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Global Marketing: Analyzing Threats and Opportunities for NIVEA

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Added on  2022/11/29

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AI Summary
This assignment analyzes the threats and opportunities for NIVEA in the global market. It discusses the use of PESTLE analysis, market segmentation, targeting and positioning problems, market entry strategy, and the utilization of the 4Ps of marketing mix. The assignment also explores different communication approaches that can be used by NIVEA to market its goods.

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