Positive and Negative Impact of Global Events on Macro Environment

Global events
(Part-B)

Content
 Introduction
 Positive and negative impact of global events on macro
environment
 Evaluation of macro environmental factors and their influence on
global events industry
 PESTLE Analysis
 Recommendations for improvements
 SWOT analysis
 Critical evaluation of the criteria for successful events
 Conclusion
 References

Introduction
Global event industry develops and organises a large scale
platform for managing the people gathering such as concerts,
formal meeting, parties etc. Global industry undertakes all
events either they are small or large from small conferences to
Olympics level management.

Positive and negative impact of global events
on macro environment
Positive impact- An organisation manage and operate various types of
event that is used for managing work at global level with analysing
it impact on macro environment. Event are organise to complete
their work with motive of completing task as per perspective of
attracting different individuals towards the place.