Positive and Negative Impacts of the Macro Environment on the Global Events Industry

Global Events

TABLE OF CONTENT
Introduction
Explain the positive and negative impacts the macro
environment on the global events industry and their impact on
decision-making and organizational, behavior, supported by
examples
a SWOT analysis for a particular event to assess the criteria
essential for the successful planning of events
Conclusion
References

INTRODUCTION
Global event signifies physical phenomenal that take
place for short time period in order to reach at global
level. This kind of event depends upon the investment
made by public that imposes direct impact on
population by improving positive atmosphere. In
currents time, it has been analyzed that global event is
segmented on the basis of revenue source, age group
and many more. In addition to this, there are different
sub sections of this kind of industry which include
exhibition, sports, and seminars and so on.

THE FAVORABLE AND ADVERSE INFLUENCE ON EXTERNAL ENVIRONMENT ON
GLOBAL EVENTS SECTOR AND IMPACT ON DECISION MAKING
 Macro environment signifies external
environmental factor which include political,
legal, economical, environment and so on that
increases direct impact on function or activity of
business organization. Global event signifies the
situations or condition which occur in future
period of time that imposes direct impact on sales
or revenue of organization at marketplace.