Global Hospitality & Tourism Issues

This report focuses on the success of Turnkey Vacation Rentals and its impact on the hotel industry. It also discusses strategies to minimize the potential impact of Turnkey. The report highlights global hospitality and tourism issues and provides recommendations for short-term and long-term action plans.

GLOBAL HOSPITALITY &
TOURISM ISSUES

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Outlining and evaluating success of Turnkey with highlighting its impact on hotel industry.. . .3
Recommend strategies to minimise the actual and potential impact of Turnkey........................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Global tourism and hospitality termed out as one of key drivers of growth (Zhang and
Yuan, 2019). Therefore, tourism considered as the significant potential that is mainly considering
the rich historical and cultural heritage. Hospitality and tourism services are linked to offer
leisure and ultimate satisfaction to customers.
The present report is based on business activities of Global tourism and hospitality. This
study will lay emphases on Turnkey Vacation Rentals and this is full service vacation rental
property management firm for Luxury and premium vacation. This mainly relates with
understanding of global issues relates with hospitality and tourism industry.
Furthermore, assignment will outlines and evaluate the success of TurnKey that is based
on to highlight its impact. Lastly, the recommendations will be given to undertaking short term
and long term plan of action to minimise the affect of the issues.
MAIN BODY
Outlining and evaluating success of Turnkey with highlighting its impact on hotel industry.
TurnKey Vacation Rental is engaged in providing the full service vacation rental property
management company and this provides luxury and premium vacation rental homes. It is
identified as the leading vacation hospitality brand and offers guest the consistent and quality
experience of fine hotel (Kurtz and Berston, 2019 ). Therefore, the impact of TurnKey can be
identified with highlighting its impact on hotel industry, by considering three areas as-:
Scale supply- Efficient supply chain management is very supportive in terms to reduction of cost
by developing and implementing contracts with suppliers of hospitality. Therefore, supply chain
of the hospitality industry inclusive of system as management, operation, purchasing production
supply etc. Supply chain can be termed out as the one of crucial element in the hospitality
industry (Clauzel, Guichard and Riché, 2019). However, rapid growth of the peer to peer
platforms has enables the individuals to have the use of under utilised investor via free based
sharing. In addition to it, Turnkey logistic technology firm partners with supply chain innovation
and this undertakes the business activities effectively and efficiently. With the use of Turnkey,
the hospitality industry can able to deliver successful partnership with global and local
customers. However, Turnkey model offers the significant investor and varied way of labour cost
savings this is the term that aids to retain the existing supply chain to build the better
advancement in Hospitality industry. This model allows the enterprise to avoid the risk, to keep

up the low overhead and shift quickly in terms to meet out the market demands. Therefore,
hospitality is being forced to evolve with advanced techniques and this aids to changing guest
expectation. This helps to build the competitive advancement to the hospitality industry. Herein,
the transfer of knowledge and expansion assist to create the opportunities for business and this
also enhance the customer’s experience ( Poleg, 2019 ).
Disruptive innovation- The hospitality industry is one of the wide sector that needs to earn huge
amount of profitability and productivity. In the hospitality sector, the disruptive innovation aids
to create the new market and value network that helps to bring highest profitability in business
activities. With the hospitality sector, the Turnkey innovation primarily focus on adapting
innovation and technical advancement that leads to carry out better working and increases the
competitive advancement. In the present era, innovation plays the huge role in terms to attract
the customer’s so that entity can gain the competitive advancement. Over the past 4 years, the
percentage of online booking of the customers has been enhanced from 53% to 77%. Thus,
Greater advancement of Turnkey properties are that this can be fully bookable with use of online
platform and also has clear cancellation policies (Twain, 2019). This is the advancement that
makes the operations more effective and efficient. All homes under the Turnkey management are
outfitted with advanced digital lock and this has no cost to the homeowner. In addition to this,
this can be stated that TurnKey digital lock offers the exceptional convenience to guest. For the
customer, who prefer to book their properties on online platform, they have implemented the
unique housekeeper photo verification process in order to ensure the perfect execution. By use of
online tactics the customer’s can avail the best services that can also enhance the working of the
enterprise. However, Turnkey innovation leads to enhance the severity of storms, devastating the
least protected areas and also enhance the competitive advancement within enterprise.
Current trends in accommodation sector- Hospitality industry termed out as to be highly
competitive and this significant to operate the business activities to keep up with the latest trends.
Hospitality industry needs to look over the services that are demanded by the customer’s at the
huge aspect. TurnKey mainly looks over the needs of customers and provides the wide range of
services that assist to bring competitive advancement (Priyo, Mohamad and Adetunji, 2019 ). In
the present scenario, there are number of the customer that are looking for commodities that has
organic ingredients. By the use of this, the hospitality industry can able to win over this
advancement. Therefore, hospitality industry is expremly competitive to render effective product

