Global Events: Diversity, Factors, Management Strategies and Impacts

Global Events

Table of Contents
PART A...........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society................1
Explain the factors that have influenced the development of the events industry on both a
local and global level, contrasting these two extremes..........................................................4
Undertake an evaluation of the key factors that have influenced the development, structure
and organisation of the events industry and the role of different events within our society.. 5
Using critical evaluation techniques show the key factors that have influenced and shaped the
events industry and the role they play in society....................................................................5
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate............................................................6
Review management strategies used to support responsible event development, across a range
of global event........................................................................................................................6
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events............................................................................................................7
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future.........................................................................................................................8
PART B............................................................................................................................................8
Covered in PPT.......................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

PART A
INTRODUCTION
Global events are undertaken as events which are performed for stipulated time duration.
Moreover, there are numerous forms of international events such as cultural events, music
festivals, cultural events and others. In addition to this, events are also categorised based on scale
as well as size. Additionally, there are several common categories where event are decided to
organize (Al‐Ghussain, 2019). Currently, there is explanation upon a key event is Olympic event
2012 which is an event that undertakes into specified duration of each four year as well as belong
to sport sector. Olympic Games were initially viewed in year 1936 in Berlin Olympic in which
there are individuals at estimation of 162,000 viewers (Berlin 1936 Olympic Games, 2022). This
report is based on Excel Exhibition Centre, London which is organised several global events.
They hosted various customers and trade, public and private events that incorporate concerts,
exhibitions, weddings and others. They have 6 hotels, around 30 restaurants and bars and 3700
parking space on particular premises. Some topics that are explained in this report are global
event sector diversity analysis, factors which influenced event industry development upon both
international and local level. Moreover, determination which represents value, impacts and
legacy of international events range are described. Apart from this, management strategies are
also reviewed in this report that supports accountable event growth.
MAIN BODY
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.
Events are regarded as aspects for brining people at singular areas upon stipulated time
duration to facilitate something. Also, this incorporates several factors to undertake like sponsors
and another needs budget, organise, implement in efficacious manner. There is numerous level in
which events are organised addition with having several goals like national, local and worldwide
level. Essentially, these whole are controlled and performed by professional who is also known
as event management (Eckstein, 2019). This is essential to form a describe overview of events
which are contributing towards United Kingdom economy growth. Moreover, as per the
respective information, event sector of UK is around 42.3 billion pounds (The UK Event Industry
In Numbers, 2021). Additionally, events are categorised based upon its size as well as scale. In
1

addition to this, few common kinds of events are hallmark events, mega events and others.
Various events are forming range of advantages which strengthen belonging reaction. For an
event to become a portion of United Kingdom Sports there are specific aspects that are:
 This should incorporate competition among groups and individuals which highlights
number of countries.
 This has to grab the attention of public interest both in national as well as global level.
 There has to be worldwide effectiveness of sports based upon the global calendar.
Some of the several kinds of events which carry diversity are explained underneath:
Types of events by size
 Hallmark events: There are various events which are determined with ethos or sport as
well as obtain huge awareness and recognition (Getz and Page, 2019). As per the
Tourism researcher Rotchie, 1984, these are key one time recurring events which
undertake into restricted period as well as formed to maximise appeal, probability and
awareness of tourism destination. Example- Kenticky Derby in USA, Carnival into Rio.
Hall mark events Example: This incorporates Chelsea tower show within United
Kingdom, Edinburgh global festival within Scotland, Kentucky into USA and others
these are the illustration of events which are determined with essence of those citizens &
areas are forming large tourism revenue as well as string global recognition sense and
local pride.
 Local or Community events: This is considered as events which are organised at smaller
level wherein individuals of society that are invited for attending it (Stevenson, 2021). In
addition to this, it is also performed for less time duration because of it any facilities are
related to accommodation are not required to become controlled through organisers or
specialists. Mega events: Respective event are those events in which volume enhances one million
visitors as well as capital costs is minimum 500 dollar million (Smith, Ritchie and Chien,
2018). Moreover, these events are undertaking at worldwide level like Phantom of opera,
Edinburgh festivals which facilitated cultural opportunities into cultural Olympiad. In
addition to this, these events are known through media interest as well as scale as they are
competent to grab essential number of visitors and rendering economical advantages.
2