Global Events: Factors, Management Strategies, and Impacts

This report discusses the diversity of global events, factors that influence the development of the event industry, management strategies used to deliver responsible events, and the impact of global events on the environment. It also highlights the value, impacts, and legacy of global events and their role in society. The report includes a detailed analysis of different types of events, such as local or community events, major events, hallmark events, mega events, corporate events, cultural events, and sport events. It also evaluates the key factors that influence the development, structure, and organization of the event industry and the role of different events in society. The report provides insights into the economic impact, increase in revenue, and community perceptions of global events. It also discusses the management strategies used within the events industry to deliver responsible events across a range of actual global events.

Global events

Table of Contents
PART 1............................................................................................................................................4
Factors that have influenced and shaped in event industry and role that play in society............4
Value, impacts and legacy of range of global events together with environment in which they
operate..........................................................................................................................................5
Management strategies used within events industry to deliver responsible events across range
of actual global events.................................................................................................................6
Impact of global events on various levels of environment and strategies by industry in
supporting responsible event development..................................................................................7
Evaluation of strategies to support responsible event development now and within future........7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................8
PART 2............................................................................................................................................9
INTRODUCTION ..........................................................................................................................9
Positive and negative impacts of global events on macro environment......................................9
Influence on decision making and organizational behaviour....................................................10
Recommendations for improvement for ensuring minimize adverse impacts and maximization
of profits.....................................................................................................................................10
Swot analysis and examining essential successful planning of events......................................11
Criteria essential for successful planning of events and taking considerations that impact both
internal and external environment.............................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................12

PART 1
INTRODUCTION
Global event are event that are organised at large scale, have global reach, huge public
investment that provide entertainment and fun to maximum number of people living in the
society. Major event, hallmark, mega event and culture event are diversity of event in global
event industry based on structure, the way they are organised and being held in the society.
Moreover, there are range of factors that influence growth and development of global event at
both local and global level. Global event also has different impact, value and legacy with the
environment they operate and contribute in making people happy and satisfied. In addition to
this, different management strategies are used by event organiser to held event so that end
objective can be achieved. This report has highlighted crucial points related to diversity of global
event, factor that influence development of event. Furthermore, the value, impact and legacy of
event within and the way management strategies lead in supporting sustainable development of
range of event in the society.
Diversity of global event and types of event
Event industry is one of the major and widely expanded industry. It is diversified in terms
of size, form and content. This means these are the major aspect in which the global event
industry is diversified (Allen, 2021). In addition of this it is also diversified on the basis of the its
exploration ion terms of its various types of events ranging from business or the corporate to the
live concerts and sport events.
Types of events:
Local or the community event:
As per its name these events are related with and organized at the community level or
local level. As most of the communities may host the event in terms of festival events and
various others. These would play an important role towards the society in terms of generation of
new ideas and raising of coordination among the society member. They would also work for the
betterment of the society. These would raise the feeling of belongingness and pride among the
society.
Major event:
These events are organized at the major or the wider level. These event involves a series
of participation of media and visitors. These would include the performance of event at the

national level (Bowdin, and et.al., 2012). Along with impacting the society these events would
have a major impact towards the nation and the entire county in terms of raising of the funds and
the visitors.
Hallmark event:
These events are related with the ethos related with the town or the city where they are
organized. These event make their contribution in terms of raising of recognition and awareness
related with that place. These events would also play an important role in culture recognition.
Mega events:
These are those event that deals at extremely wide level. These events include the Olympic
games and other big events. As they involves the involvement of many nations so it would be
right to states that these event would lead to have a major impact towards the country in which
they are organized in terms of generation of revenue or the support towards the economy of the
country (Chamberlain and et.al., 2019).
Corporate event:
This is also a major type of event that are concerned with the corporates. These events are
generally organized in terms of formal get together. These can be organized at small to high
scale. This would not directly lead to have a contribution towards the society but these events
would lead to play an important role towards the introduction of change and the bringing of new
policies.
Cultural event:
These events are organized at the local as well as broader level. With the aspect of these
event the major focus is lied towards the culture. This would be right to said that these event
would lead to play an important role towards the society in terms of respecting the culture and
the raising the feeling of belongingness.
Sport events:
This is also a major form of event that are related with the sports. These events are
majorly focussed towards the aspect of raising of awareness among the participants regarding the
event (Sen and Rajagopal, 2020). These would play an important role in terms of making
awareness and encouragement for people towards the sport activities.

