Furthermore, this report will also include a
brief discussion on the diversity of the Global Event industry along with it's structure and types
with in the society (An and .et. al., 2021). It also explains various factors influencing local and as
well as Global events. Moreover, it will include an analysis displaying impacts of these events to
the environment of the particular region where it is being held. Also, a discussion on specific
management strategies to develop this event.
MAIN BODY
TASK-1
Evaluation of the diversity of global events industry, its structure and organisation along
with its types :-
In today's competitive market, a variety of global events are being regarded as the fastest-
growing industry (RodIsuster and Chandler, 2021) . These global events include a wide variety
of activities that are carried out for both the domestic and international markets. The following is
a discussion of various events and their structure:
Hall mark event: these kinds of events can take place on a one-time basis or on a regular basis.
The primary purpose of these Hallmark events is to create various opportunities for the host
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nation to maintain its market prominence. It contributes in the development of international fairs,
expositions, sporting events, and cultural events (Becerril, 2018) . The tourism industry is
positively effected due to the spread of awareness as well as profitability, and many other factors
as a result of these events. These events essentially generate social, economic, and cultural
benefits for the region and receive extensive national and international media coverage. Groovin'
the Moo and the Australia vs. England Netball Test Match are two of the most well-known
examples of Hall Mark events.
 Structure: the events' structure is very helpful for planning and carrying out the plans.
Various types of event organizations are very helpful for the project's success criteria
because events are basically staged and hosted by them(Black 2018). The majority of of
this type of events are created by event management companies, as they employ skilled
and experienced individuals to execute on their clients' behalf.
 How the event is put together: in order to draw a large audience, these events are
planned at the international level (Trendafilova and et al 2021). Cattleyard Promotions,
for instance, organized the Groovin' the Moo event.
 Venue of these events in society: Hallmark events not only help the community grow,
but they also help the community grow economically. These events are very helpful for
both managing the process and figuring out who you are as a global culture on different
platforms.
Mega-events: generally these events are such events which are arranged at a very tremendous
level and draw a large number of people from all over the world. These nation-wide mega-events
contribute to their expansion and development. The country experiences systematic growth as a
result of these events (Cohenand Watt, 2017). A special authority is in charge of organizing these
huge events, which include investors, sponsors, nations, customers, and many more. The various
nations compete to organize these occasions. Examples of mega-events include the Olympic
Games and the Common Wealth Games.
 It's structure: these events are mostly held on an international scale and are completely
connected to the event industry supplier. A wide range of suppliers have emerged as a
result of the establishment of a substantial and extremely complex industry as a result of
these events. This is considered as an strong and an essential part of industry.
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