Global Events: Evaluation of Diversity, Impacts, and Management Strategies

This report evaluates the diversity of global events, their impacts on the environment and economy, and the management strategies used to support responsible event development. It discusses the role of different types of events, factors influencing the development of the event industry, and the value and legacy of global events. The report does not mention any specific course code, college, or university.

GLOBAL EVENTS
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Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Evaluation of the diversity of global events industry, its structure and organisation along
with the role of different types of events................................................................................3
P2 Factors that have influenced the development of the event industry at a global level......5
LO 2.................................................................................................................................................7
P3 Value, impacts and legacy of global events on the environment in which they operate. .7
P4 Management strategies that are used to support responsible event development...........10
LO 3 & LO4...................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Global events refers to those events which is organised only for limited period of time
and the reach of public in these events are very high and came from global arena. There are
number of countries are present which organise global events and the aim of these countries
behind these these events is to attract the visitors from all over the world and also to promote the
tourism in their country. There are different types of global events are held in world which has
Olympic games and different types of music festivals. This report is based on one of the well
known global events which is organised in every four year. The main aim of this events is the
entertainment of cricket lover and also contribute to the economic development of country. This
report states the diversity event industry at international level. There are different types of
management strategies are present which are stated in this report. (Raj and et.al.,2021)
LO 1
P1 Evaluation of the diversity of global events industry, its structure and organisation along with
the role of different types of events
It is very important for the success of any event in the world that the evaluation of their
diversity can be made effectively. There are large number of visitors attends these global events
and makes them more diverse. The brief discussion related to the diversity of global events are
given below:
A) Contribution of events towards economy
The scope of development by global events are not limited to any single country because many
countries are involved in this so they also take benefits. There are huge number of attendees are
present in these global events which makes them economically beneficial for the country. The
cricket world cup is one of the favourite and popular global event which has their own legacy.
The number of attendees in stadium is very less in recompared to the total viewership of the the
tournament. This events are host by different countries in every five years. All the arrangements
has to be done by host country. The level of expenditure in this events are very high but the
returns of these events are very high which makes their expenditure beneficial for the
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organisation. The main source of income in this global events came from sponsorship, telecast
rights and many more. There are number of arrangements has to made by the host country such
as security of players, their accommodation and many more. The arrangement of this global
events are very beneficial for the economy of country. (Hwang and et.al.,2018)
B) Different types of events with example
There are different types of events are present in the market which is differentiated on
the basis of size, budget and venue. All these events has their own importance and requirements
which has to be fulfilled by the host party. The brief discussion related to these events are given
below:
By size
 Mega events – It refers to those events which regarded as the largest events of the world
in company other events. The number of public attend these events are very high and also
the attendees are belong to different nations and countries. These types of events are
usually focused by the media of many countries so it has huge media coverage. Some
examples of these types of events are world cup and many more.
 Regional events – It is generally refers to those types of events which is organised by
particular country with an aim to promote the tourism in the country. The government of
the respected country has developed many measures in their nation so that the tourist
from all over the world can be attracts. Some of the examples of this types are Dubai
Shopping Festival, Tomato Festival.
 Major events – It refers to those event which is organised by the local people of the
country with an aim to increase their revenue and also for the promotion of their tourism.
The examples of these events are Chinese New Year, Lantern Festivals
By content
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 Charitable events – It is related to those event which is organised by the any trust and
organisation for the social cause. The main of organisers behind this type of events is to
raise money for charity. All the volunteers has same purpose and makes efforts to make
the events successful.
 Business conferences – It is related to those events organised by business organisations
to discuss their business with different stakeholders of their company. Only the
stakeholders of the company are allowed to interfere in the event. The suitable example
of this type of event is annual general meeting of company.
C) How are events structured and organised by the event management team
The arrangement of the events has included many stages such as the organiser has innovative
idea and specialised planning. The other stage of the event management is the presence of
agenda and choosing of right location. The most important stage of this arrangement is the media
attention and marketing.
