PESTLE and SWOT Analysis of Olympics Events

GLOBAL EVENTS

Introduction
 PESTLE analysis can be defined as a framework which is used to analyse macro
environmental factors Political, Economic, Sociological, Technological, Legal and
Environmental that can influence an organization of an event externally.
 SWOT analysis can be defined as an strategic method which is used for evaluation of
Strengths, Weaknesses, (Internal) Opportunities and Threats (External Factors) that
exist for an organization or of a project or of an event.
 It helps an organization to align their objectives with their organizational strength.
 Here, PESTLE and SWOT analysis of Olympics events will be discussed and other
than this critical evaluation of criteria that are essential for the successful planning of
events will also be discussed.

Positive and negative impacts of Olympics have on the
macro environment and their influence on decision making
Positive:
 Olympics are leading international sports events featuring summer and winter sports competition
in which thousands of athletes from around the world participate in a variety of competition.
 The Olympics games are considered the worlds foremost sports competition with more than 200
nation participating.
 The Olympics games are held every 4 years, with the summer and winter games alternating by
occurring every four years but two years apart.
Negative:
 Olympics are affecting environmental surroundings in many ways. Because of this event
emission of green house gases has increased which is further depleting ozone layer.
 Other than this high energy consumption disposable waste has also increased because of which
garbage and waste products are increasing.

Influence on decision making
 Impact of these positive and negative impacts of Olympics which is further impact the
macro environment is major.
 This has influenced decision making as well in many ways such as:
 Government is focusing on enhancing laws related to environment so that impact of
these events on the environment can be reduced.
 Most of the event organizers are focusing in implementing waste management
strategies so that usage of plastic can be reduced, reduction in disposable waste can be
achieved.