Global Leadership and Change for ABC Global: A Structural Solution for Improvising Marketing Leads

This report provides a structural leadership solution and strategic development for ABC Global to improvise its marketing leads and generate more business. It discusses the current status of the business with respect to global operations, the strategic endpoint that the managing partner wants to achieve, and the problems and issues that might be encountered in adopting the proposed strategy.

Global leadership and change

INTRODUCTION
Data mining and assistance on the data is a primary need of businesses today. A business
can grow worldwide if it follows proper system and procedure as well as can lag behind because
of the opposite of the same. Likewise, for this purpose, there are multiple business lines and
consulting agencies which provides information through data mining and helps businesses to
outgrow their perspective fields. Similarly, there is a business ABC global which is also a
consulting agency provides advice and data mining facilities to its clients and helps them to
outgrow in their business. There are multiple strategies through which the company is expanding
its business but there are several other new ideas which company should inherit which are given
in this report (Battilana, Julie, Mattia, Metin, Anne-Claire Pache and Jeffrey, 2010). There are
some dynamic changes in which companies are now performing in this field to generate business
according to which some changes and patterns have to be adopted by ABC Global. This report is
a complete structural leadership solution and strategic development for ABC global so as to
improvise its marketing leads and generate more business or the company.
What is the current status of the business with respect to global
operations?
Data mining is an exclusive part of businesses across the globe which is considered to be
growing as every field requires information to take forward its business (Bush, 2008). Hence,
this business field is growing rapidly as well is changing on a very high speed that makes it hard
for businesses in this field to cope up with them. In other words globally the business is
performing exceptionally well as this is a global perspective and need of big businesses who
means to grow and gain success. Currently, the business is growing dynamically but its leads or
business is still the same (Caligiuri, Paula, and Ibraiz, 2012). In other words, the approach to
generate business is still the same. This has to be taken care as there are several changes which
are happening all around the world and any company which is operating globally have to cope up
with these changes which could help the business to grow more. Now the company is providing
technical advice to the travel agencies, hotel, and many other traveling partners which are

helping them to satisfy their customers. However, the company needs to expand these criteria
and have to go more into data mining for other sectors as well where the scope of generating
revenue is much higher than it usually is. The business of ABC global is doing certainly well and
it is generating huge benefits but the improvisation in approach generating revenue is still same
which word to mouth is.
Hence, the marketing agenda of the company has to be taken into consideration and has
to be global operation are resulting in a good manner but are not up to the market which is also a
huge concern for business to adopt new technology of marketing and attracting business (Canals,
2014). The organization is chipping away at worldwide ventures yet it isn't at all adding to its
image esteem which is because of specially appointed activities so the organization needs to take
a shot at it in order to have better odds of advancement all through the world. The main thought
is to center around the worldwide business in order to connect with better results as far as income
(Carin, Barry and Alan, 2010). The methodology of worldwide extension is still to be offended
in the organization and its structure which is an improvement organization needs to make in its
key procedure with the end goal to be economically creating. Being worldwide is one
noteworthy objective of business which is at present performing on a low pitch as the income
created from it isn't as per principles.
The company is working on global projects but it is not at all adding to its brand value
which is due to ad hoc projects so the company has to work on it so as to have better chances of
development throughout the world (Carter, Min, Achilles, Hubert and Kevin, 2013). The only
idea is to focus on the global business so as to reach out to better outcomes in terms of revenue.
The strategy of global expansion is still to be outraged in the company and its structure which is
a development company has to make in its strategic process in order to be sustainably
developing. Being global is one major goal of business which is currently performing on a low
pitch as the revenue generated from it is not according to standards.
What is the strategic endpoint? Ie: what does the Managing Partner want
the business to achieve?