D) Role of events in the society
 One of the most important role of events in the society is that it enables different types of
culture in same country and provide measure to different people to interact with each
other.
 The arrangement of events in country helps to generate different source of revenue to
people so that the problem of unemployment can be minimised.
P2 Factors that have influenced the development of the event industry at a global level
There are different types of factors are present in the market which impacted the development of
event industry at different aspects such as positive and negative. It is very important for the
organisers of event that they effectively evaluated these factors if they want to become success in
their events. The brief discussion related to the same are given below:
 The growth and emergence of the events industry – The market share of United
kingdom event industry are relatively very high which is around £42.3. The number of
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people attend the events are increased day by day and the spending of public expenditure
are also increased by large number of amount. The market of United Kingdom are
regarded as the hub of business events and different types of cultural events and more. As
per many report the growth of event industry are very high and it increases 65% every
year.
 The value and contribution of events to the global economy – One of the most
important and valuable feature of global events is that it has great contribution in the
development of economy of any country. The main source of attraction in these type of
events is their multiple sources of revenue and popularity. The scope of global events are
not limited to sources of revenue but it also promotes tourism in the organisation. The
share of global events in the economy of United Kingdom are very high and it increases
by large amount every year.
 Demand and motivations for different types of events – There are also different types
of events organised by the country to established diversity and enjoy their benefits.
These events are impacted the global events and the brief discussion related to the same
are given below:
◦ Social Events : It is related to those event organised by the country to promote their
social diversity. The main aim behind this events is to motivate the people towards
different social issues and problems. Under these type of events, the organisers try to
develop awareness in public in relation to different cultures and aspects.
◦ Business Events : The arrangement of different business events in country are very
beneficial for trade and commerce. The main benefit of this type of events is that it
increase the level of business in country. It also attracts business organisations of
other country towards the base country that they established their business in this
country.
◦
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This particular factor pays focus on the culture, demographics of a country and the event
organisers of World cup should consider this while organising any other event in the country.
 Event history and socio-cultural developments –
Be it social events, marketing events or any other kind of events, the main goal if to connect
people as well as communities with each other. The way in which global events are conducted
today is very different from how they were conducted a few years ago. Earlier they were
conducted for promoting peace, for example – Cleopatra is known for conducting meeting for
lovers which required servants and labour to attain the desired result. Industrial revolution led to
events being conducted in order to gain growth as well as expansion. (Hu and et.al.,2019)
 Global expansion and opportunities for events – the global industry is one of those
industry of the world which has large number of opportunities and expansion factors. The
main reason for the growth of events industry at global level is the increasing preference
of public towards these type of events. For example the preference of public are shifted
towards 20 over cricket which provides many benefits to organisers.
 Influences on events and future trends in the events industry – The new trends and
standards of the market has impacted the industry because. It is evaluated from many
market analyse that there are many opportunities will developed in event industry.
LO 2
P3 Value, impacts and legacy of global events on the environment in which they operate
There are many organisations are present in the market which organises many events and
functions. These events has impacted the organisation in different manner. The need of resources
in these events are very high which is fulfilled by the environment. Cricket world has host by
many countries and the description related to their impact on environment are given below:
Physical and environmental – There are different types of social and environmental
events are held in the world under which the large number of people attend the events. These
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events has impacted the natural environment positively because the main reason of these events
is to aware the public towards the protection of natural environment. There are some events are
held in the world which has negative impact on the environment such as noise pollution and air
pollution.
Social & cultural – One of the important aspect of the global events is that it helps to
develop respect love and tolerance in relation to different cultures and ethics. The scope of
Global event are not limited to the single country or people. It has involved people from different
nations which has different cultures. There are different team takes part in world cup which are
of different cultures and tradition. This event contains diversified tradition but it promotes
equality in diversity.
Political – The arrangement of event has effective and positive impact on the
development of the politics of the country. The number of events attracts the government in
relation to this due to their higher returns.
The event can impact a country politically as in order to conduct a global event and attract a lot
people from across the world, the government will have to invest in a lot of amount.
