Global Factors Impact on Topshop
Added on 2020-12-10
13 Pages2962 Words251 Views
RESEARCH PROPOSALAND ETHICAL FORM
Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: The importance of globalisation in context of differentstrategies employed by businesses to enter emerging markets._____________________________________________ Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis)“To examine effectiveness of globalisation and different strategiesemployed by businesses to enter into emerging markets. A study onTopShop.”Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):To understand concept of Globalisation.To analyse significance of globalisation for TopShop.To identify different benefits TopShop can get by conducting the business inemerging markets.To examine various strategies which TopShop can be used in entering in to emergingmarkets. Research Questions What is globalisation concept?What are the significance of globalisation for TopShop?What benefits TopShop can get by conducting the business in emerging markets?What are various strategies which TopShop can be used in entering in to emerging
markets?Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):This present research take in to consideration based on the various strategies which TopShoporganisation can use in order to enter in to emerging markets. The globalisation concept isregarded as a wide study area that perform the better role in developing the operations in aneffective manner. It is helpful in enhance knowledge as well as skills of a learner. Throughthis, it will help a learner in future to conduct research on any specific area.The personal reason of researcher to conduct an investigation is of self- interest and also gainthe better understanding related to specific area.On the other hand professional reason of a learner to conduct this investigation is to get thebetter knowledge and enhance skills in a better manner. Through this, if learner want to makeits career in specific area then this researcher will help in career in future context. It helps inprovide the proper guidance to learner for conducting research in future. Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: Concept of GlobalisationAccording to opinion of John Williamson (2019) it has been stated that Globalisation is aprocess which helps in interacting and integration of various people across the boundaries ofany country. When an organisation of a country performs its trading operations in the marketof another countries without any restrictions it is said as globalisation. It improves the livingstandards of the people of a nation by providing quality products at reasonable prices. Thereis a rapid integration between various economies to facilitate the trade activities whichincreases communication, technology access as well as sharing the scare resources inoptimum manner. Significance of globalisation for TopShopOn the basis of view point of Tejvan Pettinger (2017), Globalisation helps Top Shop toperform its trading activities in the international market. It helps the selected organisation to
understand the taste, preferences, demands of different nations in order to produce suchproducts to satisfy those demands and achieve profits by performing import export activities.It plays an important role in developing the market of the selected entity. Top Shop enhancesthe connectivity and interdependence with various multinational organisations and worldwide markets. It helps in reducing the selling barriers of products in another nations whichresults in making success easier.Different benefits TopShop can get by conducting the business in emerging marketsOn the basis of opinion of Neil Kokemuller (2019), Emerging markets helps Top Shop toincrease the demands to its different kinds of products and services with in differentindividuals of another countries. Such markets helps in increasing the entity brand name andeliminating the competition level by performing various trading activities. The selectedorganisation can grab various first mover opportunities over various competitors to maintainits sustainable position in the changing scenario. Globalisation provides the business entity topresent the products or services in order to attract and retain various targeted potentialcustomers. Various strategies which TopShop can be used in entering in to emerging markets. Various strategies are applied by Top Shop to enter into the emerging market. Some are asfollows:Joint venture: It is a part of business venture where two or more organisations agreeto pool the scare resources in order to maintain position and increases the profitabilityas well as accomplishing various tasks to sustain in the competitive environment.Exporting: It is a process of providing products to another countries for the purposeof sale. Such strategy is adopted by those organisations who wants to expand therebusiness operations in the international market in order to survive for long term in themarket.Kokemuller, N., 2019. Advantages of Investing and Moving Businesses to EmergingCountries.[Online].Availablethrough:<https://www.insightssuccess.com/advantages-of-investing-and-moving-businesses-to-emerging-countries/>.Pettinger, T., 2017. Costs and benefits of globalisation. [Online]. Available through: <https://www.economicshelp.org/blog/81/trade/costs-and-benefits-of-globalisation/>.Williamson, J., 2019. Globalization: The Concept, Causes, and Consequences. [Online].Available through: <https://piie.com/commentary/speeches-papers/globalization-
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