Diversity, Structure, and Impact of Global Events Industry

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Global Events Unit 30

Table of Content
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Diversity of global events industry..................................................................................................3
Structure and organization...........................................................................................................3
Role in society..............................................................................................................................3
Key factors which changed the event industry............................................................................3
PART B............................................................................................................................................3
Value, impact and legacy of global events industry........................................................................3
Management strategies.................................................................................................................3
Impact of global events on different levels of environment........................................................3
PART C............................................................................................................................................3
Macro and Micro environment effects on global events.................................................................3
Pestle anlaysis..............................................................................................................................3
SWOT anlysis..............................................................................................................................3
Recommendations........................................................................................................................3
CONCLUSION................................................................................................................................3
REfEENCES....................................................................................................................................4

INTRODUCTION
Global events industry is highly competitive world where people from all diverse
communities and sectors come in to celebrate their uniqueness and harness the long term
legacy created by goodwill among people. Wimbledon championships of London and
Olympics are the most prestigious sport events hosted in world which celebrates the great
message of cultural diversity, ethnicity of sports and how the world connects with each other
through global events. Large stadiums and world class facilities make these grand global
events a huge success and the promotions through social media and internet services enable
large scale people all over globe to enjoy matches and tournaments of their favourite sport
events. This report explains the diversity of global events, structure and the large level
organising by various federations for bringing event into successful completion. This file
also elaborately explains its impact and role in society with the value, impact and legacy
global events creates in society and all over world extensively. Management strategies
behind the operations for successful implementation and promotions through various global
platforms. It also explains various global events impact on physical environment in which
they operate to support responsible event development along with explanation of external
and internal factors which affect their functioning efficiency and build competitive growth.
This report analyses the various recommendations for hosting successful global events and
promotional events which can enable large scale people to get live updates and other details.
PART A
Diversity of global events industry
The diversity of global events industry can be analysed on various parameters by which
they affect people on world level and the diversity it contributes the economy on various levels.
The global events happening around the world has given people opportunities to showcase their
talents and skills on various paradigms which showcase how it has enhanced diversity and
cultural ethicalness among people (Lake,2019).Global events has been largely successful in
cresting employment opportunities for people around the globe and build global networks which
can be used to large access through digital media usage. The world events such as Wimbledon
and Olympics are iconic global events held every year, large emphasis is built on cultural
prosperity and sports ethicalness among people. Wimbledon is the oldest Tennis tournament
started in 1877, with headquarters in UK and is considered as one of the most reputed global

events where large number of tennis players participates globally. Olympics is one of the most
leading international sporting events in world featuring massive scale involvement of
sportspersons and athletes participating from all over globe. Organizing global events needs
proper structural planning where management focuses on building cultural diversity, serve
people who come in stadiums high quality performance where the comfort and safety are given
high importance.
Type of events Social events: The events conducted by people based on their preferences and social
strata to which they belong for connecting with each other in city or country. Cultural events: The events where cultural ethicness and connectivity in cultural
factors of people are witnessed by people in world Sporting events: The events where players, athletes and sport persons participate for
performing and competing with each other on various sport events . Music festivals: The events and concerts of musical fest where singers from around the
world participate for entertainment of people and connecting people with each other on
various technological parameters.
By size Local events: The events which are taken place in local areas of city or country in
small sections of people Mega events: The events which are taken place at mega level, where infrastructure and
investment on various factors is large. Major events: The events which are majorly conducted for informing people around
world with important information’s, political events and other discussions which are
important for high level success, Hallmark events: Tourist events such as major fairs, expositions, cultural and sporting
events on international platforms to connect with each other and bring high social
connectivity within them
Structure and organization
 Wimbledon is one of the most prominent global event where tennis championships are
held, it has built strong goodwill among viewers all over the world and people look

forward to every year Wimbledon events. The organization behind such grand global
event posses strong planning of safety standards of all people who come in stadiums for
seeing the matches. Tennis players from all over the world come in together at
Wimbledon event to celebrate cultural ethicalness and sportsmanship. Management in the
global event has to focus on proper medical facilities in all stadiums, large open areas for
people to have high quality comfortable experience while they come for seeing matches.
Management organization in Wimbledon global event lays high focus on promotional
services through digital media and on social media sites where it is able to reach large
audience instantly. The management teams highly promote Wimbledon events on various
sites where people can see the important details of matches and the tickets for entry.
Structure of stadiums is extremely wide which has the capacity to hold massive audience
from all over the world (Marthews,Blyth and Veldkam, 2019)
 Olympics is an international iconic sports event where leading international sports events
featuring summer and winter spots events are held, it has long legacy of history globally.
Last summer Olympics were held in2016,Rio DE Janeiro, Brazil with many preliminary
sports events where thousands of athletes from around the world had participated. It helds
in every four years and the host country is selected by the process of bidding where the
country whose proposal and the infrastructure is proper to host massive event of
Olympics is chosen. The international sport event has large number of competitions and
championships where the ethnicity of sportsmanship from various continents and
countries are celebrated. Management of Olympics involves enormous planning structure
of all stadiums, playgrounds, safety measures and the medical facilities for athletes,
coaches and trainers. There is large scale promotion globally of Olympics on social
media, websites and advertisements through digital media services which enable large
scale people to get direct information about tickets, sport events updates and further
available facilities (Sherman,2019).
Role in society
Global events has large role to play in society it enables people to come together under
one map of sportsmanship, ethical culture belonging and massive diversity in form of
championships and sports events. People around the world get to see their favourites
sportspersons together in matches live and through digital media services where Olympics