Diversity, Structure, and Impact of Global Events Industry

This report explores the diversity, structure, and impact of the global events industry. It discusses the value and legacy of events like Wimbledon and Olympics, as well as their role in society. The report also examines the key factors that have shaped the industry, including technological development and increased interest in sports.

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Global Events Unit 30

Table of Content
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Diversity of global events industry..................................................................................................3
Structure and organization...........................................................................................................3
Role in society..............................................................................................................................3
Key factors which changed the event industry............................................................................3
PART B............................................................................................................................................3
Value, impact and legacy of global events industry........................................................................3
Management strategies.................................................................................................................3
Impact of global events on different levels of environment........................................................3
PART C............................................................................................................................................3
Macro and Micro environment effects on global events.................................................................3
Pestle anlaysis..............................................................................................................................3
SWOT anlysis..............................................................................................................................3
Recommendations........................................................................................................................3
CONCLUSION................................................................................................................................3
REfEENCES....................................................................................................................................4

INTRODUCTION
Global events industry is highly competitive world where people from all diverse
communities and sectors come in to celebrate their uniqueness and harness the long term
legacy created by goodwill among people. Wimbledon championships of London and
Olympics are the most prestigious sport events hosted in world which celebrates the great
message of cultural diversity, ethnicity of sports and how the world connects with each other
through global events. Large stadiums and world class facilities make these grand global
events a huge success and the promotions through social media and internet services enable
large scale people all over globe to enjoy matches and tournaments of their favourite sport
events. This report explains the diversity of global events, structure and the large level
organising by various federations for bringing event into successful completion. This file
also elaborately explains its impact and role in society with the value, impact and legacy
global events creates in society and all over world extensively. Management strategies
behind the operations for successful implementation and promotions through various global
platforms. It also explains various global events impact on physical environment in which
they operate to support responsible event development along with explanation of external
and internal factors which affect their functioning efficiency and build competitive growth.
This report analyses the various recommendations for hosting successful global events and
promotional events which can enable large scale people to get live updates and other details.
PART A
Diversity of global events industry
The diversity of global events industry can be analysed on various parameters by which
they affect people on world level and the diversity it contributes the economy on various levels.
The global events happening around the world has given people opportunities to showcase their
talents and skills on various paradigms which showcase how it has enhanced diversity and
cultural ethicalness among people (Lake,2019).Global events has been largely successful in
cresting employment opportunities for people around the globe and build global networks which
can be used to large access through digital media usage. The world events such as Wimbledon
and Olympics are iconic global events held every year, large emphasis is built on cultural
prosperity and sports ethicalness among people. Wimbledon is the oldest Tennis tournament
started in 1877, with headquarters in UK and is considered as one of the most reputed global

events where large number of tennis players participates globally. Olympics is one of the most
leading international sporting events in world featuring massive scale involvement of
sportspersons and athletes participating from all over globe. Organizing global events needs
proper structural planning where management focuses on building cultural diversity, serve
people who come in stadiums high quality performance where the comfort and safety are given
high importance.
Type of events Social events: The events conducted by people based on their preferences and social
strata to which they belong for connecting with each other in city or country. Cultural events: The events where cultural ethicness and connectivity in cultural
factors of people are witnessed by people in world Sporting events: The events where players, athletes and sport persons participate for
performing and competing with each other on various sport events . Music festivals: The events and concerts of musical fest where singers from around the
world participate for entertainment of people and connecting people with each other on
various technological parameters.
By size Local events: The events which are taken place in local areas of city or country in
small sections of people Mega events: The events which are taken place at mega level, where infrastructure and
investment on various factors is large. Major events: The events which are majorly conducted for informing people around
world with important information’s, political events and other discussions which are
important for high level success, Hallmark events: Tourist events such as major fairs, expositions, cultural and sporting
events on international platforms to connect with each other and bring high social
connectivity within them
Structure and organization
 Wimbledon is one of the most prominent global event where tennis championships are
held, it has built strong goodwill among viewers all over the world and people look

