Global Events: Diversity, Factors, Management Strategies and Impacts

This report evaluates the diversity, factors, management strategies and impacts of global events on society and the environment. It examines the structure and organisation of the events industry and the role of different types of events within our society. The report also explains the factors that have influenced the development of the events industry on both a local and global level, and evaluates the key factors that have shaped the industry. Additionally, it provides an evaluation of the value, impacts and legacy of a range of global events and the environment in which they operate.

Global Events

Table of Contents
PART A...........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society................1
Explain the factors that have influenced the development of the events industry on both a
local and global level, contrasting these two extremes..........................................................4
Undertake an evaluation of the key factors that have influenced the development, structure
and organisation of the events industry and the role of different events within our society.. 5
Using critical evaluation techniques show the key factors that have influenced and shaped the
events industry and the role they play in society....................................................................5
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate............................................................6
Review management strategies used to support responsible event development, across a range
of global event........................................................................................................................6
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events............................................................................................................7
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future.........................................................................................................................8
PART B............................................................................................................................................8
Covered in PPT.......................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

PART A
INTRODUCTION
Global events are undertaken as events which are performed for stipulated time duration.
Moreover, there are numerous forms of international events such as cultural events, music
festivals, cultural events and others. In addition to this, events are also categorised based on scale
as well as size. Additionally, there are several common categories where event are decided to
organize (Al‐Ghussain, 2019). Currently, there is explanation upon a key event is Olympic event
2012 which is an event that undertakes into specified duration of each four year as well as belong
to sport sector. Olympic Games were initially viewed in year 1936 in Berlin Olympic in which
there are individuals at estimation of 162,000 viewers (Berlin 1936 Olympic Games, 2022). This
report is based on Excel Exhibition Centre, London which is organised several global events.
They hosted various customers and trade, public and private events that incorporate concerts,
exhibitions, weddings and others. They have 6 hotels, around 30 restaurants and bars and 3700
parking space on particular premises. Some topics that are explained in this report are global
event sector diversity analysis, factors which influenced event industry development upon both
international and local level. Moreover, determination which represents value, impacts and
legacy of international events range are described. Apart from this, management strategies are
also reviewed in this report that supports accountable event growth.
MAIN BODY
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.
Events are regarded as aspects for brining people at singular areas upon stipulated time
duration to facilitate something. Also, this incorporates several factors to undertake like sponsors
and another needs budget, organise, implement in efficacious manner. There is numerous level in
which events are organised addition with having several goals like national, local and worldwide
level. Essentially, these whole are controlled and performed by professional who is also known
as event management (Eckstein, 2019). This is essential to form a describe overview of events
which are contributing towards United Kingdom economy growth. Moreover, as per the
respective information, event sector of UK is around 42.3 billion pounds (The UK Event Industry
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In Numbers, 2021). Additionally, events are categorised based upon its size as well as scale. In
addition to this, few common kinds of events are hallmark events, mega events and others.
Various events are forming range of advantages which strengthen belonging reaction. For an
event to become a portion of United Kingdom Sports there are specific aspects that are:
 This should incorporate competition among groups and individuals which highlights
number of countries.
 This has to grab the attention of public interest both in national as well as global level.
 There has to be worldwide effectiveness of sports based upon the global calendar.
Some of the several kinds of events which carry diversity are explained underneath:
Types of events by size
 Hallmark events: There are various events which are determined with ethos or sport as
well as obtain huge awareness and recognition (Getz and Page, 2019). As per the
Tourism researcher Rotchie, 1984, these are key one time recurring events which
undertake into restricted period as well as formed to maximise appeal, probability and
awareness of tourism destination. Example- Kenticky Derby in USA, Carnival into Rio.
Hall mark events Example: This incorporates Chelsea tower show within United
Kingdom, Edinburgh global festival within Scotland, Kentucky into USA and others
these are the illustration of events which are determined with essence of those citizens &
areas are forming large tourism revenue as well as string global recognition sense and
local pride.
