Global Events: Diversity, Factors, Management Strategies and Impacts

This report examines the diversity of the global events sector, factors influencing its development on local and global levels, management strategies for responsible event development, and the impacts and legacy of global events. The report focuses on the Cricket World Cup 2007 as an example of a global event. It discusses the structure and organisation of different types of events, including mega events, hallmark events, and major events. The report also evaluates the key factors that have influenced and shaped the events industry and the role they play in society. Additionally, it explores the value, impacts, and legacy of global events and the environment in which they operate. Finally, the report reviews management strategies used to support responsible event development across a range of global events, including budgeting and cost-cutting measures.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Examination of the Diversity of the Global events sector including its structure and how it
is organised, together with the place of different types of events within our society.................4
P2 Factors influencing the development of events industry on local and global level...............6
M1 Undertake an evaluation of the key factors that have influenced the development,
structure and organisation of the events industry and the role of different events within our
society ........................................................................................................................................8
D1 Using critical evaluation techniques, show the key factors that have influenced and shaped
the events industry and the role they play in society .................................................................8
P3 Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate.................................................................9
P4 Review management strategies used to support responsible event development, across a
range of global events...............................................................................................................10
M2 Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events...............................................................................................................12
D2 Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future............................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Global events are those events which occurred globally. Global events are defined as the
events of a limited time duration that have a global reach and require significant public
investment and made impact on public and built environment. First global event occurred when a
volcano erupted in Iceland. It was a tough time for Iceland because the dust and the ashes caused
the airports to shutdown and huge demolition in schedules around the globe. Michael Jackson
was a star in US but when he broke up with their brothers and went solo in 1980s, it became a
global event. Cricket was started in early 13th century as a game in which country boys bowled at
a tree stump . This gate comprise of two uprights and a crossbar resting on the slotted tops,
crossbar called a bail and the entire gate a wicket. The reality that bail could be dislodged when
the wicket was struck made this preferable to the stump , later named as hurdle uprights. Early
documents differed about the size of the wicket. In this report the global event which was
covered is Cricket World Cup 2007(Li, 2020 Liu and Kennell, 2022). It took place in west
indies from 13 March to 28 April. 51 Total matches occurred, 3 fewer then world cup 2003.
Their was a total of 16 competitors individually, divided into 4 groups.

P1 Examination of the Diversity of the Global events sector including its structure and how it is
organised, together with the place of different types of events within our society
Events of a world-wide importance, require significant public investment and are for a limited
duration such as Olympics, World cups, Expos etc. are Global events. These events can be of
different types based on their size, number of people attending it, extent of media attention etc.
Here are the major types of Global events:-
– MEGA EVENTS: -
These are short-term events or the events for limited and fixed duration that attracts a
large number of spectators, have a very large media coverage, conducted with high cost and have
a large impact on the population and the environment it is conducted in. These events require
high public investments into stadiums which hold the events, housing, widespread transit
systems etc. (Lockstone-Binney and Ong, 2019).They are high profile events and have a
significant and permanent consequences on the host region or country. They may include
international sports and cultural events, Olympics, Commonwealth etc.
Structure : These events are structured on the basis of different factors like what will be the
number of visitors, how big the media coverage would be, how much cost or public investment
would it require. All these factors are taken into account before organising the event. Further
every function of the event is assigned to the defined team and these teams are given proper
authority and responsibilities to accomplish the given tasks. These teams also are responsible for
monitoring and controlling the activities of the tasks assigned to them. In order to carry out the
tasks efficiently, these defined groups work with effective coordination.
How the event is organised : Planning a mega event can be a little complicated because of the
scope of the project. A chief track and some skilled engineers are appointed to avoid risk and
derailing of the event. Available financial resources and sources of funds are analysed. Revenues
to cover capital and operating cost are anticipated. Top level administration, financial, legal. Site
development, marketing departments are established. Theme of the event is decided. Further the
Support services are taken care of. HALLMARK EVENTS :-These events are organised on either regular or one-off basis.
These are major expositions, cultural or sporting events, fairs organised on international
level. Also referred as special events, these events have a primary function to enhance the
awareness and profitability of the host community. These events majorly rely on their

uniqueness and timely importance to attract attention for their success. The region
hosting these events are provided with opportunities to secure a position of high
prominence in tourism industry. The events are usually promoted by tourist businesses.
Few examples of such events are Tour de France, La Tomatina etc.
 Structure : These events are structured on the basis of the purpose of these events with
consideration of different aspects. They are organised by people of a particular culture
and geographical location basically to promote their culture among other communities.
Their purpose is usually non-profit as it is just to promote a particular culture.
MAJOR EVENTS :-These are such events with comparatively small gatherings, organised at
places like stadiums for a limited duration. These may include music festivals, concerts, college
football games, exhibitions, organised parties etc. The spectators of these events are usually of
domestic as well as international boundaries. Considering all the important factors and aspects,
defined strategic plan is made and further the plan is effectively implemented. Further the
activities are carefully monitored and controlled in order to make sure they are conducted well. Structure : These events are structured and aimed to attain maximum profits out of
capital investment. Further planning, execution, directing and controlling is done of the
activities of the events by the representatives assigned to fulfil these tasks and
responsibilities.

