Global Events: Impact, SWOT Analysis, and Planning

Global Events

Table of Content
• Introduction
• Positive and negative impact of macro environment
• SWOT analysis for successful planning of events
• Conclusion
• References

In present time, it has been observed that global event industry is carrying ample number of uncertainties
which impacts in both negative and positive sense on event organizations There are a range of large scale
events that are majorly takes place in today's environment like conferences, festivals, concerts,
conventions and formal parties and so on. Presently, there are ample number of organizations that majorly
conducts a range of corporate, social and other type of events that are carrying various aims and some of
these are to attract customers, promote and develop relationship among individuals, for investors and so
on. Under this report, focus will be on London's ExCeL Exhibition Centre which conducts a range of
events and these are both at national and global level. Also, SWOT analysis is also going to be conducted
in a specific event.
Introduction

In business sector, environment affects the activities and functions of enterprise at wider scale. Macro
environment is defined as external factors which affects the functions as well as operations of business
at deeper scale. It is important for entity to examine these factors so that performance of business
does not get affected. These elements are not controllable & impacts the overall organisational
structure at wider level. Therefore to examine these elements PESTEL Analysis is being used by
enterprise.
PESTEL Analysis-
It is framework which is utilized by companies to identify the external factors affecting business
structure. It comprises of several components which are discussed as:
Positive and negative impact of macro environment