Global Events: Impact on Macro Environment and Event Industry

This presentation discusses the impact of global events on the macro environment and event industry. It explores the positive and negative effects of global events on political, economic, social, technological, legal, and environmental factors. The presentation also highlights the influence of digital and social technologies on the event industry and the global shift in economic and social power. Additionally, it covers a SWOT analysis of the Commonwealth Games (2018) and the criteria for successful event planning. References are provided for further reading.

Global Events

Cover Content
• Introduction
 Main Body
• Conclusion
• References

Introduction
• In present time, event can be defined as something, which takes place at a
particular place based on the requirements of an individual or group.
Basically, event can be considered as one of the crucial mechanism that aid in
building up the interactions among elements of a particular document and
some events related to the system and user's actions. Along with this, if it is
talked about global events, then these are said to be phenomenon that takes
place where number of countries stays involved in it.

Positive and negative impact of global events on macro
environment
• Global events in present time carries both ample number of impacts in both
positive and in negative sense over Macro environment and these are presented
underneath considering the PESTLE Model:
• Political Factor
• Economical Factor
• Social Factors
• Technological Factor
• Legal Factors
• Environmental Factor

Macro environmental factors and their influence on global event industry
• Impact of digital and social technologies: Advanced and social advances
are profoundly impacting large scale condition of occasion industry. As
digitization helps in giving availability of various nations through which
collaboration is expanding. This serves enormous buyer base to organizations
and upgrades remote direct speculation. Innovation now and again might be
utilized for controlling data.
• Global shift in economic and social power: Monetary and social power
has been moved in the hands of overall population through internet based life.
As every one of the audits are given by overall population and these have
more prominent capacity to impact open on the loose.

SWOT Analysis
• Strengths: Commonwealth Games (2018), where number of staff was highly
experienced, which has helped the whole event to become successful.
• Weakness: Media along with the investors of the event were not that
effective enough, which impacted upon overall marketing of Commonwealth
Games (2018).

Cont…
• Opportunities:
• Strong economic condition of Australia can be considered as one of the
crucial opportunity for Commonwealth Games, to generate high revenue.
• Threats:
• Change among legal issues can be considered as some of the crucial impact,
that may be considered as something, which can is somewhere somehow a
threat to business Commonwealth Games (2018).

Criteria for successful planning event
• In present context, certain criteria for London's ExCel Exhibition Centre are
as follows-
• Internal factors: It will be required by the event business organisation to
analyse strengths, weaknesses and threats, just before implementing an event.
This will directly aid London's ExCel Exhibition Centre in hitting its targets.
• Safety: When security system of the event management will be remarkable
then organisers of exhibition related to precious goods will prefer Excel
Exhibition Center in priority.

Conclusion
• Considering the above mentioned report, it is being concluded that for
business firms that are performing or operating business within event
industry. Including this, global events has carried ample number of
importance factors, which aid them in sustaining within the market for a
longer period of times. Away with this, it is also summarised that a few major
factors has effectively impacted on firms in both negative and in positive
manner.

References
• Getz, D. and Page, S., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
• Gruneau, R. and Horne, J. eds., 2015. Mega-events and globalization: Capital and spectacle
in a changing world order. Routledge.
• Heywood, A., 2014. Global politics. Macmillan International Higher Education.

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