Global Events: Types, Factors, and Management Strategies

This report discusses the diversity of global events, including major events, cultural events, sports events, and more. It also explains the factors that have influenced the development of the events industry on local and international levels, and evaluates the key factors that have shaped the industry. Additionally, it provides an evaluation of the value, impacts, and legacy of a range of global events, and reviews management strategies used to support responsible event development.

Global events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Examine the diversity of the global events industry by explaining different types of events in
the industry.............................................................................................................................3
Explain the factors that have influenced the development of the events industry on local and
international level...................................................................................................................5
M1 an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry.........................................................................................6
D1Using critical evaluation techniques, show the key factors that have influenced and shaped
the events industry..................................................................................................................7
Produce an evaluation that shows the value, impacts and legacy of a range of global events400
................................................................................................................................................7
Review management strategies used to support responsible event development..................8
M2 Critically evaluate the specific management strategies used within the events industry 9
D2 Critically assess the impact that global events have on different levels of the environment
................................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The aim of report is to ascertain a wide range of knowledge about Global events. Event are
basically categorising as per their size purpose and its duration. These events conduct on the
purpose for fun entertainment, transferring values and beliefs, sharing information and
knowledge or enjoying the moments with friends and relatives. There are different kinds of
events present at local and global level which has their own importance. These are categorising
as per major events Mega events Hallmark and local community events. All these categorisations
are made up on the basis of the purpose and benefits to the community and Society. This report
is going to represent business opportunities for Excel Exhibition Centre which is established in
London (Berkebile, 2017). The organisation has local and international presence by conducting
large trade private events conferences and concerts. In order to focus on more expansion and
opportunities the report will discuss deeply about event industry its structure and how the
influence on organisation. They will be evaluation which shows the impact and Legacy of global
events. At last, review on management strategies in order to make event development is also
going to focus in this report.
MAIN BODY
Examine the diversity of the global events industry by explaining different types of events in the
industry
Events are held in all over the world with some or the other purpose to showcase activities
and entertainment, information and values. These events are largely depending upon the time and
place which get structure as per the reliability and necessity. These events are categorised
according to their size and scale. As per various authors, Mega events and Hallmark events are
known to be the largest and major events file others events like local or community sports and
arts business events are categorised under medium size events. Therefore, all these events are
presented to show some valuable activities in front of audience and gain attention. Some events
belong to Universities and colleges which mainly comes under content and form. These events
are beneficial for society in terms of creating awareness among people, endangering pride in
society, International reorganization and providing opportunities through cultural perspective.
The detailed description of these events are discussed below:

Major events: these events are mainly large in size and attract media and number of
visitors at wide coverage. These events basically conduct once in an annual year that support
large economic benefit. There are mainly three elements which are necessary to conduct major
events in sports.
 First is to have competition among teams or Nation.
 These events must be held under public interest at both National and international
level so that there will be wide media coverage and undertake most of the public
attention.
 This event must be saved under historical dates and gain significance in
international economy.
 The Isles of man, the TT races and silver stone are the major events.
Major events are also sub categorised in the following events:
Hallmark events: this event is mainly those which gain publicity as per the synonym of a town
city or a region. Due to which they gain large attention, recognition and awareness. As this event
comes under major event categories which shows that they are held for a limited period of time
in order to enhance awareness and in large popularity. For example, tourism sector getting
developed and undertaking success by showing historical exhibitions and destination in order to
attract white number of people from local and international places ( Del Carmen, and Bartolome,
2018). For example, carnival in Rio conducted for the purpose to show the expression of Latin
vitality and importance of the city. These events become beneficial for tourism sector and
economy as they took great revenue with huge tourist attraction.
Mega events: as the name says shows Mega which reflect the size and scope of this event
are quite large. They mainly cover world attention which require huge investment and
preparation. People should found it to be a must have seen event in order to maintain their
reputation among both local and international economic. The event held at London in 1851
which was the first Mega event of the country.
Events based on form or content:
These events are mainly conduct as per the occasion which has its value at Universal level.
They are conducted in most of the societies and in terms of festivals, celebrations, wedding and
other contemporary types of event which require pre-planning of date and invitation.