 Local or Community events: This is considered as events which are organised at smaller
level wherein individuals of society that are invited for attending it (Stevenson, 2021). In
addition to this, it is also performed for less time duration because of it any facilities are
related to accommodation are not required to become controlled through organisers or
specialists. Mega events: Respective event are those events in which volume enhances one million
visitors as well as capital costs is minimum 500 dollar million (Smith, Ritchie and Chien,
2018). Moreover, these events are undertaking at worldwide level like Phantom of opera,
Edinburgh festivals which facilitated cultural opportunities into cultural Olympiad. In
addition to this, these events are known through media interest as well as scale as they are
competent to grab essential number of visitors and rendering economical advantages.
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Illustrations are Isle of man hosting the TT races and Silverstone one of British formula
which are organised annually and majorly.
Kinds of events by content
 Trade events: These are regarded as events which are performed whole forming
partnership into suppliers, customers, dealers and so on. In addition to this, some events
are conferences, seminars, presentation and many more as this also assists in organising
external market where whole related people are invited. Sport events: This is related as events which are undertaken as physical events as this
maintains little direct concentration upon non participants in kinds of entertainment such
as IPL, Olympic and many more which are generally organised for above a month (He
and Harris, 2020).
Event industry structure and components
Events are generally hosted through entity such as London’ Excel Exhibition Centre
which are some bodies like Glastonbury festival or Harrogate international festival. Additionally,
some other events which are performed through specialists within large firms such as BBC good
food represents which are conducted through BBC hay market exhibitions. Moreover, corporate
events are conducted through house event group or project team which are the entity’s part who
are putting together the events.
 Venue: Venue management incorporates of event, management are the marketing venue
element or servicing customer’s event. Moreover, this involves libraries, galleries and
many more. in addition to this, The London eye, Warwick castle, LEGOLAND and
others are some kinds of venues which incorporates heritage sites, conferences hotels,
resorts and various marketplace. Suppliers: These are also regarded as large vital elements within event sector as well as it
has to maintain clarified coordination as well as interactions with suppliers as it assures
that efficacious supply of essential inputs is processed with perfection. In addition to this,
it is also crucial as convenience, techniques and material are managed so that events is
organised with survival such as sound system, marketing agencies and so on.
Role of events in society
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 Public events are undertaken as major or community event which deal with specific interest
or attitude towards event. Moreover, community is key stakeholder of event as well as
procedures of planning is a part of respective event (Meucci and et. al., 2020).
 Festival events renders an annual opportunities for local clubs as well as societies for raising
funds, hire new individuals and vital for survival. Additionally, those events develop a sense
of community as well as belongings.
Critical evaluation : From the above information it is evaluated that the events are divided into
several types in different diversifications like few of the events are divided by their size which
means number of participants and funding to conduct the events. Some events are divided into
content like sport events and trade events. Sports events are those events where games are
conducted and participants main aim is to get full entertainment. Trade events are those events
which are conducted for business purpose like launching new product, meeting customers,
meetings with stakeholders and many others. The structure and component of event industry also
plays a important role in developing event industry at global level. It is also evaluated that event
plays a important role in development of society like it helps to create jobs, it helps to meet local
needs of local customers and many others.
Explain the factors that have influenced the development of the events industry on both a local
and global level, contrasting these two extremes.
Event industry plays crucial role in building economic circumstances as this provides a
way to interact at global level. In addition to it, this is also regarded as key accountabilities of
event manager. For assuring that, events might be efficient as well as assists in accomplishment
of competitive advantage within market area (Network, 2019). In regards of this, there are few
essential aspects which have larger impacts towards event sector development. Some of those
factors are described below:
 Technological factors: This is considered as the factors which regularly increase as well as
facilitates efficient development to venture in respect of growth (Uçar, 2022). Within event
sector, technology plays important role as this minimises overall practices accomplishment
time period with their survival. Also, this incorporates innovation, uniqueness and trade
exhibition in cultural events which is the key prospects while grabbing the attention of more
visitors. In context of London Excel Exhibition Centre, this utilises various tools and
techniques which aids them in conducting events into marketplace. Furthermore, the
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adoption of advanced technology renders an edge into event sector into their global business
exploration which outcomes into high sales and develops reputation of brand.
