Global Marketing Strategies for Expansion in Other Countries

GLOBAL MARKETING

EXECUTIVE SUMMARY
This is a report on the marketing strategies which are used by organizations in the market
so that they can have a better functioning which is a very essential factor for the organization.
There are a lot of competitors which are increasing in the market which have to be considered so
that organizations can plan accordingly. There have to be plans which have to be made in
advance so that the organizations can work in one direction and get a high profit margin in
market.

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Global marketing model..........................................................................................................................4
Methods of market entry..........................................................................................................................6
Marketing strategies................................................................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
There are a lot of strategies and analyses of markets and companies which the
organization has to do before they expand themselves in other countries. To get more customers
and profit margins the establishment takes these decisions so that they can have a better
functioning. Tesco is an international organization which is having its headquarters in England
United Kingdom. There are more than 6,800 stores and number of employees working is more
than 450,000. The further report is going to discuss the models and entry strategies which the
organization has to decide to expand themselves in other market.
MAIN BODY
Global marketing model
It is very important to understand the two different international markets with the help of
PESTLE tool so that the organization can make decisions for the organizations accordingly
which is going to help the organization to have a better functioning. The following report is
going to discuss Tesco’s pestle in the context of both the internal markets the company has
expanded into.
PESTLE United Kingdom Market United States Market
Political factors There taxations in the country are
also high which is why the
organization finds it difficult for
themselves to make the products
reach the customers on time (Green
and Keegan, 2019). This is a very
costly factor for Tesco to reach out.
Due to Brexit there are a lot of
changes which have taken place in
the political power of the company.
The taxation policies are liberal in
the country which is why it is going
to be very beneficial for the
company to expand themselves in
this country. The political powers
are also stable in the country which
is a great factor for Tesco. Getting
inventories from China and East
Asia is also not going to be a
problem for the business.