Submission of coursework

Prepare a report proposing a new climate change initiative or analyzing an existing one.

The document discusses climate change mitigation and adaptation strategies. It provides an overview of the causes of climate change and the potential impacts of climate change on society and the environment. The

Climate Change Mitigation and Adaptation

This report provides an overview of the market structure of low-cost airlines, including the major players in the industry, the market size, competitive rivalry, and future trends. It discusses the strategies and pricing strategies that help these airlines gain a competitive advantage. The report also highlights the key issues and challenges faced by low-cost airlines, such as the risk of losing credibility in a highly competitive market and the uncertainty of market trends and customer involvement. The report concludes with future trends in the industry, including advanced infrastructure, improved aircraft technology, and increased customer interest in luxury and quality standards.

Market Structure of Low-Cost Airlines

This presentation provides an inside look at the marketing mix of EasyJet, a low-cost multinational airline group in British administration. It examines the 7Ps strategy of EasyJet and how it aligns with the company's vision. The target market is also discussed. The presentation includes references and an appendix with the annual report of EasyJet.

Hartpury University and Hartpury College

Marketing

Marketing Mix of EasyJet: An Inside Look at the 7Ps Strategy

Learn about the marketing mix and its importance in promoting and communicating offerings. Compare the marketing strategies of EasyJet and Ryanair. Find out how each company uses the 7Ps of marketing mix. Explore the role of marketing in business and the planning of promotional tactics.

Marketing Mix (Activity 2)

Presentation

This marketing plan discusses Easyjet's marketing strategy, including the use of the marketing mix. It analyzes the effectiveness of the plan and examines Easyjet's market presence. The plan highlights Easyjet's low-cost leader strategy, premium services, and innovative booking options. It also discusses the company's steady growth and brand awareness in the UK, Italy, and France. Overall, the marketing plan provides insights into Easyjet's strategies for achieving its goals and objectives.

Marketing Plan

Research Project

This report provides an analysis of EasyJet's market structure in the UK, economic factors affecting the business, the likely impacts of Brexit, and the impact of Covid-19 on the company. It discusses the different market structures, such as perfect competition, monopoly, monopolistic, oligopoly, and monopsony. It also examines the economic factors within the UK, including demand and supply, income level, inflation rate, and forex rate. Furthermore, it explores the negative impacts of Brexit on EasyJet's business operations, such as new regulations, reduced market share price, and fewer passengers. Lastly, it analyzes the impact of Covid-19 on the company, including job cuts, reduced fleet size, and lower productivity and profitability.

Climate Change Mitigation and Adaptation

End of preview

Market Structure of Low-Cost Airlines

Marketing Mix of EasyJet: An Inside Look at the 7Ps Strategy

Marketing Mix (Activity 2)

Marketing Plan

Research Project

EasyJet: Market Structure, Economic Factors, Brexit, and Covid-19 Impact

Climate Change Mitigation and Adaptation

End of preview

Market Structure of Low-Cost Airlineslg...

Marketing Mix of EasyJet: An Inside Look at the 7Ps Strategylg...

Marketing Mix (Activity 2)lg...

Marketing Planlg...

Research Projectlg...

EasyJet: Market Structure, Economic Factors, Brexit, and Covid-19 Impactlg...

Market Structure of Low-Cost Airlines

Marketing Mix of EasyJet: An Inside Look at the 7Ps Strategy

Marketing Mix (Activity 2)

Marketing Plan

Research Project

EasyJet: Market Structure, Economic Factors, Brexit, and Covid-19 Impact