Cultural events: in this type of event, the country or city represent their culture in the
form of musical shows, festivals, dance programs and various kinds of activities which represent
culture and attract large number of audience. For example, in London the Phantom of Opera,
Joseph of cats as well as other Music Festival, science and Literature Festival exhibitions and
many more. The main purpose behind these Cultural Event is to bind the society together which
create a positive impact in in cultural life.
Art events: as the name shows the event has main characteristic which represent artistic talent
through these kinds of events and make the public aware about the art culture in the country.
These 8 would be shown in in any e festival, celebration's, exhibition, amateur art festival,
commercial or cultural festivals ( Nath, Chen, and Lan, 2017). The art refers to representing the
theme for decoration in such a unique way which grab attention of large audience.
Sports events: sport are the essential part of economy which represent the country and
carries out The authenticity of competition and challenges. This is sports events include FIFA
World Cup, Olympics common Grand pix athletics, national or International Sports
Championship. All these events are held under this category which is necessary to represent
talent and acquisition.
Explain the factors that have influenced the development of the events industry on local and
international level.
The local and international event industry is affected by various factors that influence in
terms of positive and negative consequences. As this events require large audience comma
repetition, media coverage and economic benefits so the factors which are mainly in concern
such as economic wealth income of individuals, culture values and believes are play a vital role
in the development of event industry. There are various factors which affecting into the industry
at the global level are discussed below:
Community integration: number of events are held in the history of social culture
development. There were large events such as a series of matches in Edinburgh coma eight live
concerts in London and other most countries and the millennium festival events full stop all these
events found to be beneficial for society and contribute in their growth and development by
having about billions of people worldwide. This shows that different communities what together
and this benefits in recreational opportunities and participation of different culture to maintain

society belongingness. Which has helped in international development of event industry as
people are becoming a part of the festivals from part of the world.
Promote good environment to support quality of life: this factor emphasis on
Environment protection through which number of people attract towards events. This is also a
positive strategy for event industry to enable their development at both local and international
level. Good environment with give great quality of life is the highest requirement for the people
who lives in complex society situations.
Commercial activity: it is the major potential factor which contribute in major development of
event industry ( Gulhan, and Ayhan, 2019). It gives rise to generation of new business, revenue,
suppliers in physics and profits from big events and reputation around the world. Events are a
great commercial activity that benefits in redevelopment of even places like Stadium and
instruction for Commonwealth Games.
Employment creation: this factor also influences on development of event industry. Day
by day this industry is taking a rapid rise in tourism sector through which there is requirement of
volunteers and employees. So that these events on a great revenue which get distributed among
employees and generate opportunities for economy to grow.
Sponsorships: it refers to the events and festivals which are sponsored by many business
organisations to showcase their business in market. It is also a growth and development
opportunities for local and international events as these business corporations invest a huge
amount for event execution. These sponsorship bring a lot of benefits for the events so that they
need to make different strategies in order to attract large audience and reach to other parts of the
world.
M1 an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry
The event industries are undertaking much growth and development by formulating and effective
structure of the organisation. This structure define the overall planning and execution of events
held in different countries. Mainly the structure showcase the venue, location coma size and
culture.
It has evaluated that community integration is one of the key factor which developed the event
industry as it gives rise to collaboration and togetherness among different community which
raise the demand for festivals, sports and entertainment events. Therefore, these events must be

in informal manner so that people would enjoy and take part in recreational activities. It is not
necessary that all the communities will set in one event so that this event industry has to make
effective strategies for their welfare and entertainment. This make the event company a sure
about friendly behaviour coma food menu as per different culture and other musical concerts
which support community engagement.
Commercial activity and environmental protection are analysed to be the most effective factor in
the history of development of event industry. Tourism is a major part in which people love to
travel and experience the nature so that this industry needs to be more concerned about
environment and its safety (Panitz, and Glueckler, 2017). Therefore, it has evaluated that this
potential factors must provide opportunity to perform in international market for Excel
Exhibition Centre true operating good practices and make audience aware about new
experiences.
D1Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry
The factors of micro and macro environment have much influence on the development and
shaping the future of event industry. The key factor are community integration environmental
protection coma employment creation comma sponsorships as evaluated a positive growth for
event industry. all these factors are undertaking local and international attention through
combining all the communities together. The tourism sector undertaking great revenue by
making the event a commercial activity (Hall, 2020). It enables balanced demand and supply in
the economy and maintain a regular money flow. Event industry is becoming a major part for
individual life as it recreates the moments with friends and relatives apart from daily busy
schedule. So that it captures wide market destinations that enhance and shape the future of event
industry. Therefore, it has evaluated that factors like culture, social, economic and political
affects the growth of events. As these events are supposed to be according to people preference
and distinct point of view so enlarge the goodwill and attain success.
Produce an evaluation that shows the value, impacts and legacy of a range of global events400
A range of global events somehow impact on every individual life in somewhat ways.
Every individual is taking place under social cultural economic and environmental aspects.
Therefore, it creates value and benefits by supporting these events through effective Strategies
and documented structure so that the outcome will be beneficial for the society.