 Event history as well as socio cultural factors: Few factors such as demographics, cultures
and others affects upon event sector in optimistic as well as adverse manner on revenues and
profitability of event organisation. In context of London Excel Exhibition Centre, this needs
to develop awareness that is related with several cultures of person, individual’s problems.
Additionally, this can assists business for obtaining acknowledgement associated with
numerous socio- cultural components and these are vital for UK economical development
(Osozawa and Wakabayashi, 2021).
Critical evaluation: Thus, from above discussed factors it has been determined that they have
affects upon event sector and also on London Excel Exhibition Centre. So, letdown of that
factors can drives organisation towards going through several problems such as they might
sustain into market area from longer duration. Also, this is essential for entity to includes whole
those factors for gaining efficient position in market.
Undertake an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society.
Based upon the above discussed prospects, whole factors have direct affects upon
framework, growth and firm of event sector. Additionally, the technological factor aids
respective sector in accomplishment of practices at shorter duration appropriately and
effectually. Furthermore, there are numerous advantages of technological prospects for event
sector like time saving, cost effectualness and others (Porter and Evans, 2020). While socio-
cultural factors are also effective for event industry into differentiate manner like maximised
societal spirit and so on. Therefore, both prospects have affirmative affects upon organisation,
framework and growth. It would aids firm to formulate appropriate structure of business.
Using critical evaluation techniques show the key factors that have influenced and shaped the
events industry and the role they play in society.
There are several tactics which has to be following through event organisers in order to
utilise as well as conduct international events in proper and appropriate way. Additionally, there
are numerous cause to organise an events at worldwide level like develop leads, increase
awareness of brands as well as develop relation with individuals and may more. Furthermore,
there is also needs to create SMART goals which in turn assists them in accomplishment of
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competitive edge at lesser time duration and also in effectual way. There are few techniques
which might affects and shape the sector of event. Few of them are described below:
 Affiliated market tactics: It is regarded as vital tactics which assists event sector to render
effectual data associated with numerous events to clients. Additionally, this would aids to
grab the attentions of huge individuals which outcomes into higher sales as well as
developed reputation of brand. Also, there are several affiliated marketing tactics which
expected instant attentions like electronic marketing and many more. These would be crucial
as well as effectual for event sector into their growth.
 SEO: Respective too would aids event sector for obtaining several clients. Additionally, this
might increase the trafficking of websites and also assists them to gain numerous leads
which are much interested for recruiting an event manager (Antwi-Afari and et. al., 2018).
Also, it is effectual as well as important tools which shaped and impacts event industry in
proper and efficient way.
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate.
There are several events that are organised by various organisations and this is undertaken
as the key affects upon environment. Additionally, this incorporates numerous kinds of events
that are associated with more prospects. Furthermore, company performed event so it requires
many resources forms that aids to organise the events at worldwide level. Also, there are various
events that are performed through entity as well as its affects upon surroundings some prospects
are described below:
 Physical and environment impact: Physical factor like transportation and communication
facilities. In addition to this, it includes optimistic impacts as facilities of transportation are
facilitated for the convenience of individuals so that they might become competent to travel
from single place to other easily (Qin and et. al., 2021). Additionally, this also represents
adverse affects upon surroundings for forming noise pollution that could cause health
problems.
 Tourism and Economic impact: Events develops various opportunities to tourism sector as
this views positive affects upon economy that is associated with incomes which gains from
events, increases revenues as well as images. Furthermore, the industry performs events so
this is not advantageous for tourism but this also influences the jobs that drives towards
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employment opportunities. Also, this have adverse affects as there is numerous risks upon
sector that is associated to their images and enhancing cost.
Critical evaluation- It is essential for event companies to conduct their event at those places
where their guests and participants did not face the issues of transportation or climate change
disasters. It is also evaluated that event industry also help in the growth of tourism industry
because guests travel from one place to another to attend the event and they also book the rooms
in hotels to stay for few days as per the time schedule of event.
Review management strategies used to support responsible event development, across a range of
global event.