P2 Factors influencing the development of events industry on local and global level.
– FACTORS INFLUENCING EVENTS INDUSTRY ON LOCAL LEVEL :-
 Transportation : Transport majorly impacts the events industry as it plays a vital role in
organising events at the particular locality. Regions with good transport facilities is
most likely to organise these events. Good transportation also helps in facilitating high
number of people participating in an event and lack of transportation usually leads to
less number of people participating in the event. Tourism : Tourism too have an impact on these events as millions of tourists visits
countries where these events are organised which leads to events industry earning
money, increasing the worth of events industry. This way tourism helps in bringing
money to economy and businesses. Without tourism events industry would decrease in
worth. Social Media : It plays a vital role as it has a massive impact on the industry. Social
media helps in increasing awareness among people by timely updating details and news
of the events happening on a place. Now tickets for some events can be brought via
social media websites like Facebook, twitter etc. Technology has brought a massive
change in the events industry. These social media websites has become an excellent
medium to promote these events to the spectators and participants. This has also
become a good way to take feedbacks as people do give feedbacks of the events they
have attended and this way the events industry can know what they can improve next
time and feedbacks are a vital part for any business to be successful.( Mair, 2022)
 Weather Conditions : Weather and climate conditions of a locality is also a major
factor that influence the events industry. For example, extreme weather conditions may
result in delay or cancellation of a particular event. People often prefer locations with
suitable weather conditions to have a pleasant experience. Events occurring in locations
with extreme climate conditions often face issues of less spectators (Mauro, 2020).
– FACTORS INFLUENCING EVENTS INDUSTRY ON GLOBAL LEVEL :-
 INCOME OF PEOPLE : Earning capacity of people have a direct impact on the
industry because more income allows people to spend money on their recreation and be
a part of these events as participants or spectators. On the other side if people are

earning less then there are high chances that they may not want to spend their money on
these kinds of events. Pocket allowances and affordability of people plays a very
important role in influencing this industry. In order to generate higher profits these
events are being organised on global level and it also results in the economic
development of a nation. So higher the income capacity of people, higher will be their
participation and profitability of the events industry.(McCullough, Orr and Watanabe,
2019)
 SPONSORSHIPS : These must be taken into consideration in order to increase and
promote the events because these sponsorships are the contribution in raising funds for
organising these events and carrying out different operations and tasks in the events. It
creates a good value for the organisers and the owners of the events, so it is beneficial
for both of them altogether. This factor has a massive influence on the event industry as
it helps to raise funds and further allocate those funds.

M1 Undertake an evaluation of the key factors that have influenced the development, structure
and organisation of the events industry and the role of different events within our society
Event is a wide industry which consist of several factors and features that effect the
industry. For occasion, these features assist in growth and regulating the structure of assembling
the events on a global level. These forces changes on geographical basis, on which the global
event is being organised. Furthermore it consist of effective management practices of the events
to ensure efficient execution of events. Moreover, it enables in increasing the social engagement
of individuals from different background and different nations. It consequence on condition that
a appropriate platform for people in society to interact with other's additionally develop effective
coordination among each other. In cricket the weather conditions can effect match, in addition
the ground gets wet in rain and which results in slowing the ball travelling speed. Majorly the
pitch is covered but the whole ground is not covered, due to this the ball gets slippery and
becomes hard for bowlers to hold the grip of the ball.
D1 Using critical evaluation techniques, show the key factors that have influenced and shaped
the events industry and the role they play in society
Promotional practices effectively launched by the planner of the events which can grow
the awareness regarding the events among the public and population which results in increasing
the percentage of participation in the event. Cost cutting is a major factor that needs to be taken
under consideration by the organisers to earn profits from their investors as a result of
organising these kinds of events. Beside this the main objective of the organisation in organising
various social events is to increase the gross sales through out the year. In addition to this, it also
deals in the tourism sector for the particular location which adds value to the development of
economy. Cricket World cup 2007 took place in west indies, during the period of match which
was from 13 March to 28 April the tourism of west indies have increased in a huge amount and
due to this the Gross Domestic Production have highly increased in percentage(Mohanty, Tiwari
and Chowdhary, 2022).

