Strategic Marketing for Iceland Food Ltd

Strategic Marketing

Executive Summary
Marketing aspect is very important to any company or any business, because marketing give
opportunity to promote a product or service at the large scale in the market. There are top-level
management within most companies are putting their huge efforts for making their marketing
stratgeies more effective. This report mainly has involved some productive marketing strategies
which can support a company for gaining high profit within the new market.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................................3
PESTLE ANALYSIS.........................................................................................................................................3
MARKET-ENTRY...........................................................................................................................................5
MARKET SEGMENTATION............................................................................................................................7
PORTER’S GENERIC STRATEGY.....................................................................................................................9
CONCLUSION.............................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
Marketing is one of the major functions for a business or company, because this function
gives opportunity toa business for promoting its products and services in the market at the large
scale. In this dynamic and modern word, there are marketing aspect plays very excellent role for
different companies or businesses. Top-level management within each company or business is
highly required to make its marketing functions more and more effective, because currently only
those organisations are gaining high profit who has very effective marketing functions. Basically,
marketing team within each business is responsible to use same modern and productive strategies
for making is marketing functions more effective. Day by day market competition within each
industry or sector is increasing, that’s why existing management thin companies should develop
some productive marketing strategies for gaining huge competitive advantage. This report
mainly discusses strategy marketing aspect of Iceland food ltd. It is a popular British retailer,
headquartered in Wales, United Kingdom. There are some major marketing strategies also has
been discussed in this report which can support to Iceland food ltd. for entering the new market
with new product.
PESTLE ANALYSIS
It is very important for organization to analyse the internal and external factors of the
country and the market which the organization is expanding them into so that they can have a
better functioning for themselves. This organization has a unique factor for them and this is
going to get in more customers in the organization so that they can have high revenue for
themselves. Netherland is a small country which is why the organization first expands them and
understands and gain experience so that they can effectively expand themselves further globally.
The new product which Iceland Food Limited is coming up with is mild ice cream which is
going to be a great advantage for the company to get in more customers and increase the market
share (Forzoni, Buffagni and Guercini, 2019).
 Political factors
It is due to European Union trades there are a lot of political power change in the country
which has to be considered by the organization so that they can have a better functioning for