Global Events: Diversity, Factors, Evaluation and Impact

Global Events

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1: Examination of the diversity of the industry of global events with including the structure
and the way it is organised along with the place of different events in the society :..................3
P2: Factors influencing the development of these events that happen on a local as well as on
global level, contrasting the events in different extremes :.........................................................5
M1: Evaluating the key factors that influences the development, organisation and structure of
the industry of events and the role different types of events have in society :...........................6
D1 Using different techniques for critically evaluating the factors that have been influencing
and shaping the event industry with the role it plays in the society : ........................................6
Evaluation of the value, legacy and impacts of a variety of global events with consideration of
the environment in which these events are operated :.................................................................7
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future..............................................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Global event is the practical happening of an event with the involvement of countries or
teams of different countries participating in the event and fighting against each other to win the
tournament. There can be different countries teams of the globe involved in the global event.
This type of event is highly attracted by the spectators of the world and considered important to
be won or performed well as it is a world level competition in which the best people fight in the
competition with each other. These are organised by different countries in different years. Best
athletes and players from all across the world are found in these type of events. The global events
are different events for different games generally for example – Cricket world cup, football
(FIFA), NBA championship and Olympics. Fifa world cup in 2014 was organised by Brazil and
happened between 12th June and 13 July of the year 2014. It was 20th FIFA world cup happened
between men's national football teams of all around the world that could qualify for the event
also known as the quadrennial world championship (Santos, 2020). A country which is
organising the event needs to get hosting rights from the international board of the particular
sport. Brazil got its rights for hosting Fifa world cup in the year 2007. 32 country teams
participated in the championship. The following report file is based on analysing the various
elements of the global events. Fifa world cup 2014 is chosen for the report file as a global event.
It starts from the examination of the diversity of these global events with explanation of its
structure, organisation and types. Then there are different factors that affects the development of
these events. Moving further it has factors that influence the development, organisation and
structure of these events. Producing Then there is the value, legacy and impact of different types
of global events on the society and events. It then have some management strategies that are used
to support the development of the events.
MAIN BODY
P1: Examination of the diversity of the industry of global events with including the structure and
the way it is organised along with the place of different events in the society :
Mega events :
These are the events that happen on a large scale including people / athletes /
sportsperson of different countries. These are generally popular type of events with the sports or

activities that are popular among the people of the society of high share of the world. These are
organised with capacity of sitting or involvement in any way of a large amount of people. High
amount of cost are incurred in organising these type of events as the quality of the value of the
spectators, confirmation of non discrimination and different other types of elements are
considered before organising them. Various types of mega events are – international sports
events, political fairs, celebrity events, commonwealth games and cultural events (Ernsten,
2018).
Structure – It is the way or form in which the events are practised. The mega events are
structured by considering a lot of elements to assures its quality. The aim of the event is also to
collect maximum amount of returns as the amount of investment is large and there is a risk that
will the investment will be returned or not and if returned how much will be the amount of
profit. So the structure in which the event gets practised is has highly specific format of practise
to ensure the smoothness of event and security of the celebrities of players that will be the part of
the event.
The way in which the event is organised – Firstly the demand from the market is analysed. For
example if there are a lot of fans of cricket, there is high scope of practising a event based on
cricket such as premier leagues and world cups. After analysation of the demands of spectators
of the market, the needed amount of funds are arranged and planning are made accordingly.
These are generally not organised by a single person but a group of people, board or a team.
Place of event where the event gets placed – The mega events are organised in large stadiums,
grounds or auditoriums as there is a high amount of people for spectating the event (Uribe and
et.al., 2021). Also the place of event are generally highly secured and effectively built to
maintain the event in an effective manner with less chances of uncertainties.
Hallmark Events :
These are the culture based events that are generally based on the culture and social
values of the people that live nearby. The topic of hallmark events can diversify from place to
place and are based on the geographic locations. The involvement of people in these events can
be from different countries of the world if these are organised on a large scale and are important
events for any particular cultural group for example in Hajj event, millions of Muslim people
from all around the world go and participate in the event. These events may also have some fixed