and services the entity needs to keep their operations with latest rends. Therefore, biggest trends
within hospitality sector to cope with sustainability, finding balance with lodging operation and
growing demand. By assisting customer with theses services the hospitality industry can win
competitive advancement over Turnkey businesses.
Sustainability- In the present era, the majority of the customers are concerned with the wide
range of environmental issues and this affects the working of the industry at the huge level. In
addition to this, sustainability is one of the core principle that helps to undertake the business
practices in more advanced and effective manner (A Sustainability Software Platform that
increases Profit and reduces Risk, 2018.). TurnKey offers the advanced sustainability software
that assist the firms and also manages supply chain to mitigate the risk and improve business
profitability. In addition to this, TurnKey allows entity to collect, monitor and report on
Environmental, social and governance within transparent, consistent and comparative manner.
Therefore, the main aim behind bringing sustainability solutions is to design the business
operations effectively that designed to reduce operating expenses and this also assist to enhance
the assets value to enterprise. This also supports to bring improvement within the firm
competitive market position (Pollington, 2019). In addition to this, this can be stated that
advanced analytics and robust reporting tools offers the full transparency of data across the entire
business and this create the effective business performance. Thus, business enterprise must look
over the things that can aids to enhance the sustainability and ensures long term profitability.
Recommend strategies to minimise the actual and potential impact of Turnkey.
In order to expand and grow in different market and to sustain for long term it is
necessary for hotel industry should develop effective strategies for potential impact of TurnKey
businesses. this is because it will be useful for TurnKey businesses to contribute in hotel
industry. Moreover, it will be helpful in setting long term goals and attracting more customers.
So, for this there are several strategies that can be undertaken which will support in this. they are
as follows :-
Effective use of technology and innovation- this is the most suitable recommendation that can
be followed. The hotel can use high and advance technology to develop new products and
services. Along with it, by doing innovation in services and business models, hotel industry can
minimise impact. for example – AI, IOT, etc. are the latest technology can be used by hotel
industry. it will enable in increasing the efficiency of services and customer experience.

furthermore, industry can gain value of services through it. Besides that, innovation can allow in
bringing change in services and its method of delivery it. by using technology services can be
offered to large number of people (Pellegrin-Boucher and Roy, 2019). Besides that, quality of
services can be maintained in it. Innovation within the business enterprise mainly aims to bring
changes in process of business and to have effective product and ideas. Therefore, successful
innovation must be considered as integral part of business plan of action that aids to create the
culture of innovation and lead towards to have innovative thinking that assist in solving the
business problem. Thus, hotel industry must provides a wide range of TurnKey execution model
in terms to meet out the specific needs of the business with aim of optimizing the investment
budget. Henceforth, Hotel industry must uses the techniques that bring advanced solution and
services to customers with competitive advancement.
Thus, AI, smart room key facilities, cloud services, digital conference facilities can aids
to gain competitive advancement over the TurnKey businesses (Imartin-Rios and Ciobanu,
2019). Also, it can be stated that keeping with the latest technical advancement is essential for
operating business activities successfully within hospitality industry. Thus, effective technical
advancement can aids to reduce the cost, enhance operational efficiency and bring improvement
in service and customer experience within hotel industry. Technological advancement helped the
tourism and hospitality industries to replace the expensive human labour with the technological
labour (Priyo, Mohamad and Adetunji, 2019). By assisting in to avoid customer issues
effectively with use of innovative techniques the entity can able to gain competitive
advancement over Turnkey businesses.
Product differentiation- it is also a recommendation that can be followed by hotel industry to
minimise potential impact of TurnKey businesses. here, the companies can differentiate their
services in such a way that customers are highly attracted towards it (Hassanien and Dale, 2019).
The services can be differentiated through its features, quality, specifications, etc. Along with it,
customers can be provided with large variety of services to chose from. it will enable in retaining
them and offering high quality services. moreover, this strategy will result in gaining competitive
advantage as well for hotel industry over TurnKey businesses. Also, by offering services as per
customers needs it will be easy to differentiate it. In the given business scenario, there are
number of the customers who are looking for products that assist to carter the needs of

