logo

Macro environment of Nivea

   

Added on  2021-04-16

7 Pages1412 Words491 Views
Running head: PRINCIPLES OF MARKETINGPrinciples of marketingName of the studentName of the universityAuthor note

1PRINCIPLES OF MARKETINGTable of ContentsMacro environment of Nivea...........................................................................................................2Micro environment of Nivea...........................................................................................................3TOWS analysis................................................................................................................................4Critical success factors....................................................................................................................7Reference.........................................................................................................................................8

2PRINCIPLES OF MARKETINGMacro environment of NiveaPolitical environment They are having their operations in different countries and thus,difference in government regulations and political system areone of the key determining factors for them (Amore andBennedsen 2013).Nivea produces skin care products. In the recent time,regulations are becoming stricter due to negative impacts of theskin care products. Barriers in international trade between countries will bechallenging for them in their business operation. Economicalenvironment Emergence of the global economic crisis causing reduction in thepurchasing power of the customers. This will have negativeimplications on their business operation (Singer 2013). Presence of huge number of competitors in the global market isreducing the profitability ratio.Business opportunity is more for them in the developingcountries due to the increase in their national economy. Social environment Customers are becoming more beauty conscious, which isincreasing the demand for skin care products.In the recent time, skin care products are much extensive withhaving varied and diverse products (Biesterbos et al. 2013).However, there are some sorts of backlash regarding theconsumerism of the aesthetic aspect of human beings. Technologicalenvironment Technological development is required in producing innovativeproducts, which will have more utility to the customers.Increased rate of competition is leading to the importance oftechnological development to stay ahead in the competition.Huge cost is associated for investment in research anddevelopment (Dokukina 2014). Micro environment of NiveaStrengths Positive brand value of Nivea in the global market is helpingthem to push their new products in the market.Having manufacturing facilities in different countries is helpingthem in reducing the cost of export and import.Diverse product portfolio ranging from skin lotion to deodorantshelps them in targeting diverse range of customers (Parteka andTamberi 2013). Weaknesses Some products of them are late movers in the market, which iscausing less market opportunities for them.Sales and promotion of them are not specifically targeted to a

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Principles of Marketing
|15
|446
|112

Effective Use of Marketing Variables for Nivea Facial for Men
|10
|2186
|417

Develop Marketing Plan for NIVEA : Report
|11
|3371
|80

Strategic Marketing: Market Analysis, Competitors Analysis, Customer Analysis
|11
|3233
|31

Enterprise Business Development Report for Organic Beauty Heaven
|11
|2746
|437

Global Marketing and Sales Management for Johnson & Johnson: A Comparative Study of China and UK
|20
|5421
|304