forward to every year Wimbledon events. The organization behind such grand global
event posses strong planning of safety standards of all people who come in stadiums for
seeing the matches. Tennis players from all over the world come in together at
Wimbledon event to celebrate cultural ethicalness and sportsmanship. Management in the
global event has to focus on proper medical facilities in all stadiums, large open areas for
people to have high quality comfortable experience while they come for seeing matches.
Management organization in Wimbledon global event lays high focus on promotional
services through digital media and on social media sites where it is able to reach large
audience instantly. The management teams highly promote Wimbledon events on various
sites where people can see the important details of matches and the tickets for entry.
Structure of stadiums is extremely wide which has the capacity to hold massive audience
from all over the world (Marthews,Blyth and Veldkam, 2019)
 Olympics is an international iconic sports event where leading international sports events
featuring summer and winter spots events are held, it has long legacy of history globally.
Last summer Olympics were held in2016,Rio DE Janeiro, Brazil with many preliminary
sports events where thousands of athletes from around the world had participated. It helds
in every four years and the host country is selected by the process of bidding where the
country whose proposal and the infrastructure is proper to host massive event of
Olympics is chosen. The international sport event has large number of competitions and
championships where the ethnicity of sportsmanship from various continents and
countries are celebrated. Management of Olympics involves enormous planning structure
of all stadiums, playgrounds, safety measures and the medical facilities for athletes,
coaches and trainers. There is large scale promotion globally of Olympics on social
media, websites and advertisements through digital media services which enable large
scale people to get direct information about tickets, sport events updates and further
available facilities (Sherman,2019).
Role in society
Global events has large role to play in society it enables people to come together under
one map of sportsmanship, ethical culture belonging and massive diversity in form of
championships and sports events. People around the world get to see their favourites
sportspersons together in matches live and through digital media services where Olympics

matches are telecast. The broadcasting and technology has enabled people to connect together in
cultural diversity with full efficiency and high development of economy resulting in strong
optimistic growth of world. The host country has strong role to play in successfully completion,
Of Olympics events where the infrastructure development, revenue growth along GDP, high
sportsmanship development among public with elevated global image benefits the host country.
The urban development is supported with huge injection of capital and local economies are
highly developed with healthcare awareness and wellness generated by investment in creating
long term legacy. The huge investment in accommodation, workforce and technology along with
hospitality factors are the most important criteria which enables massive successful event hosting
of Olympics (Grix,Brannagan and Lee,2019).
Medical services are structured with full efficiency to enable people large comfort and high
quality services which are operated by strong technicals, specialists and experienced doctors.
Physical healthcare of athletes and all coaches are highly measured with strong facilities and
medical treatments are provided with full flexibility in all stadiums. Global events have large
role to play in society as it creates cultural awareness among people, diversity and ethnicity to
connect with each other, fresh revenue growth in GDP and creates awareness among people to
take up sports activities. The economies of games, global events such as Wimbledon, Olympics
contributes massively to connect people globally on cultural platform and experience increased
sustainable development in all sectors (Perić,Bošković, and Radošević,2019).
Key factors which changed the event industry
The key factors that have shaped growth Global events' industry are the increased
competitive growth among different companies and events which play vital role in society by
reaching the set benchmarks with high efficiency standards. Technological development in all
fields with media platforms have enriched the growth factors of global events where people
come together to experience cultural diversity, connective belonging on various platforms and
parameters.
Technology Development- The high growth of internet facilities and digital media spread all
over the world has affected the growth of events industry largely as it has enabled the platforms
of promotions for reaching massive people globally. Infrastructure efficiency has been greatly
supported by technological factors which have enabled construction of large scale stadiums for
capacity of thousands. Operational contribution thorough technology implementation has helped