Basically, the company is initially working on sorting out its global work and its
marketing strategies to which the endpoint solution is to make changes in the way it is
developing its business. First, as a manager, it is necessary to make sure that information is
collected from resources in a proper way so as to implement it (Clapp-Smith, Rachel, Gretchen
and James, 2009). Accordingly specifying a solution for ABC Global such that the company
needs to expand on its marketing in the global market which will enhance the business in such a
way that it will make more easy for the company to have further better results in terms of
revenue. There are several outlines where it has to make changes like the strategy of marketing
its business doing huge projects globally is not adding up to overall revenue and structure of
business which has to be worked upon (Hansen et al, 2013). The managing partners want the
business to achieve an overall marketing strategy and successful implementation of that strategy
in business and its ideas so that there would be no confusion. The way company is preceding
with business globally and the way it wants to proceed for which it has appointed several
managers and professionals who would do analysis on their part to know the core areas where
changes are required and have to be done. Specifically, it will be helping ABC Global to outrage
its brand value and business globally to have a better outcome of business and its operation than
in the past. The manager has to maintain a complete coordination in teams and global
components that are interrelated with this process. The accomplices need to accomplish the
scope of income which is being drawn from the work which is organization continuing with
comprehensively. Setting off a similar work with new procedures and improving its
advancement is the real worry for the matter of ABC Global now of time. Each organization
needs to exceed in its field and it is getting it going, however, the earth it is working together in
is changing and it will continue evolving. With the end goal to be in accordance with this work
and advancement organization need to ensure it makes the greater part of the assets in the given
time in order to deliver income superior to contenders as there is an immense number of
exhorting consultancy in the market which is flooding their business with incredible thoughts
and procedure . The partners want to achieve the range of revenue which is being drawn from the
work which is company proceeding with globally (Holt, Katherine and Kyoko, 2012). Triggering
the same work with new strategies and enhancing its development is the major concern for the
business of ABC Global at this point in time. Every company wants to outgrow in its field and it
is making it happen but the environment it is doing business in is changing and it will keep on

changing. In order to be in line with this work and development company have to make sure it
makes most of the resources in the given time so as to produce revenue better than competitors
as there is a huge number of advising consultancy in the market which is overflowing their
business with great ideas and strategy.
How might you achieve this strategic endpoint?
Transformational theory of leadership has to be used in this section of change where there are
several actors which have to be taken into account (Jenkins, 2012). This theory helps in
implementation of any type of change in a company so as to have smooth functioning. Following
are the factors:
Inspirational Motivation
Through this, the leader motivates and fosters the spirit of teamwork in the workers with a great
commitment to work. So, by these managers in ABC Global will educate the employees about
vision mission and keep them motivated to work throughout (Lindsay, 2011).
Intellectual Stimulation
By this, creativity and innovation are hampered in employees so that they perform
extraordinarily and make new things happen. ABC Global can keep this in check that it accepts
ideas from the employees which are suitable for the strategic growth of the business. This will
help in doing business in a better way.
Idealize Influence
The discipline which a leader makes an organization has to be followed by it as well
which is a major viewpoint of all the preachers (Narlikar, 2010). Hence, ABC’s leaders have to
make sure that they are in full force with the new addition so as to set an example for the rest of
the crew.
Individualized Consideration
The leaders always have some preachers and these preachers follow them in such a way
that they create and innovate. So, these efforts of each one of them must be considered and
rewarded so that they remain motivated throughout the success of the project.

Hence, this theory will help ABC Global to make appropriate changes through a proper
control of what is to be done in the organization by the proper guidance and leadership.
Improvisation in the strategy is one idea to increase the change in global business and its
set of rules (O’Brien, 2012). In other words how it is performing now and how it has to be in
future according to the clear statistical dynamics which keeps on happening in this range of
business and its outcome. So, the company is performing well but has to work on mining of data
more preferably on the marketing strategy company is having which is the word to mouth which
is not enough to outgrow business globally. There are many other strategies and frameworks
which company have to adopt in order to improvise its business and revenue (Oberthür,
Sebastian, and Claire, 2008). Also, it is basically performing well in global business and has to
make sure that it makes more money out of it to generate the cost. Professionals for guiding the
business calamities and leakages have been hired who will lead the global team to enhance the
outcome and to implement new strategies in business to enhance the growth and structure of
business process which is also an important point for the ABC Global company. So, basically,
the company have to make sure it has a procedure to follow and a team to follow up the changes
which will be made in the functioning of the company which will help it to have a better result.
There is a huge risk of competition which is taking over the business with various global
strategies which have to be taken into account by the company.
The company has is the business in various parts of the world but the management of the
projects which has been taken is not done in a proper way which is also a point of concern for
business and its development. So, in order to achieve a success over this function, it is required
to control the over the same which will come out through various viewpoints (Pahl-Wostl, 2007).
There is an enormous danger of rivalry which is assuming control over the business with
different worldwide techniques which must be considered by the organization. The organization
has is business in different parts of the world yet the administration of the ventures which has
been taken isn't done legitimately which is additionally a point of worry for business and its
improvement. Thus, with the end goal to make a progress over this capacity a command over it is
required which will turn out through different perspectives. The overall perspective can be
achieved by proper planning and implementation of that plan properly in the business (Robinson,
David and Michael, 2008). Removing all the hurdles and problems which are there in business

