Positive and Negative Impacts of Macro Environment on Global Events Industry

Global events
PART B

Table of content
• Introduction
• Positive and negative impacts the macro environment on the global events industry
• Using specific examples, evaluate the macro environmental factors, their influence on global events
industry. Support this with an analysis of their influence on decision-making and organisational
behaviour
• Recommendation provided for the solutions and improvement for a particular event by making sure
that these will maximise the profit and minimize the adverse effects
• Explanation of SWOT analysis tool for assessing and examining of the particular event in order to
successful planning of the event
• Critical evaluation of the important criteria for the successful planning of the event
• Conclusion

Introduction
• The global events are the games which are
organised by the one country in order to
attract more number of people from all over
the world. Some of the global events are
Expos, World Cup, Olympic Games,
Cultural Festivals and many more.

Positive and negative impacts the macro
environment on the global events industry
• It is one of the essential and valuable function to identify different macro environment factors
and their impacts global events because it helps to mitigate the risk present in event.

Continue
• The brief discussion related to impact of these
factors on Comrades Marathon are given below:
• PESTLE Analysis
• Political Factors: The government of South Africa
is one of most reactive and concerned government
about sports activity which promotes the success of
any sports event.

Continue
• Economic Factors: The economy of South
Africa is one of the biggest and stable
economy of world which becomes positive
for success of events in market due to their
strong financial background.