Global Leadership and Change for ABC Global: A Structural Solution for Improvising Marketing Leads

Global leadership and change

INTRODUCTION
Data mining and assistance on the data is a primary need of businesses today. A business
can grow worldwide if it follows proper system and procedure as well as can lag behind because
of the opposite of the same. Likewise, for this purpose, there are multiple business lines and
consulting agencies which provides information through data mining and helps businesses to
outgrow their perspective fields. Similarly, there is a business ABC global which is also a
consulting agency provides advice and data mining facilities to its clients and helps them to
outgrow in their business. There are multiple strategies through which the company is expanding
its business but there are several other new ideas which company should inherit which are given
in this report (Battilana, Julie, Mattia, Metin, Anne-Claire Pache and Jeffrey, 2010). There are
some dynamic changes in which companies are now performing in this field to generate business
according to which some changes and patterns have to be adopted by ABC Global. This report is
a complete structural leadership solution and strategic development for ABC global so as to
improvise its marketing leads and generate more business or the company.
What is the current status of the business with respect to global
operations?
Data mining is an exclusive part of businesses across the globe which is considered to be
growing as every field requires information to take forward its business (Bush, 2008). Hence,
this business field is growing rapidly as well is changing on a very high speed that makes it hard
for businesses in this field to cope up with them. In other words globally the business is
performing exceptionally well as this is a global perspective and need of big businesses who
means to grow and gain success. Currently, the business is growing dynamically but its leads or
business is still the same (Caligiuri, Paula, and Ibraiz, 2012). In other words, the approach to
generate business is still the same. This has to be taken care as there are several changes which
are happening all around the world and any company which is operating globally have to cope up
with these changes which could help the business to grow more. Now the company is providing
technical advice to the travel agencies, hotel, and many other traveling partners which are

helping them to satisfy their customers. However, the company needs to expand these criteria
and have to go more into data mining for other sectors as well where the scope of generating
revenue is much higher than it usually is. The business of ABC global is doing certainly well and
it is generating huge benefits but the improvisation in approach generating revenue is still same
which word to mouth is.
Hence, the marketing agenda of the company has to be taken into consideration and has
to be global operation are resulting in a good manner but are not up to the market which is also a
huge concern for business to adopt new technology of marketing and attracting business (Canals,
2014). The organization is chipping away at worldwide ventures yet it isn't at all adding to its
image esteem which is because of specially appointed activities so the organization needs to take
a shot at it in order to have better odds of advancement all through the world. The main thought
is to center around the worldwide business in order to connect with better results as far as income
(Carin, Barry and Alan, 2010). The methodology of worldwide extension is still to be offended
in the organization and its structure which is an improvement organization needs to make in its
key procedure with the end goal to be economically creating. Being worldwide is one
noteworthy objective of business which is at present performing on a low pitch as the income
created from it isn't as per principles.
The company is working on global projects but it is not at all adding to its brand value
which is due to ad hoc projects so the company has to work on it so as to have better chances of
development throughout the world (Carter, Min, Achilles, Hubert and Kevin, 2013). The only
idea is to focus on the global business so as to reach out to better outcomes in terms of revenue.
The strategy of global expansion is still to be outraged in the company and its structure which is
a development company has to make in its strategic process in order to be sustainably
developing. Being global is one major goal of business which is currently performing on a low
pitch as the revenue generated from it is not according to standards.
What is the strategic endpoint? Ie: what does the Managing Partner want
the business to achieve?

Basically, the company is initially working on sorting out its global work and its
marketing strategies to which the endpoint solution is to make changes in the way it is
developing its business. First, as a manager, it is necessary to make sure that information is
collected from resources in a proper way so as to implement it (Clapp-Smith, Rachel, Gretchen
and James, 2009). Accordingly specifying a solution for ABC Global such that the company
needs to expand on its marketing in the global market which will enhance the business in such a
way that it will make more easy for the company to have further better results in terms of
revenue. There are several outlines where it has to make changes like the strategy of marketing
its business doing huge projects globally is not adding up to overall revenue and structure of
business which has to be worked upon (Hansen et al, 2013). The managing partners want the
business to achieve an overall marketing strategy and successful implementation of that strategy
in business and its ideas so that there would be no confusion. The way company is preceding
with business globally and the way it wants to proceed for which it has appointed several
managers and professionals who would do analysis on their part to know the core areas where
changes are required and have to be done. Specifically, it will be helping ABC Global to outrage
its brand value and business globally to have a better outcome of business and its operation than
in the past. The manager has to maintain a complete coordination in teams and global
components that are interrelated with this process. The accomplices need to accomplish the
scope of income which is being drawn from the work which is organization continuing with
comprehensively. Setting off a similar work with new procedures and improving its
advancement is the real worry for the matter of ABC Global now of time. Each organization
needs to exceed in its field and it is getting it going, however, the earth it is working together in
is changing and it will continue evolving. With the end goal to be in accordance with this work
and advancement organization need to ensure it makes the greater part of the assets in the given
time in order to deliver income superior to contenders as there is an immense number of
exhorting consultancy in the market which is flooding their business with incredible thoughts
and procedure . The partners want to achieve the range of revenue which is being drawn from the
work which is company proceeding with globally (Holt, Katherine and Kyoko, 2012). Triggering
the same work with new strategies and enhancing its development is the major concern for the
business of ABC Global at this point in time. Every company wants to outgrow in its field and it
is making it happen but the environment it is doing business in is changing and it will keep on