Factors lead for the development of event industry
In recent scenario, there are various type of global event held in the society by enterprise in
order to provide fun and entertainment to the audience through coming and enjoying the event.
Growth and emergence of event industry, value or impact of event on global event and demand
of different type of event in society are various factor that influence development, structure and
organisation of event industry in external environment. Such as:
1. High demand and raised awareness: With the aspect of enabling high demand and
awareness among the people regarding the events including the sport or the other event
would lead to play an important role in the development of the event industry. This is
because with the demand of the people the organization of the event has raised
substantially that would lead to the growth of the event industry (Nissenbaum and
Shifman, 2020). Likewise, most of the younger generation wants to enjoy the global
event in order to have fun and entertainment so increasing demand has lead in
development of event industry to maximum extend.
2. Economic support: This is also a major factor that led to the development and growth of
the event industry. This is because with the organization of the nation-wide event the
government would gain in terms of earning of revenue. This would lead to raise the GDP
of the country in which such big events are organized. Therefore, rise in living standard
of people, better infrastructure and facilities has led in promoting global events.
3. Employment generation: The growth and development of the event industry is also
related with the employment generation. This is because with the organization of the
event many people would get the employment because of the involvement of large
number of personnel (Hart, 2019). This would lead to raise the interest of the people and
the society in terms of getting of employment along with development of the event
industry.
4. Government support: With the raising of awareness and interest among the people
regarding the event and their true participation would lead to play an important role in the
growth and the development of the event industry. This would also lead to easy operation
of the event. For examples: Government are spending huge amount of capital in order to
renovate the stadium, make transportation facilities better in order to induce more and

more number of tourist to come and attend the global event for having fun. This has
helped in improving the infrastructure and making life of local people much more easier.
5. Growth and emergence of event industry: With high growth and emergence of event
industry in current scenario, there are many companies, government of countries that are
taking steps to organise the event and attract large number of audiences so that economy
can grow (Linville and et.al., 2019). Therefore, growth in event industry has promoted its
development and structure.
Evaluations of key factor that influence development, structure, organisation of event industry
and role of different event in society
From the above analysis it can be stated that the development of event industry is
depended upon various factor that may include Demand of different type of event in society, it
is the factor that influence development of global event is demand or motivation of people to
enjoy event through spending their leisure time to visit the same. Therefore, with increase in
demand companies have organised event to take best advantages of available opportunities.
Value and contribution of event on global economy, it is factor that has contribute in
development, structure and organisation of event is value and contribution of global event on
economy. Such as there are various global event that contribute in add value to GDP of country,
generation of employment opportunities and sources of revenue for people (Kou and et.al.,
2019). Along with it government support also contribute in organising several event in host
country for fun and entertainment of people. Therefore, there range of factor that influence
development, structure as well as organisation of event in society.
In addition to this it can be stated that the event plays crucial role in society through
providing opportunity to local individuals to offer services to tourist that are coming to enjoy the
event an earn high income. It lead in development of necessary facilities, better transportation
facilities and awareness of host country across worldwide. Furthermore, the most important role
that range of event played is providing employment to million of people residing in host country
through offering them numerous tasks to do in order to serve the tourist and make them happy
and satisfied. Therefore, government, communities need to take steps to promote global event in
order to attract maximum number of people in the event.

Factors that have influenced and shaped in event industry and role that play in society
There are various factors that have influenced and shaped event industry and role that
play in society where this further plays crucial importance to develop competencies strategically.
Safety and security, global expansion and opportunities for events further form some key factors
that influences role that of event industry and role it plays in society specifically on extended
parameters. It also plays keen role in society, as employment rate is further extended on wider
domains and also creative efficacy is maintained for extended time period for extended global
commercialization. Range of resource available, usage of digital business platforms and
extended consumers' engagement further are some crucial factors that influences and shapes
event industry management (Pioquinto and et.al, 2019). Event industry is shaped and practically
worked on by analysing role of society to bring on new strategic rise successfully, which further
forms competent scope for higher profits. Events also plays essential role in society, by bringing
sustainable change in demand and further catering to potential utilisation of optimum resources
for strengthening vital business goals within longer time run.
Value, impacts and legacy of range of global events together with environment in which they
operate
The value, impacts and legacy of global events have strong correlation with environment
in which they operate as there is wide synchronized rise on extended employment aspects among
people. Global events create value and impact by legacy by touching social, cultural, economic,
environment or political aspects among environment which further plays crucial role among
operative environment. It can be also analysed that global events within external environment,
are impact fully bringing high range of commercialization and high potential working expertise
dynamically for delivering proper creative legacy of change. Economic impact: The global events create significant rise on value, impacts and legacy
frameworks within global events which further has been found to be highly significant
with extended operative rise in investments. Legacy of global events within business
environment can be seen as crucial aspect, for strengthening vital efficacy dynamically
and delivering potent outputs (Pereira and et.al, 2019). Increase in revenue within economy and legacy in global commercialization: The
global events further determine optimum economic impacts and legacy within global
commercialization. It further also develops vision for untapped benchmarks reach and