global events' industry organizations (Haynes,2019). Olympics and Wimbledon are iconic global
sports events which has created strong legacy from past and with current scenario of technology
advancement the performance delivery has massively enhanced upto people expectations
worldwide.
Strong hospitality for tourists- Integrated world-class facilities for people and members in
stadiums of global events has highly developed the shape of global events industry. The strong
hospitality factors have highly increased tourism in host countries where the culture of integrated
civil society has grown immensely to new-fold levels. Increased tourism helps management to
reach the estimated project cost revenue from games and world sports. Medical facilities,
restaurants and gyms establishment has built the spirit of peace and co-operation to come people
together at global events and celebrate sportsmanship on world platforms. Cultural diversity
factors has impacted positively the growth of grand events such as Olympics and Wimbledon
where people come together to reach new horizons of sports and get inspired by World class
athletes. There is high quality of facilities for all athletes, coaches and trainers in hospitality
operations, which are constructively planned and structured to bring large scale enhancement in
their comfort while they come in together at global events (Jones,2020).
Inclined growth towards sports- There has been high growth in people inclination towards
taking up sports and understanding the vitality of cultural diversity when different nations come
together on world platforms. The various benefits on physical health is also key factor which has
highly brought people closer to take up sports as major activity in life. Wimbledon, Olympics
are legendary global events whose legacy and impact on people worldwide is massive in point of
inspiring youngsters and children. Broadcasting through digital media services on Internet has
enabled large scale people to come closer though sportsmanship and high ethnic diversity as
athlete from all over globe come in together.
PART B
Value, impact and legacy of global events industry
The impact of global events such as Wimbledon, Olympics can be measured by the ripple
effect it creates on economies all over the world with high scale development in infrastructure
and urban development which enables successful implementation of sport events. There is
increased investment in local economies, enhanced education among people who are able to

generate optimistic outlook on life. The value of championships held by Wimbledon can be
understood on parameters which enlighten youngsters and children to take inspiration from
athletes and sportsperson to take up sport as career in lives. This is increased GDP trade due to
high hospitality factors for all tourists who come in to enjoy the Wimbledon events. Optimistic
and new purposeful growth in revenue has massively enabled the local business to increase with
full efficiency to gain profits in growth of revenue (Butcher,2019).Urban development and
venues in other cities has built large scale progress for host counties which can be strongly used
for future projects.
Value of Olympics and Wimbledon events can be understood on various factors due to
which global economies are benefited, high revenue growth with increased flow of Pound in
form of tourists coming in. Tournaments create awareness among people related to healthcare by
sports and importance of connecting with sports activities is strongly developed. Immigration
and tourism bring in fresher revenue among country economy which helps in sustainable
development, transportation and building global excellence by providing world-class services.
The local employment of people in all sectors is manifold increased by global sport events
hosting, the revenue generated by tickets sale, sponsors and merchandize helps people to live
enhanced lifestyles. The community pride of whole country is increased with games organization
and venue infrastructure built up in host country of Olympic games. The operational contribution
of human resources increase massive employment in people of country working in all sectors
such as, hospitality, tourism, medical and infrastructure.
Legacy of global events such as Wimbledon can be understood by the factors which have
constructed long history in successfully hosting tennis championships in world. It is one of the
most prestigious sports event globally where tournaments of Tennis sportsperson are held in
large stadiums, with capacity of thousand audience. Wimbledon's stadiums all over continents
are efficient and eminent with world-class facilities, hosting many matches and tournaments of
tennis every year. Wuhan stadium has capacity of 15000 people; London- 140000 and New York
are most famous stadiums in hosting Wimbledon matches. Roger Federor is the biggest athlete
won maximum number of Wimbledon matches in history of sport and has inspired millions of
people worldwide to take up Tennis (Lauermann, J., 2019).Olympics stadium and playgrounds
are constructed with strong planning of all facilities structure, medical centres for athletes and
coaches who have strong role in maintaining the health standards of spot people who come in for