Tourism and economic impact – The event impacts the tourism industry positively as
they attract large number of audiences from across the world (Melo de Almeida, and et. al.,
2018). This contributes to the development of tourism industry of the country. Besides having a
lot of positive impacts, the economy may be affected due to the loss of reputation etc.
Physical and environmental – The business conference which is conducted by Bentley
Motors will impact the physical environment positively as no physical harm will be caused to the
environment but the waste that would be generated during the conference can impact it
negatively.
Social & cultural – The business conference will address a certain social cause that will
impact the environment positively by increasing the knowledge of the attendees on that issue and
also encouraging them to build networks with other people. This could also lead to impacting the
environment negatively as some people may behave rudely.
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Political – The positive impact of the business conference if that United Kingdom will be
able to host more of such events that will contribute to the political development (Mishev,
Poluianov and Usoskin, 2017). Whereas, it will also have a negative impact as the government
may have to change certain legislations.
Tourism and economic impact – The event of world cup are held in different countries
of the world so the tourist from another country has come to join the stadium. The number of
tourist in hosting country are increased by large number of people. The main benefit of this
condition are enjoyed by business organisation of the world. (Hao and et.al.,2020)
Contribution of events to the economy
Events contribute to the different levels of economy significantly which is explained
below -
 National Level – The arrangement of the cricket world cup has many benefist in the
development of economy of the country as they provide tourism which increase the
revenue at national level.
 Regional Level – Tax collection can be done by conducting events at regional level which
also contributes to the development of economy.
 Local Level – Different events that are conducted at local level also contribute to the
economy as people get access to various job opportunities and the resources are also
utilised effectively.
Event Legacy
Legacy us related to the long term benefits and gains which the host country has enjoyed
by organising the events in their country. These benefits are enjoyed by the host country in
different manner such as social, physical, tourism and many more. The cricket world cup has
different legacy as it has contributed in the development of nation so far. The arrangement of the
event has eventually promotes the tradition and culture of the country at global level. It has
provider many opportunities to the host country that they developed effective and efficient
management in their country.
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P4 Management strategies that are used to support responsible event development
It is not important for any business or organisation their events becomes success without proper
strategy and management frameworks. The global event has very vast working area under which
the organisers has to developed effective strategies in their business so that the chances of failure
becomes easy. The cricket world cup is a global event under which requires effective strategies
for their success.
Corporate Environmental Model
It is related to those model under which the organisation conduct their business activities
without any harm to the natural environment. Under this model of business, the management of
the organisation has developed their business strategies while focusing on protection of natural
environment. This model helps the organisation to develop capability of sustainability so that the
natural environment can be protected from the malpractices of organisations.
Internal Resources – It is related to the selection and training of the employees in the
organisation. It is one of the important task of the manager under which they have to act smartly
because the success of the organisation are depend upon the effectiveness of the employees. The
requirements for organising world cup requires effective and efficient workers so that all the
activities can be done effectively.
External Factors – there are different outsider stakeholders are present in the
organisation such as customers and suppliers of the company. It is very important for the success
of the company that they effectively evaluate the needs of these stakeholders so that they
becomes loyal for the company. It conducts research that help the management in collecting
relevant data of the customers through which the planning of how will the event be carried out
takes place. (Gunningberg and et.al.,2019)
Balance Scorecard
It is one of the effective and valuable matrix which is used by the business organisation in order
to evaluate the performance of their different business functions. In context of world cup, it is
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very important tool which can be used by organisers to evaluate the success rate of the
tournament and also their accuracy. The managers of the company will be able to make better
decisions as they will have a better understanding of what initiatives should be taken in order to
attain the goals and objectives.
LO 3 & LO4
COVERED I IN PPT
CONCLUSION
From the report, it can be concluded that global events are important for a country as they
contribute significantly to the overall development of its economy. The way in which global
events are conducted today has completely changed from how they were conducted earlier. Such
events help people in networking by interacting with others. Tourism industry is benefited when
a country hosts an event that has a global reach because such events attract people from all over
the world which leads to an increase in the number of people attending the event.
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