from the employees or any other resource that is directly or indirectly connected with the
business.
The company can propose a strategy upon which it can work and have a better structure.
The strategy must include altered marketing experience and making some exceptional change in
the process of doing its business. This will take time in identifying the requirement to change and
making it happen according to the needs and requirements. The professionals first have to make
the employees and people of the company aware of the changes which they have to make so that
they do not end up with any type of confusions (Scott, Geoff, Hamish and Michelle, 2008). This
will sort the things in terms of acceptance and procession of work through teams without any
delay and any type of problems which might arise while establishing a new plan. Changes in
several sections of global business have to be made for the business and its development so as to
make sure that there are better results and outcomes from the previous endpoints of the business.
The experts initially need to make the workers and individuals of the organization mindful of the
progressions which they need to make so they don't wind up with perplexities (Sharma, Rakesh
and Jyotsna, 2009). This will sort the things regarding acknowledgment and parade of work
through groups immediately and any kind of issues which may arise while building up another
arrangement. Changes in a few segments of worldwide business must be made for the business
and its advancement to ensure that there are all the more better outcomes and results from the
past endpoints of the business.
What problems/issues might be encountered in adopting your proposed
strategy?
There are several problems which have been encountered while proposing the strategy
and adopting it. As the company and its global team are already working on a particular project
in a particular manner which has to be changed and controlled properly which will create a
problem for the people in acceptance and they feel it challenging to adopt new process as it takes
time to learn and implement it. There is a huge cost involved in a strategic implementation as
there are new changes and procedures are settled up which is one task and another is to appoint
people for the same. This creates a huge cost for the company and makes it challenging for the

business to have a proper understanding between management and employees (Steers, Richard,
Carlos and Luciara, 2012). The degree of non-acceptance may rise to a level where the company
may ace issues in coordination among the workers and may face rejections and huge oppositions
which has to be taken into account. Also, the partners and the top level of the management may
refuse to accept the proposals as they are the approval authority for the strategies which are to be
implemented and which are being implemented. Hence, it may cause a huge problem or the
professionals may find it hard to make the employees understand the new changes which are
being made and which are necessary for organizational growth. Workers may also hinder by
asking questions regarding their personal growth and development (Swinburn et al, 2011). Also,
the major issue can be bringing the whole organization on a single page or in a single direction
for a particular plan and strategy is also a task which can be challenging or the experts. But
eventually, with time and proper communication, it can be achieved. There are various minds in
a company which has to be collectively brought together in order to have better results and
outcomes. Hence, to have this properly executed there are several pieces of training and
programs have to be conducted to involve the people o ABC Global completely in the growth of
the process of the company. The firm entirely has to come together in order to have better results
and outcomes.
This will create a huge problem for the company and may cause a hurdle in the
implementation and success of the whole strategic plan. However, with the extent of good
communication and usage of the best channel it may reach an outcome where the results will be
positive (Tuleja, Elizabeth, 2014). Hence, implementation of the strategy is a task which has to
be preceded with a proper plan and this will help the company to make unity in diversity over all
the sacred ideas from various corners of the organization through various people and their
setbacks. Leadership is a theory which is being used to guide and make people of the
organization to work in a particular direction with a single objective and achieving the goals. A
proper leader can make things happen and also can formulate the plans which are executed in the
company (Voegtlin, Christian, Moritz and Andreas, 2012). As a leader, there are various
challenges and theories which are being faced by the leader such that different opinions, various
point of views, working in various fields can bring various ideas but what a leader does is that it
makes sure that all of these are directed in a particular direction of achieving goals and
objectives. Hence, similarly in case of ABC Global, there are several changes which have to be

done in the global process and these should be initiated by the leaders in the company through
various strategies. Hence, they have to make sure that all of the individuals are motivated in a
correct manner so that their energy can be diverted to a common goal of the company. Proper
guidance and motivation can only make new changes happens in the organization without any
confusion.

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