Positive and Negative Impacts of the Macro Environment on the Global Events Industry

This presentation discusses the positive and negative impacts of the macro environment on the global events industry and how they affect decision-making and organizational behavior. It also includes a SWOT analysis for successful event planning.

Global Events

TABLE OF CONTENT
Introduction
Explain the positive and negative impacts the macro
environment on the global events industry and their impact on
decision-making and organizational, behavior, supported by
examples
a SWOT analysis for a particular event to assess the criteria
essential for the successful planning of events
Conclusion
References

INTRODUCTION
Global event signifies physical phenomenal that take
place for short time period in order to reach at global
level. This kind of event depends upon the investment
made by public that imposes direct impact on
population by improving positive atmosphere. In
currents time, it has been analyzed that global event is
segmented on the basis of revenue source, age group
and many more. In addition to this, there are different
sub sections of this kind of industry which include
exhibition, sports, and seminars and so on.

THE FAVORABLE AND ADVERSE INFLUENCE ON EXTERNAL ENVIRONMENT ON
GLOBAL EVENTS SECTOR AND IMPACT ON DECISION MAKING
 Macro environment signifies external
environmental factor which include political,
legal, economical, environment and so on that
increases direct impact on function or activity of
business organization. Global event signifies the
situations or condition which occur in future
period of time that imposes direct impact on sales
or revenue of organization at marketplace.

CONTINUE
 Physical and environmental impact: It signifies the
resources, material, tools which is important to undertake
various activity of business organization. It is important to
assess important resources for meeting the demands or need of
organization in the market. The manager focuses on analyzing
the influences of environmental policies that is implemented
by government. These factors imposes both favorable or
adverse effect on global event. For example, while conducting
various events like sports, promotion and so on it is important
to follow different guidelines which is implemented by
government in order to protect environment.

CONTINUE
Political impact: Political situation of country
imposes direct impact on event sector in
different way by imposing taxes and guidelines
that are needed to be followed. It helps the
management team to conduct whole event in an
appropriate manner as political parties provide
donations, charities in order to promote them.

CONTINUE
Tourism and economic impact: Event aid assistance in
promotion of specific destination in an appropriate
manner. It is considered as an superior methods that help
in promoting tourism sector of country. In addition of
economic element like income, profit, economic
situation of country is also important for whole event in
this sector. The manager are needed to prepare a
particular project that help in increasing profit margin in
future period of time.

CONTINUE
 Legal Impact: Legal factor involves different laws like
employment law, regulations that is connected to safety
of subordinates which impose direct impact on global
event industry as they required to follow rules that is
implemented by government. This factor assists in
increasing performance of business organization in an
appropriate manner. There are various restriction which
is faced by the event manager due to considering these
kind of factor in performing different task in an
appropriate manner.

SWOT ANALYSIS
 SWOT analysis: It is considered as a framework
that assists organization for implementing tactics
and strategies for further increments. There are
different favorable and adverse impact of event
sector. In addition to this, it helps in grabbing
opportunities which is useful in future period of
time that is given below:

STRENGTHS
• Every industry are capable to conduct superior programs which is
profitable for them as they are capable to get appropriate returns from their
investments.
• The manager focuses on prospecting new clients for increasing
productivity of business organization.
• Every Industries capable to increase profit margin by monitoring and
controlling over cost by eliminating unnecessary activities or function.
• They are capable to achieve large number of user by appropriate
advertisement, sales promotion and many more.

WEAKNESSES
 There is a use expenditure incurred in organizing
an event which increases loss.
 Overhead costs like maintenance expenditure,
compliments that help in increasing cost of
industry.
 Due to lack of appropriate management, proper
execution in the industry can be considered as a
main weakness of event industry

OPPORTUNITIES
• The focus is on conducting different events like donation, Charity programs
to target various segments.
• They can focus on taking assistance from local government, authorities for
enhancement or increment in business.
• Their focus is on digital technology automation for increasing productivity
or efficiency of business organization.
• Event industry focus is on adopting various program for increasing profit
margin. The Other advantages to get new clients from macro environment
that increases various different stakeholder of organization

THREATS
• Economic recession is considered as the biggest threat for
event industry at Marketplace.
• Competition is other threat which decreases the profit
margin of company.
• Unfavorable weather condition, increase in labor rate is
considered as a threat for event Industry that imposes
negative impact on revenue of organization

CONCLUSION
 On the basis of above mentioned analysis, it has been
assess that global event signifies physical phenomenal that
take place for short time period in order to reach at global
level. This kind of event depends upon the investment
made by public that imposes direct impact on population by
improving positive atmosphere. In currents time, it has
been analyzed that global event is segmented on the basis
of revenue source, age group and many more. In addition to
this, there are different sub sections of this kind of industry
which include exhibition, sports, and seminars and so on.

REFERENCES
 Benier, K., 2016. Global terrorism events and ensuing hate incidents. The
Globalization of Hate: Internationalizing Hate Crime?, p.79.
 Cohen, Y., 2016. Media Events, Jewish Religious Holydays, and the Israeli
Press. In Global Perspectives on Media Events in Contemporary Society (pp.
122-131). IGI Global.
 Getz, D. and Page, S.J., 2016. Event studies: Theory, research and policy for
planned events. Routledge.
 Kabanov, P. and Jiang, C., 2020. Photic-zone euxinia and anoxic events in a
Middle-Late Devonian shelfal sea of Panthalassan continental margin, NW
Canada: Changing paradigm of Devonian ocean and sea level
fluctuations. Global and Planetary Change, p.103153.
 Makarychev, A. and Yatsyk, A. eds., 2016. Mega Events in Post-Soviet
Eurasia: Shifting Borderlines of Inclusion and Exclusion. Springer.

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