matches. The tourists who come in stadiums for seeing live matches and games are provided
with strong safety measures and projected revenue is finalized on the aspects with which tourists
and local people come in stadiums. The legacy connected with Olympics spread message of
connected ethical spirit, diversity among people, peace and co-operation through sports.
Management strategies
Global events are held with constructional planning of management strategies where
operational efficiency along with strategically plotting down the plans to highlight the key areas
which needs to be built. Infrastructure development planning is one of the most crucial step for
building large volume stadiums for holding thousands of people coming in for seeing matches.
Medical facilities and health camps are organized for safety of people, athletes and all coaches
who participate in matches and tournaments. Technology and machinery equipments have high
role to play in successful hosting of global sport events as it needs large scale promotion through
digital media services and social media platforms. International Olympic committee is the
federation which regulates the management and structurally plots down map for successful
hosting of games (Borgerson,Schroeder and Wu,2019).The major points which are considered
important for Rio De Janeiro Olympics were as follows:
 Large stadiums with capacity of thousands people were constructed where the safety
standards of public are strongly valued, there are high technically equipped CCTV
cameras over which facilitate strong safety for public. Large cafes and restaurants enable
people to enjoy their stay at stadiums while tournaments and the management laid high
focus in providing high standards of comfort and relish the cultural diversity.
 The management focused on maintaining health standards of people, by providing strong
medical centres for check-ups of athletes, trainers and all tourists who come in for seeing
live matches. Rio- De Janeiro Olympic stadiums where decked up with specialists and all
advanced technology standards for enabling high comfort for people.
 There were high promotional activities conducted all over world with digital media usage
and social media platforms to reach large scale people instantly and cover high growth of
continents and countries audience. YouTube live was huge platform through digital

services, which helped people on world level to share their views and insights of matches
and tournaments held in stadiums (Walsh, K., Bhagavatheeswaran and Roma,2019).
Wimbledon's championships are held with strong management planning and strategies
which enable people comfortable experience while they come in stadiums to enjoy live matches.
The management teams highly focus in building strong parameters of growth for reaching the
legacy benchmarks created in history. Players are provided with strong safety standards, medical
facilities and training sessions to practise before matches, The various factors taken in mind
while conducting Wimbledon matches are as follows :
 Safety measures of audience is large concern as the stadiums are in wide number spread
where thousands of people come in for seeing their favourite players and live matches.
There is strong strategical planning conducted behind implementation off safety measures
in stadiums which are coordinated with technology and machinery equipments.
 Large scale promotion through digital media services and internet is strong parameter
where the management strategies focus on for building large revenues from ticket sales.
Sponsor and sports media partners are built into partnerships with the management teams
to reach global audience in an instant.
 The stadiums are maintained with proper cleanliness and hygienic factors to maintain
high standards of quality experience for all people who come in for seeing matches.
Washrooms are maintained with strong cleanliness factors for convinces of people who
come in stadiums under one roof. The restaurants and all food corners are structurally
planned with the facilities for high quality satisfaction to all people and mainatence acre
people are technically trained to maintain high hygiene factors (Koshesh and
Jafari,2019).
Impact of global events on different levels of environment
Global events such as Wimbledon and Olympics are iconic prestigious sport events in
world whose legacy and history has been established due to the several impacts it has contributed
to society and audience of continents worldwide. The impacts can be analysed on external
environment by following factors which has contributed countries growth and people to reach
large scale development are as follows: Physical environment: The physical environment has been largely positively impacted
due to the growth of global events' industry as the infrastructure development, urban