customers. Thus, quality, features and specification plays the crucial role to bring competitive
advancement within the enterprise.
In addition to this, to cope with the increasingly highly competitive industry as
hospitality, the entity needs to produce the new and innovative ideas that helps to differentiate a
commodities from others of the same nature (Presenza, Petruzzelli and Sheehan, 2019). Thus,
Turnkey product differentiation impacts the working of hospitality industry in huge manner.
With help of bringing up differentiation within hospitality commodities the entity can able to
gain competitive advancement within market and this can aids to win over TurnKey business.
Customers can be attracted if they offer a unique product and services in affordable price rates.
CONCLUSION
Hereby, it can be summarized that tourism is termed out as dynamic part of the economy.
Thus, global hospitality is leading international executive service that specialise within working
as undertaking identification, evaluation and placing leadership within the hospitality industry.
Hospitality can be considered as fast growing and profitable industry and this looks over to
maximising customer’s satisfaction.
The present report is based on business activities of Global tourism and hospitality. It is
the study that put the major focus over the Turkey vacation rentals. However, study has outlined
and evaluated the success by incorporating the impact of Turnkey on Hospitality industry.
Lastly, recommendation will be given with help of building short-terms and long-term plan of
actions that aids to minimise the impact of issues over business activities.

REFERENCES
Books and journals
Zhang, W. and Yuan, H., 2019. Promoting Energy Performance Contracting for Achieving
Urban Sustainability: What is the Research Trend?. Energies. 12(8). p.1443.
Kurtz, D.L. and Berston, S., 2019. Contemporary business. John Wiley & Sons, Incorporated.
Clauzel, A., Guichard, N. and Riché, C., 2019. Dining alone or together? The effect of group size
on the service customer experience. Journal of Retailing and Consumer Services. 47.
pp.222-228.
Poleg, D., 2019. Rethinking Real Estate: A Roadmap to Technology’s Impact on the World’s
Largest Asset Class. Springer Nature.
Twain, M., 2019. Tourism issues are all played out in the nation’s press, with different papers—
sometimes even the same paper—assuming intensely held and varied political positions.
What tourism’s goals should be—its pace, direction, and class clientele—are all argued in
the public arena. The appropriate role of the na. The Politics of Tourism in Asia. p.115.
Pollington, S., 2019. 10th International Symposium on Continuous Flow Reactor Technology for
Industrial Applications. Johnson Matthey Technology Review. 63(3). pp.157-165.
Pellegrin-Boucher, E. and Roy, P. eds., 2019. Innovation in the Cultural and Creative Industries.
John Wiley & Sons.
Martin-Rios, C. and Ciobanu, T., 2019. Hospitality innovation strategies: An analysis of success
factors and challenges. Tourism Management. 70. pp.218-229.
Hassanien, A. and Dale, C., 2019. Hospitality business development. Routledge.
Presenza, A., Petruzzelli, A.M. and Sheehan, L., 2019. Innovation trough tradition in hospitality.
The Italian case of Albergo Diffuso. Tourism Management. 72. pp.192-201.
Priyo, J.S., Mohamad, B. and Adetunji, R.R., 2019. An examination of the effects of service
quality and customer satisfaction on customer loyalty in the hotel industry. International
Journal of Supply Chain Management. 8(1). pp.653-663.
Online
A Sustainability Software Platform that increases Profit and reduces Risk. 2018. [Online].
Available through: <https://www.turnkeygroup.net/>
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