Case Study on ASDA Assignment
Added on 2021-02-21
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Research Form
Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis)“To analyse the significance of globalisation and several strategiesemployed by organisation for entering into emerging market. A study onASDA”Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):Research objectivesTo learn about the concept of globalisation.To determine the significance of global business expansion in context of ASDA. To identify several strategies that ASDA can employ for entering into emergingmarket. To measures the ways through which ASDA can achieve competitive edge atemerging market. Research questionsWhat is the concept of globalisation?Describe about the significance of global business expansion for ASDA?Explain about several strategies that ASDA can employ for entering into emergingmarket?
What measures ASDA must adopt to achieve competitive edge at emerging market?Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):The main purpose behind conducting this investigation is to determine several strategies thatan organisation usually adopt for entering into global market. In addition to this it alsosupport researcher in increasing knowledge regarding the benefits that a business gain whileexpanding business at emerging market. This in turn further support researcher in futureperspective as he/she become able to expand business effectively. The current topic isimportant as it help researcher as well as reader in enhancing there understanding regardingglobal business & importance of emerging market and can be used for academical purpose. Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: The concept of globalisationAccording to the view point of Kschweit, 2019, globalisation is a process through which twocountries get integrated in term of social, cultural, economical and political perspectives byreducing the barrier of national boundaries. This action is basically taken to improve the flowof trade practices for the development of business and society as well. Globalisation supportsmultinational organisations to increase its power for influencing the political and economicaldecision in order to gain higher success within marketplace. In addition to this globalisationalso support an organisation to expand its business operations and targeting larger number ofcustomer to gain higher profitability which in turn support in gaining competitive edge. Significance of global business expansion in context of ASDAAs per the view point of Jan-Emile, 2017, now a days companies of all size whether small tolarge are trying to establishing its operations in foreign market to get an opportunity ofmarket growth and diversification. These actions will provide several benefits to ASDAwhich includes a new market to serve, access to new talent or expertise, achievingcompetitive advantage, foreign investment opportunity and diversification. These all are themajor significances that support ASDA in improving its market value after getting enter into
global business market. Several strategies that ASDA can employ for entering into emerging marketAccording to the view point of Naseem Jeewa, 2019, entering within the foreign market,especially within the a contry which is strict within the rules and regulations is a verydaunting task. Hence it is very essential for ASDA to adopt an effective market entry strategyin order to establish a strong foothold within a new country. These includes franchising ofbrand, direct exporting, joint venture, partnership and licensing. No two nations are similar,hence it is very essential for a company to choose a strategy that provides a “one size fit forall” so that their would be consistence in term of operating business as this make it easier tomanage work of different branches. REFERENCESNaseem. J. 2019. 8 Strategies to Enter a New Foreign Market. [Online] Availablethrough:<https://www.bubblestranslation.com/8-strategies-to-enter-a-new-foreign-market/>./Jan-Emile. 2017. benefits of international expansion. [Online] Available through:<https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2017/12/5-benefits-of-international-expansion.html>./Kschweit, 2019. concept of globalization. [Online] Available through:<https://www.enotes.com/homework-help/explain-the-concept-of-globalization-and-its-567033>./Section Four: Activities and timescalesActivities to be carried out during the researchproject (e.g research, development and analysis ofideas, writing, data collection, numerical analysis,tutor meetings, production of final outcome,evaluation, writing the report):there are different activities which has to be considered toget correct and appropriate outcome as conclusion andHow long this willtake:
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