P3 Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate
Global events are organised for a limited time period which have a reach globally and a
large number of participation of the public in the event that can make it successful. Along with
that, it has impacted on the people, society and development . There are several types of global
events like basketball tournament, football tournament and cultural festivals organised in
colleges of different countries. Global events are the biggest events that can happen in histories.
Which includes several kinds of games like riding, indoor games, swimming and athletic games
as well.
 Values – Cricket world cup holds a value in ethical as well as cultural point of view
because it was originated in the early 13th century and from that time it was being
continued till now. It holds a very high value in the audience and in the players also.
 Legacy – Cricket world cup is a part of the legacy which was created by its incredible
players. The audience who made it a part of the legacy by providing their support and
giving their love to the players, who made it and are a part of that legacy, which is being
followed by others of their generation(Pargaonkar, 2020).

P4 Review management strategies used to support responsible event development, across a range
of global events
In order to organise a successful events, various strategies are needed to be taken in
action. For instance, the factors assist in division of the tangled practices and activities as well as
simplifies them in order to carried on in a efficient way. Furthermore concludes in completion of
goal. These various kinds of strategy to be carried by the organiser in organising an event are
detailed below.(Nazarian and et, al., 2022)
 Budget – In order to organise a global event like cricket world cup 2007 it needs to
include a huge cost on various type of activities like stadium, food, providing bats, balls
and other activities. To organise a major event like this on a ground level it needs a
huge cost of 200 million pounds which was invested by their investors in
advertisements and promotional activities to earn profit from these expenses.
Furthermore a budget is needed to exclude and minimise the unnecessary expenses that
can possibly incur in these kinds of huge events.
 Team building – This also plays a major factor which can effect the performance of
the team and its members. Global events are events which happens on a Large scale
which requires a huge amount of individuals carrying out different types of activities
like maintaining the ground,grass cutting and other activities. In a cricket team there are
various players carrying out various type of responsibilities which includes bowling,
batting, wicket keeper, fielder and caption or leader of the team who divides the
responsibility among other players.
 Venue – Venue is determined in the beginning of the event which plays a huge part in
success of the event. It includes convince to reach the venue of audience who is
spending money on buying tickets of the venue where the cricket world cup is taking
place. The venue should be a large play ground or stadium which can include a
enormous amount of public. Venue should have different facilities, if the weather is
rainy it should have equipments to cover the ground if possible and it not they have to
cover the pitch for a game play that is worth the ticket price. The venue should have
rooms and facilities of a VIP, if some VIP have attended the match they should get the
facilities they have paid for like it should consist of Air conditioner at least.

 Sponsor – Sponsors are a primary factor in organising these huge and global events as
it includes a big investment in the terms of cost which is impossible for a single
investor to invest. Sponsorship ends up being beneficial for the investors as well as the
receivers of the amount that is invested by the sponsors. Addition to that, it smoothens
the source of funds for committee organising global events as well as promotional
activity for sponsor. Sponsors helps in funding the training of the players that happens
prior the actual match that is happening on a large level, training helps increasing the
performance of the players, and it also enhances the team play of the team in the match.

M2 Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a
range of actual global events
Strategies determined above plays a crucial role in securing success of the global event. It
facilitates in carrying out activities and practices in order to make the event a success with the
considerations to achieve the result within time. All these strategies are for enhancing the general
planning and executing the operations or activities that are essential for the event to take place.
However, it additionally facilitates to attract the targeted audience to take participation in
maximum and a large number in event that is being organised. Thus all these positive initiative
will conclude in organising and completing the event in a effective and a efficient manner. To
make the match a successful global event, the event manager and the authority that is responsible
for taking care of the event. They have to do all the preparations like for food and refreshments
for the players as well as for the audience who came to watch the match for their
entertainment(Perić, Vitezić and Badurina, 2019).
D2 Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now
and into the future
Global events are organised on a large scale with the convenience in reaching at the
venue from people all around the globe . For example, the global events have a enormous impact
on the country which is organising them, it results in increasing the economy of that particular
country and the global event which is happening at the venue on the particular date. These type
of huge events contributes financially and culturally both. In cultural way it promotes the culture
of the country through the global event. In financial manner it increases the tourism of the city
and the country as well. For example, on financial basis when the people of other countries are
visiting and staying in city they are paying for the services, ambience and food facilities and
going to the global event it increases the employment of the country which is organising the
event the cricket world cup 2007. In future it can enhance the youth employment as well as the
sportsmanship in the them.(Pocock and et, al., 2019)

CONCLUSION
In the report provided above consist the diversity of the global events which includes the
structure and the process of the event being organised. Further brief the factors that influence its
development, structure, and organisation, on global and local level contrasting these two.
Moreover evaluation of key factors that can influence the development, structure, and
organisation of event industry and the role of different event with the society. However,
critically evaluating the techniques and show the key factors that can influence and shape the
events. Furthermore an evaluation which shows the value, impact, and legacy of a range of
global events then review management strategies. Afterwards critically evaluate the specific
management strategies and critically asses the impact that global events have on different level.

REFERENCES
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