In order to conduct the Olympic events, there is requirement to concentrates upon adaption
of effectual strategies through management. Moreover, there is requirement to concentrates upon
adaption of several tactics which may aids in smooth functioning of event. Within current case,
there are mainly two management strategies which would used are described underneath:
 Community perception of events: A research performed upon behalf of London
Development Association identified that there have been a approximated revenue of
around 93 million pounds within London 2002 which has been supported into
development of 300 jobs. In addition to this, the stronger development of events is
undertaken as the part of general trends which is leading to industrial based of goods for
service based economy.
 Balance score card: This is undertaken as the vital management strategy that might
assists event firm like London Excel Exhibition Centre for developing its performance
level in appropriate and efficacious way to adapt a range of tactics, specific standards and
others. Additionally, this aids to approximate as well as renders inputs to company. Into
this, data collection is considered to be the key to facilitate quantitative outcomes in order
to put a dynamic affects on them.
Critically evaluate the specific management strategies used within the events industry to deliver
responsible events and how these have recently developed; show these across a range of
actual global events.
Management strategies may be utilised through organisation that involves stakeholder
theory which renders them chances for accomplishing the success with optimal resource usages.
Additionally, this might not be much efficient as this have been highlighted through individuals
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which staff are not so interested to utilise that commodities which are manufactured through its
own firm in comparison to incentives considered by them from ventures. The key management
strategies are balance score card and others. Balance scorecard is undertaken as the appropriate
management techniques that is utilised through event organiser for evaluating specific event
effectualness (Ridder and et. al., 2020). Essentially this is applied through ventures for
maximising various internal activities of business as well as its outcomes associated with
external outcomes. Furthermore, balance scorecard has to be utilising through event managers
for measuring and render whole efficient feedback to ventures. For instance, respective
management techniques appropriately determine whole areas in which needed development
within Olympic event. As an outcome, this aids in analysing more internal concentration upon
Olympic event properly and efficiently. For respective event, balance scorecard would be much
effectual.
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now
and into the future.
The large level events are organised for greater impacts of people, resources as well as local
communities upon atmosphere and external surroundings on those function of ventures are
organised. Thus, there are primarily few events which have pessimistic effects upon atmosphere
due to negative impacts upon environment because of additional usages of resources which
drives towards carbon emission (Zheng, Li and Ullah, 2020).
PART B
Covered in PPT
CONCLUSION
According to the above report, it has been concluded that Global events are undertaken as
events which are performed for stipulated time duration. Moreover, there are numerous forms of
international events such as cultural events, music festivals, cultural events and others. In
addition to this, events are also categorised based on scale as well as size. Additionally, there are
host of communities & events which are targeted through global and local individuals. In
addition to this, Olympic events are ones who assisted people around the work for exposing to
new experiences as well as ideas for motivating its participants into sports, arts to inspire
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diversity. Apart from this, there are specific affirmative as well as pessimistic affects of those
external environment factors which have also to become understandable for acknowledging their
affects upon the occurrence of such event kinds.
Recommendations/ suggestions for future work
There are few of the weaknesses of this assessment and this lacking of the project can be
mitigated by few of the suggestions which are mentioned below-
 This report is lacking behind to add pictures and images related to the topic which will
further make the report more attractive and interesting to read for it's readers. Hence, it is
recommended that student must use images, graphs and other sources to make project
more attractive to read.
 It is also suggested that effective critical evaluation of each part will be provided within
the projects.
 It is also recommended to to review the project twice and even thrice before final
submission to analyse the grammar errors or any other error to make it correct before
final submission.
 Focusing on the formatting and structure of the report is also essential for the student
which will help the student to make their future projects perfectly done.
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Getz, D. and Page, S.J., 2019. Event studies: Theory, research and policy for planned events.
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Stevenson, N., 2021. The contribution of community events to social sustainability in local
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Online
The UK Event Industry In Numbers, 2021 [Online] available through:
<https://medium.com/@GetInHere/the-uk-event-industry-in-numbers-641d18b55c24/>
Berlin 1936 Olympic Games, 2022 [Online] available through:
<https://www.britannica.com/event/Berlin-1936-Olympic-Games/>
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