atmosphere and high operational efficiency built up in conducting global events has given
large platforms to people. The hosting country of Olympics gains triple effect in economy
rise due to the full flexibility revenue generation, GDP trade and increased functionality
in monetary growth. The development plan built for urban development in the physical
environment for building up wide stadiums and other playgrounds can be used later for
establishing sports avenues for people. There is huge injection in local economy through
increased employment and elevated global image which structures the country image on
world level. Inspiration for youngsters: Wimbledon and Olympics are the global sport events who
have inspired millions of people worldwide to take up sports as their career choices. The
positive impact of their legacy can be analysed on various elements which motive new
generations and children to build their interests in sports and diversify their energies
through energetically contributing towards being a part of legacy. The sportsmanship of
athletes and other cultural factors connectively motivate people to get inspiration and
gain technical skills learning from their favourite sports people Getz, Danzey-Bussell and
Shonk,2019). Social and cultural environment: The social environment has large cultural benefits as
the overall increased GDP trade, high global image and increased investments in country
makes the cultural environment highly ethnic to foster future growth. Cultural prosperity
by the large-scale diversity generated through sports and other championships inspire
millions of people in world to take up sports. Increased economies of scale through
global events hosting such as Olympics has large impact in fulling flexible revenue
growth and optimistic innovation. Hospitality factors are integrated with strong efficient
standards in global events to maintain the legacy and provide audience with comfortable
experience. More kids and youngsters are inclined towards sports, and he ethnicity of
sportsmanship is built among public. Immigration is increased extensively, and the
employment levels of workforce are immensely impacted. Tourism: There is high percentage increase in tourism factor due to Olympics and
Wimbledon global events as world wise audience have huge expectations from the
championships and matches. The tourism sector industry is largely increased due to the
high revenue generated by ticket sales and volume of people flying in from overseas to

see live matches. Efficient transportation facilities enable people to reach the destinations
quickly and the strong infrastructure development establishes high standards of growth in
revenue. Tickets sale profit and broadcasting through social media services enables to
reach large scale people quickly and also elevates the cultural ethnicity standards of
country.
Management strategies to support responsible event development:
The various management strategies responsible for successful event development in
global events such as Olympics and Wimbledon can be analysed as follows:
 Management highly focuses in building strong parameters of efficiency in hosting the
world events where safety measures and the capacity to hold large audience in stadiums
is of utmost importance. The legacy of Wimbledon and Olympics has created profound
impact on global audience who have developed strong liking towards championships and
tournaments.
 Management strategies are highly focused towards promotional activities through social
media platforms and advanced technology usage through digital media has enabled
global audience to get live updates of all matches and tournaments. Sponsors and
merchandise partners are one of the most integral platforms to enable large scale
promotion worldwide.
Impact of global events (Wimbeldon event)
First event Positive impacts Negative impacts
Physical and
environmental
Wimbeldon event has enlarged the
infrastructure development through
building large stadiums and
playgrounds where players and
athletes play tennis matches. There
has been huge positive impact on
physical environment, as
infrastructure has also impacted the
boost of living standards of people
around.
The negative impact can be
accessed from the fact that many
times organising such massive
event impact physical environment
in form of deforestation, cutting
down of trees and forests and
loosing environmental factors by
being less responsible towards
them.
Social & Wimbeldon global event impacts Wimbeldon has however created a

cultural socio and cultural events by
bringing large enlargement in
people living standards and
culturally motivating youngsters to
take up sports in their careers.
line of difference on rich and poor
strata of society as the tickets of
entry to stadiums are highly costly
which also affects people choices
and preferences in their personal
lives and cultural values.
Political and
tourism
Wimbeldon has boosted tourism in
London and also created positive
impact on the fact of political
scenario, as audience have
experienced high quality
experience when they visit
stadiums for tournaments.
Wimbeldon has however some
negative impact on tourism factor
also, which can be seen by the fact
that there is massive scale of people
coming in for matches which
disturbs the coordination factor for
management.
Economical Wimbeldon has positively
impacted economic scenarios by
bringing high scale employment
opportunities for local people and
enlarged their vision towards an
high scale upgraded society where
all people are working ethically
towards their responsibilities.
Wimbeldon negative impact can be
assessed by the fact that there is
high scale money investment being
spent on matches and stadiums,
which explains massive amount of
economy is wasted on these events.
Second event
(OLYMPICS)
Positive impacts Negative impacts
Physical and
environmental
Olympics has high positive
impact on physical
environment as the host
country experiences large
infrastructure development
as an overall factor which
improves people living
The other negative impact
on physical and natural
environment can be noticed
that many times deforestation
takes place for constructing
big stadiums and match
halls , by the host country for