increase in emplacement among people which forms primitive innovation rise, and also
enables people to be creative within industry paradigms.
 Community perceptions: The global events have also impact on community perceptions,
where it plays significant role for connecting people competently and leveraging
productive rise on untapped paradigms. Legacy of events on operation can be also
analysed that it creates positive and negative impact also, where community are further
evolved rapidly on extended paradigms. Value, impact and legacy of global events
further plays keen role for determining new working rise variedly on competent
parameters within business resources diversely.
The varied value, impact and legacy of global events further enhances productive pace to
be delivered for extended practical work reach for extensive working functional reach among
customers. This further keenly also plays crucial role for developing value, legacy and positive
impact within environment where global events operationally plays crucial role (Orefice, 2018). .
Management strategies used within events industry to deliver responsible events across range of
actual global events
There are various management strategies, which are used on within events industry for
delivering responsible events across range of global events. Economic investment, community
perceptions and role of government further are some of the most specific aspects which needs to
be delivered for responsible events across range of actual global events (Raj, Walters and Rashid,
2017). The varied new investment strategies, and further potential utilization of resources
enhances successful. Economic investment: The economic investment, further enhances management
strategies implementation within successful events' industry functions where responsible
events are delivered across range of actual global events. It can be significantly analysed
that economic consistency, usage of new scale advanced expertise further operatively
advances events successful timely completion. Community perceptions: The events, surveys of host community perceptions in global
mega events are identified to be highly essential when managing event flow within
industry, which develops strong community development innovatively. Number of
researches in recent aspect delivers information that generic survey instrument,

accurately assures and reliable measures which further enhances ability of events to
deliver optimum rise.
 Role of government: The strong growth of events industry is part of general economic
impact, where trends of industrial product base are connected to deliver service based
economy parameters for strengthened vision operatively. It can be also analysed that
government aims to bring the best management strategies for effective deployment of
resources in sustainable format, which enhances competent scope successfully.
Impact of global events on various levels of environment and strategies by industry in supporting
responsible event development
The impact of global events on various levels of environmental and strategies by industry
in supporting responsible event development is wide and largely crucial, for adopting towards
new keen paradigms dynamically. There is positive as well as negative impact of global events
on various levels of environment, where strategies have to be frames strategically for responsible
event development. Global mega events, have significant impact on various levels within
environment where it supports responsible event development by stakeholders' commitment
further on extended paradigms (Mankaa and et.al, 2018). Physical and environmental impact: Global events have specific impact on physical and
environment impact, as events further bring on productive engagement of varied
resources strategically. Commercial growth is further enhanced and ecological balance is
maintained, for further connecting on new working engagement parameters dynamically
on extended working scope rapidly. Political impact: The global events have specific impact on political parameters as varied
scale resources are scaled up in usage within political stability goals which further plays
keen role to gain potential coverage dynamically. It also assists to support responsible
event development diversely, and further generate optimum working vision for successful
collaboration imperatively on extended horizons (Bauerand et.al , 2019).
 Tourism and economic impact: The events in global aspects, have significant impact on
tourism and economic impact where sponsorship, merchandize and ticket sales which
exceeds marketing of events successfully. The tourism and economic impact widely plays
strong role, where perspectives regarding revenue increase enables to deliver best outputs
fundamentally on wider platforms.

Evaluation of strategies to support responsible event development now and within future
The events' development, further have been analysed to be dynamically growing with
huge changes, where present and future scope holds huge potentialities to be analysed on
variedly. Presently responsible event development is taking route towards digital pathways, and
connecting towards functional working rise for leveraged growth for untapped new deliverables.
Sustainable event development, and strategies of using ecological resources plays keen role for
developing innovation within future for connecting towards untapped new goals. The present
event development, is also scaled up for strengthening working reach for connecting towards
future scope strategically and deliver the best expertise. Global mega events are also evolving
towards new keen business domains, by developing potential growth strategically and advancing
corporate rise on extended paradigms fundamentally towards completion of competent targets.
Responsible event completion, further also evolves focus on extended business domains, where
sustainability factor and potential utilization of the best products enhances working rise
dynamically on expertise criteria which further pools innovation (Aschieri, 2021). ,
CONCLUSION
From the above analysed aspects within report, it can be concluded that global mega
events plays stronger role for strengthening working reach with larger scale functional utilization
of the best resources. The report has concluded corporate event, hallmark event and cultural
event, sport event are some main events included within mega events. Study also concluded
economic development, usage of best innovative resources and potential rise on employment are
some of the most critical factors influenced by development in events industry both at local and
global levels. Research further concluded mega events contribute successfully to society, by
bringing increase in employment and delivering best working targets for advancing innovation in
business goals. Study also collaborated potential utilization of best values, where legacy and
impact of global events have been successfully evolving towards untapped goals within event
industry (Walters and Jepson, 2019). The impact of global events has been found to be
strategically varied, where sustainability has been found to be one of the keen parameter which
needs to be practically evolved for strengthened vision in events.

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