Global Events: Factors, Management Strategies, and Impacts

Global events

Table of Contents
PART 1............................................................................................................................................4
Factors that have influenced and shaped in event industry and role that play in society............4
Value, impacts and legacy of range of global events together with environment in which they
operate..........................................................................................................................................5
Management strategies used within events industry to deliver responsible events across range
of actual global events.................................................................................................................6
Impact of global events on various levels of environment and strategies by industry in
supporting responsible event development..................................................................................7
Evaluation of strategies to support responsible event development now and within future........7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................8
PART 2............................................................................................................................................9
INTRODUCTION ..........................................................................................................................9
Positive and negative impacts of global events on macro environment......................................9
Influence on decision making and organizational behaviour....................................................10
Recommendations for improvement for ensuring minimize adverse impacts and maximization
of profits.....................................................................................................................................10
Swot analysis and examining essential successful planning of events......................................11
Criteria essential for successful planning of events and taking considerations that impact both
internal and external environment.............................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................12

PART 1
INTRODUCTION
Global event are event that are organised at large scale, have global reach, huge public
investment that provide entertainment and fun to maximum number of people living in the
society. Major event, hallmark, mega event and culture event are diversity of event in global
event industry based on structure, the way they are organised and being held in the society.
Moreover, there are range of factors that influence growth and development of global event at
both local and global level. Global event also has different impact, value and legacy with the
environment they operate and contribute in making people happy and satisfied. In addition to
this, different management strategies are used by event organiser to held event so that end
objective can be achieved. This report has highlighted crucial points related to diversity of global
event, factor that influence development of event. Furthermore, the value, impact and legacy of
event within and the way management strategies lead in supporting sustainable development of
range of event in the society.
Diversity of global event and types of event
Event industry is one of the major and widely expanded industry. It is diversified in terms
of size, form and content. This means these are the major aspect in which the global event
industry is diversified (Allen, 2021). In addition of this it is also diversified on the basis of the its
exploration ion terms of its various types of events ranging from business or the corporate to the
live concerts and sport events.
Types of events:
Local or the community event:
As per its name these events are related with and organized at the community level or
local level. As most of the communities may host the event in terms of festival events and
various others. These would play an important role towards the society in terms of generation of
new ideas and raising of coordination among the society member. They would also work for the
betterment of the society. These would raise the feeling of belongingness and pride among the
society.
Major event:
These events are organized at the major or the wider level. These event involves a series
of participation of media and visitors. These would include the performance of event at the

national level (Bowdin, and et.al., 2012). Along with impacting the society these events would
have a major impact towards the nation and the entire county in terms of raising of the funds and
the visitors.
Hallmark event:
These events are related with the ethos related with the town or the city where they are
organized. These event make their contribution in terms of raising of recognition and awareness
related with that place. These events would also play an important role in culture recognition.
Mega events:
These are those event that deals at extremely wide level. These events include the Olympic
games and other big events. As they involves the involvement of many nations so it would be
right to states that these event would lead to have a major impact towards the country in which
they are organized in terms of generation of revenue or the support towards the economy of the
country (Chamberlain and et.al., 2019).
Corporate event:
This is also a major type of event that are concerned with the corporates. These events are
generally organized in terms of formal get together. These can be organized at small to high
scale. This would not directly lead to have a contribution towards the society but these events
would lead to play an important role towards the introduction of change and the bringing of new
policies.
Cultural event:
These events are organized at the local as well as broader level. With the aspect of these
event the major focus is lied towards the culture. This would be right to said that these event
would lead to play an important role towards the society in terms of respecting the culture and
the raising the feeling of belongingness.
Sport events:
This is also a major form of event that are related with the sports. These events are
majorly focussed towards the aspect of raising of awareness among the participants regarding the
event (Sen and Rajagopal, 2020). These would play an important role in terms of making
awareness and encouragement for people towards the sport activities.