scenario also in country. Olympics.
Social & cultural Olympics positive impact on
social and cultural scenario
can be seen by the fact that
people are motivated to take
up sports as their career, it
enriches their social vision as
they feel connected while
seeing matches.
Olympics negative impact
can be seen in social n ad
cultural scenario b y the fact
that many times it carets a
line of difference between
social standards and living
ethics of poor and rich
people who can afford
tickets.
Political and tourism Olympics positive impact on
tourism factor can be seen by
the fact that host country
experiences high tourism
from countries around world,
and political scenario also
bring stability factor.
Olympics negative impact
can be assessed by the fact
that many times there is high
scale of people coming over
in stadiums for matches,
which creates chaos and is
difficult for tourism and
hospitability management
departments.
Economical Olympics have huge positive
impact on economic
scenarios of host country as
there is high scale
employment among general
public, large jobs are created
and business is boosted by
various margins.
Olympics have negative
impact on people economic
situation by the fact that it
creates a line of difference
between rich and poor people
of society, as Olympics
tickets are costly and many
times people cant afford it.

RESPONSIBLE EVENT DEVELOPMENT
1. Corporate environmental model: The corporate environmental model explains various
factors of corporate rules and environmental factors which needs to be followed for
successful completion of event.
2. Balance Score Card: It refers to tools of semi- standard structured report on the various
track records of happenings in sport event which enables management and staff members
to keep record of activities and successful implementation of all programmes.
PART C
Macro and Micro environment effects on global evenvironment
First event (Wimbeldon) Positive Negative
Political Wimbeldon has
created stable political
situation around
London , which shows
it has high positive
impact on overall
working scenario
The tourists has been
coming reportedly less
from Europe in
Wimbledon event , due
to brexit decision
which is one of the
major negative impact.
Economical Wimbeldon has
created huge economic
boost scenario by
giving huge economic
opportunities to people
working under
stadiums and
There has been an
upscale difference for
people living in various
economic situations as
many people can’t
afford the expensive

organisation teams. tickets.
Social Wimbeldon has
enriched the social
living strata of people
by giving them
motivation to choose
sports and connect
with each other on
cultural platforms.
Wimbeldon negative
impact on social
standards can be
understood as people
are largely distraught
and divided by high
scale marginal value,
who cannot afford to
be in stadium and has
increased the gap.
Technological Wimbeldon has
boosted technological
impact as by internet
services and web
technology networks
people all over world
can see matches and
live tournaments.
Wimbeldon has
careted less negative
impact on technology
factor, but the high
preferences of audience
around world to view
matches on various
platforms has increased
the investment on
technology
implementation.
Environmental Wimbeldon has
created large positive
environment factors as
there is high focus on
keeping grounds and
Wimbeldon has
negative impacted on
natural factors of
environment by the
fact that many times

all areas clean and
sanitized, which gives
people living around
high ethical values of
living.
creating large volume
stadiums result into
deforestation factors.
Legal Wimbeldon positive
impact on legal
structure shows
management has
created strong legal
factors for successful
completion of event.
Wimbeldon negative
impact on legal factor
shows that many time
it becomes hard for
complete adherence to
legal factors as there is
high scale
involvement.
Second event (Olympics) Positive Negative
Political Olympics created
stable political scenario
in host country
The naegtive impact on
political factor is that
many times it becomes
complicated to adhere
to political factors.
Economical Olympics has
generated high scale
Olympics also creates
difference in marginal

employment in Rio de
Janerio, by giving high
scale employment
opportunities to local
business and people
value by difference
between people who
are rich and can afford
tickets and in people
who cant.
Social Olympics has given
inspiration to people
around the world to
take up sports.
Olympics has however
negatively impacted
social standards also by
hurtimg sentiments of
poor people as they are
largely distraught by
near stadium areas.
Technological Olympics boosts
technological
development in
country as people all
over world can see live
matches and
tournaments.
Olympics technological
expansion also impacts
negatively the capital
funds as management
has to spend vitally on
it.
Environmental It creates hygienic
living conditions for
people around the host
country and cities.
Deforestation and
environmental factors
are neglected when
constructing stadiums.
Legal It creates strong legal
ethical working
conditions
Large legal compliance
factors makes the
procedures complicated
for Olympic