Value: these events are valuable in terms of combining the culture together and providing some
fun and entertainment in the life of individual. The value creates money was satisfaction as well
as the time people put it in participating into the events. Value for each culture, equality, believes
and models of individual life is necessary to promote the purpose of conducting events. For
example, science and literature events must provide value to the students who belong to this
fields but it could not get much attention from management background of people. But the events
like wedding, conferences and sports are universal that gain large audience at a place.
Impact colon in recent scenario, the event industry emerged with the explosion of events due to
involvement of government and other corporations. This has led to put focus on event benefits
and race the taxation policies. Government interference could make a negative impact on these
events as they want proper detail about where the investment came from. The climatic conditions
also impact on success of these events (Sloan, Batista, and Loeb, 2017). As there are wrong
events which main affect the Reliance in society due to which the business is mainly to face
event failure. The Other impact focus on increasing in Pride due to launching event and
celebration within a particular group of community.
Legacy: there are many events which leave behind a Legacy for experiencing something new to
the audience and generate great awareness in cultural activities. For example, the fares which has
launched in East London and Edinburgh comes with the main purpose of Asian tradition in order
to support awareness regarding religion culture of Asian people.
Therefore, it has evaluated that these impacts should be balanced in an economic way. The
event managers need to identify and a certain all the uncertainty and dynamic condition so that
no communities and stakeholders will get loss by contributing their support into the events.
Review management strategies used to support responsible event development
Management is a necessary part of every organisation whether it is retail tourism and event
industry. Management provides Universal and pervasive functions that is required to gain market
repetition and great level of profitability. Responsible even development is all about perform task
and activities by considering all the economic political social and cultural factors. Effective
management strategies will create a positive impact on event organisation. Therefore, following
is a description of some management strategies for Excel Exhibition Centre colon
To reduce economic impact colon the strategy which event company could utilise for lowering
down the economic impact is that the event manager needs to look for potential sources and the

funds required for the overall operation ( Greenleaf, 2018). These funds need to be invested by
analysing it's return. For that instance, a proper accounts and Audit must be there to support
effective management in wider economy. As there are expenses from outside visitors, capital
expenditure sponsors and stage of event expenditure are the key driver of economic impacts.
Community prospective: it is also a great management strategy in order to regulate and
function over what community wants from the events. Through conducting surveys and audience
feedback will it to collect valuable tools and establish a plan which are in favour of full
community. Also, regulating necessary changes are important to focus on different perspective of
different communities.
Make sustainable strategies: in order to promote growth and development of event industry,
sustainability is a major concern which undertake environmental protection, reduction in carbon
gases, reuse waste and promote afforestation( Gaupp, 2020). All the sustainable strategies are
necessary for effective management in order to support responsible event.
M2 Critically evaluate the specific management strategies used within the events industry
A successful event management strategy is all about planning coma organising coma monitoring
and evaluating the correct resources. A management play a vital role in event industry as it
requires great management strategies in order to work at local and global level. Balance current
strategy of taking community in perspective is vital as people are following current trends which
require something unique that could grab their attention. Also sustainability is a crucial sector
that show a responsible event management at global level. It ascertains welfare for people animal
and every creature on planet so that no one could get harm from Evan practices (Kolotouchkina,
2018). And this event work on large level that attend most of economical political and social
consequences. The event manager is responsible for the authority and responsibility towards
society and utilisation of resources.
Economical consideration and government impact must be minimising through management
strategies so that these event companies would invest freely and expand their functions all over
the world. Therefore, it is necessary to undertake evaluation of internal and external factors
within the event organisation.
D2 Critically assess the impact that global events have on different levels of the environment
The Global event impact on several external factors at different levels of environment. These
events undertake large investment, structure place and other infrastructure facilities which excess

environmental factors inconsideration (Di Bella, 2020). The economy gets impact with cost
expenditure and large investment which may reduce the potential of institution to Grant loan for
other organisation. Safety and security is also major concern in global event industry. As the
environment maybe the square due to modern business functioning such as pollution, leakage,
what waste recycling and energy conversation. The impact may be on optimising public spaces
such as Park Town square and Street or other local stations which may create Chaos. It could
impact on noise pollution as these events mainly required loud sounds. There are many issues in
Heritage protection coma description and loss of physical environment ( Ozili,. and Arun, 2020).
Therefore, it is essential to make strategies for sustainable development through being
transparent and focus on human rights so that coma events would be serve in a better way
globally.
CONCLUSION
The report has concluded that Global events plays a crucial role in providing fun
entertainment, food and beverages for many recreational activities and joining cultures and
communities together. These events are impacted through economic political social and
environmental factors which require potential management strategies. These strategies are need
to be focus on sustainability and audience perspective before planning to launch any event. There
is some impact in terms of environment disruption that must be resolve within a limited period of
time.

REFERENCES
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