Global Events: Impacts, PESTLE Analysis, SWOT Analysis, and Recommendations

This presentation discusses the positive and negative impacts of global events, PESTLE analysis, SWOT analysis, and recommendations for FIFA World Cup organizers.

GLOBAL EVENTS

INTRODUCTION
Global events are those events which are conducted globally
for limited time period, significant public investment is
required in these events. catalyst are provided by these
events for international environment, social, political and
economic change.

IMPACTS
POSITIVE
 Foreign exchange income
generation
 Increase investments
 Infrastructure is
developed in the host
country

CONTINUE…
NEGATIVE
 Increase pollution
 Inflation in prices
 Risk of disease

PESTLE ANALYSIS
It refers to the effective and strategic framework of external
environment which is mostly use to evaluate the business
environment which is dynamic in nature
 Political factors
 Economic factors
 Social factors
 Technological factors:
 Legal factors
 Environmental factors

POLITICAL FACTORS
Factors that are related to the policies and
actions of the government is known as
political factors. It has impacted negatively
due to ongoing conflict with Ukraine, workers
need to work in poor working conditions and
reports of death while preparing for World
Cup.

ECONOMIC FACTORS
Russia spend high amount of money
on hosting this global event, and
financial gains is very minimal in
long run. World Cup of Russia also
impacted positively, as their tourism
sector benefited long term revenue.

SOCIAL FACTORS
Factors related to the welfare of the
society like health care facilities,
employment opportunities, better
working conditions and many more.
This factor has positive impact due
to racial tension, increase gap
between urban and rural people.

TECHNOLOGICAL FACTORS
It has impacted positively and has
long term benefit from the World
Cup in Russia on the tourism and
infrastructure. Also upgraded in
existing technology like internet
service, transportation services and
telecommunications.

LEGAL FACTORS
It includes factors related to rules,
laws, and regulations. It has positive
impact by implementation of Visa
policy for visitors and Ambush
marketing. It refers to the form of
marketing where brand take benefit
from global events.

ENVIRONMENTAL FACTORS
It includes factors which are related to
environmental protection like natural disasters,
global warming, change in climate and pollution.
Global events need to take care of environment and
apply sustainability practices. They need to tackle
global environmental issues like climate change,
waste management and use eco-friendly methods.

MACRO ENVIRONMENT FACTORS
Functioning and
performance of events held
globally has affected by
various types of macro
factors like political, legal,
technological, socio-cultural
and demographic
environment.

RECOMMENDATIONS
The appropriate recommendations offered to FIFA World Cup organiser to enhance
the profit and minimize the impact is mentioned below:
 Organiser need to focus on forming effective plan and policies, structure and
strategies to make the event successful.
 They need to keep focus on management strategies which are effective in nature
and execute strong legacy.
 Create checklist of event planning, it help the organiser to keep coordination
between all the activities.

SWOT ANALYSIS
Swot analysis is strategic management technique
used to identify and analyse the strength,
weaknesses, opportunities and threats of the
company.
 Strength
 Weakness
 Opportunities:
 Threats

CONTINUE…
Internal factors are strength and weakness of the company that provide advantages,
improvements, disadvantages and stability of the business. External factors are
opportunities and threats of the company that provide expansion, contraction,
control or explore the business unit. SWOT analysis provide proper guide, real
facts based on practical experiences and provide base to take effective decision. It
is subjective analysis to develop strategies of business for existing firms as well as
start-up firms. SWOT analysis of FIFA World Cup lead the company toward
effective strategies of marketing and efficient strategies of business.

STRENGTH
Geographic presence in various regions is one of the best strength of
the firm. Business reach can be determined and ensure access to the
target market.

WEAKNESS
Lose of inventory due to poor management practices of inventory.
Inefficient current assets and cash shortage impact negatively to the
performance of business.

OPPURTUNITIES
Advancement in technologies, reduction in rate of interest, rising
global interconnection and subsidies provided by government are the
positive factors.

THREATS
Shortage of skilled labour, high competition, rise in rate of inflation,
cultural diversity, deteriorating economic conditions and shortage of
skilled labour are threats for the organisation.

CRITERIA: EVENT PLANNING
FIFA World Cup is organised in large scale so the successful of the
event is depend on the various factors of environment. Goals,
objectives and purpose of the event should be clearly specified so that
event can be held efficiently. Proper allocation of time and money lead
to better planning of event.

CONCLUSION
This project include both positive and negative impact of events held
globally. To evaluate the positive and negative impact PESTLE
analysis is taken into consideration. Recommendations and solutions
are also provided to increase the efficiently of the event. SWOT
analysis of FIFA World Cup is also explained in this project.

REFERENCES
 Bell, C. and Masys, A.J., 2020. Climate change, extreme weather events and global
health security a lens into vulnerabilities. In Global health security (pp. 59-78).
Springer, Cham.
 Castro, A.S., 2018. The 2018 FIFA World Cup: The gains and constraints of Russia’s
soft power of attraction through football and sports. Public Diplomacy of Rising and
Regional Powers. 3(3). pp.17-37.
 Kim, S.Y., Kim, H.S. and Park, H.J., 2019. Adverse events related to colonoscopy:
Global trends and future challenges. World journal of gastroenterology. 25(2). p.190.

CONTINUE…
 Kobierecki, M.M. and Strożek, P., 2021. Sports mega-events and
shaping the international image of states: How hosting the Olympic
Games and FIFA World Cups affects interest in host
nations. International Politics. 58(1). pp.49-70.
 Vierhaus, C., 2019. The international tourism effect of hosting the
Olympic Games and the FIFA World Cup. Tourism
Economics. 25(7). pp.1009-1028.

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