management teams.
Pestle anlaysis
Macro environment has high impact on global success of world events such as
Wimbledon which is one of the most reputed sports events where tennis championships are held.
Players from all over the globe come in together to participate in Wimbledon which are mostly
held in London, United Kingdom (Walsh, K., Bhagavatheeswaran and Roma,2019).The
changing world scenario has impacted the success in performance delivery in the event on
various parameters which can be analysed through wide understanding of the macro-
environment factors:
Political factors: The political instability in United Kingdom economy has impacted the revenue
generated from Wimbledon matches as the percentage of visitors coming in from European
countries has significantly reduced. This macro factor has also affected goodwill of matches held
in host country as there is large unstable political scenario due to which regulations are changed
which have negatively disturbed the image on global platform.
Economic factors: The changing economic rates in country has vitally lowered the goodwill
among public as there is less disposable income which affects the sale of tickets and the number
of people who come in for seeing matches. Changing economic situations has heavily impacted
the interests among people to invest money in tournaments and sports, which brings the revenue
generation from Wimbledon matches extensively (Achinas,Horjus and Euverink,2019).
Social environment: The dynamic preferences of people to have wide sports championships and
matches have lowered the reputation of Wimbledon championships as it only focuses on Tennis
sports. There has been considerably reduction in people who come in stadiums for seeing live
matches and prefer to see online updates and videos, this factor has lowered the ticket sales
revenues by heavy margin. Social changes have strong impact on the vitality of Wimbledon
championships and the players' goodwill standards as the dynamic changes in macro
environment have rapidly reduced the scale of performance.

Technology factors: Changing technology factors used in different global sports events have
given tough competitiveness to other sports events happening in globe. The digital media
services through technology and wide spread platforms for people to see live matches and other
sports has affected the demand of Wimbledon among people and lowered the goodwill of sports
considerably. The upgraded technology used in marketing and promotional events has also
impacted the capital funds and revenue growth margins by large scale (Koshesh and Jafari,2019).
Legal factors: The legal considerations to be followed by Wimbeldon championships as per th
international sports federation are also part of macro environment which has impacted the
growth of championships goodwill. Players have to go through various tests and formalities to
take part in championships which has slowed the number of players who participate and it has
also impacted tourists coming in city for matches.
Environment factors: The variably changing environment factors of UK have impacted
Wimbledon championships as the matches are highly depended on environmental conditions.
Matches and championships are held in open stadiums due to which the time factor of handling
matches are disturbed, which impacts player’s efficiency to large extent. Global environment has
been going under large changes due to which there are sudden rains which reduces efficiency of
matches to large levels.
SWOT anlysis
Micro environment are the internal factors which determine the potentiality to reach long
term success in delivering high quality performance and are directly integrated with the internal
structure functioning. The organisations have to built their internal strengths and potentialities to
effectively beat competitive event industry and conduct strong performance goals delivery,
where the aim and motto of Wimbledon to spread cultural diversity in context of sportsmanship
is established (Büyüközkan and Ilıcak, 2019).
These factors enable detailed analysis of Wimbledon and how it has been able to reach global
audience:
STRENGTHS:
 Long history of goodwill and legacy
 High capital funds to invest in better quality management
 World spread sponsors and merchandise partners
 Large number of players from all over world

