Report on Global Hospitality and Tourism Sector

Added on - 21 Apr 2020

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Running Head: Global Hospitality and Tourism SectorGlobal Hospitality andTourism Sector
Global Hospitality and Tourism Sector1ContentsIntroduction.................................................................................................................................................1Task 1:.........................................................................................................................................................1Task 2..........................................................................................................................................................3Conclusion...................................................................................................................................................4References...................................................................................................................................................5
Global Hospitality and Tourism Sector2IntroductionThe purpose of this task is to provide a brief overview about the company Easyjet Plc. The taskone of this report tells the business strategy which Easyjet used to occupy the maximum marketshare and attain success. Further the second part of the report explains the global challengesfaced by the company in the external market and its impact on the business activities and growthof Easyjet. Further details about the task are discussed below:Easyjet is a British airline providing low cost carrier services in the international market. Thecompany is headquartered in Luton, London and as founded in the year 1995 by Stelios HajiIoannou. The company provides its airlines services in total 133 destinations within Europe from17 UK department points (EasyJet Plc 2017). Being a LCC, Easyjet faced many issues indeveloping their business practices in the international market; also the company faced manycompetitions as well. Further the business approach used by Easyjet is discussed below:Task 1:Before defining any strategy for the business to achieve success, the business initially needs todefine the objectives on the basis of which they have to initiate and implement the activitiesaccordingly so as to achieve success. Thus, considering to that, the objectives of the EasyjetCompany is to provide low fares and high frequency between major airports of Europe. Also thecompany aimed to provide safe traveling experience to the customer at low costs to establish along lasting relationship (de Grosbois 2016). With context to that the company originated theirbusiness strategy to which focused on developing a strong position in the European market byincreasing the frequency of works.The strategy of Easyjet included following attributes which helped the company to succeed in thetarget market.Lean Cost Advantage: The Company strongly focused on the cost and took the decisionof becoming a low cost carrier company. This process helped the company to cut thecompetition of luxurious services providing company. As the services provided byEasyJet gave an ease to the customers present in the market to travel and low fare andattain complimentary services as well; due to which the customer enjoyed makingrepeated sales for Easyjet. The lean culture followed by Easyjet promises the customersto provide substantial cost saving even in cost inflation as well. The company committedto improve the cost per seat and provide more benefits to the customer by maintaining theairport and ground handling costs as well. The existing lean initiative held in theorganization delivered 95 pounds saving to the company which shows increase of 106%year on year (EasyJet Plc 2017).
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