 Strong medical facilities at stadiums fir players, coaches and trainers
WEAKNESSES
 Lowered reputation among people due to limited sports
 Low tourists coming in UK due to Brexit effect
 Low economic development has significantly reduced the investments (Cui,Allan and
Lin,2019).
 Low shareholders interests in Wimbledon
OPPORTUNITIES
 High opportunity to include new sports and championships
 Large opportunity to promote through social media and digital media services
 Strong opportunity to maintain the goodwill and legacy history by integrating young
players
THREATS
 Low reputation in recent years due to decreased intrsets of people in Wimbledon matches
 Threat of competitive global events
 Low infrastructure facilities
 Changing environment conditions impact the timings of matches
 Decreased investment by sponsors and merchandize partners
The internal environment analysis helps us to understand that Wimbledon matches needs
to upgrade the use of innovative technology equipments and include new sports along with tennis
championships to maintain goodwill and legacy (David,Creek and David,2019).
Recommendations
Wimbeldon can enhance its strategical planning by integrating new technology to
promote the live matches facility and championships held at stadiums to reduce the adverse
impact and maximize profit margins extensively.
 Management must build strong infrastructure in stadiums where indoor matches facilities
will enable timely championships and the external environment impact can be reduced to
large levels. Stadiums must have innovative facilities and world-class facilities to
enhance the goodwill of Wimbledon championships, it will bring in more tourists to see
live matches from around the world and vitalize the revenue margins extensively.

 Wimbledon's authorities must aim to reach large scale promotions with social media
services and internet facilities which will enable large people to get connected together
and bring strong ethnicity and attract people towards championships. The championships
should be live telecast on social media platforms and YouTube which will highly
improve the reach among global audience (Koo, Mendes Filho and Buhalis, D2019).
 Wimbledon should bring in more young players in matches and championships to inspire
younger audience for taking up Tennis, and highly inspire people to watch Wimbledon.
The management must aim to integrate new members which are young and more inclined
towards sports, which will also generate sportsmanship and the cultural ethicalness.
Wimbledon matches must integrate high technology standards to uplift its goodwill
among public and deliver strong parameters of growth paradigms.
 Wimbledon must take initiatives to spread cultural diversity in stadiums and integrate
new games under one platform which will highly promote the sense of sportsmanship
along with persistence performance delivery. It can integrate diversification strategies
with various firms and enterprises to expand the scale of operations and enhance its reach
in new fields which will promote the motto of sportsmanship and cultural peace.
 There must be high standards of safety measures around stadiums to maintain strong
security standards and high quality arrangements, which will elevate the set goodwill
extensively to new levels. Wimbeldon can build partnerships with global brands around
countries to spread the message of cultural diversity in form of sport championships and
the message of being global ambassador in spreading the message of peace (Strauss-
Wieder and Blasgen,2019).
 Wimbeldon can build partnerships with charitable organisations to engage in CSR
activities, promote the message of health well-being and connectivity along the global
chains. The engagement of Wimbeldon on various platforms will enable it to deliver high
growth performance in various sectors of operational efficiency. It will encourage more
people to get connected with the motto of organisation and built global prosperity with
high engagement in creating value structures.

CONCLUSION
Global events' industry is an extremely wide platform where people from all cultures and
diverse backgrounds come in together under one ethnicity to promote the motto of global
belongoningness of all communities. This report concludes the detailed explanation on global
events industry where Olympics held at Rio De Janerio and Wimbledon Championships are the
most iconic prestigious sports events where athletes and players from around the world come in
to celebrate sportsmanship and ethnicity bringing out global audience under one roof. The report
concludes on point that diversity of global events is huge and is spread on various parameters
which need huge structural planning and organising by various committees. It also concludes
value, impact and legacy of all global events on world wide audience and communities, which
creates large scale employment opportunities, high revenue growth and injects the economic
growth extensively. It concludes the impact of global events on different levels of physical
environment and the cultural factors where large scale implications affect their functioning levels
and contribute in conducting responsible event management. Wide planning and management
related to promotional structures in globe and all over the countries from where sportsperson and
athletes participate.Management strategies of global events rae built through various parameters
for maintaining strong safety standards and medical facilities for all people who come in
together.
This report also concludes macro environment has large role in succefful establishment of
global events and management must consider it vital to focus their strategies in accordation to all
factors. Internal strengths, weaknesses, opportunities and threats are also key areas for
management to focus on for maintaining long term legacy for people on global platform. This
report concludes the various recommendations which can be implemented for strong
performance delivery and fuelling the progressive functions into the growth of global event. The
motto of global events to bring cultural diversity and connectivity of all communities under one
platform is efficiently conveyed by the championships and sports events conducted by global
events industry.

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