Assignment on Global Marketing Amcor Ltd
Added on 2020-04-07
26 Pages5469 Words30 Views
Running Head: Global MarketingAmcor LtdGlobal Marketing
Table of Content:Summary from assignment 2........................................................................................................................................................................................22 Marketing mix...........................................................................................................................................................................................................23.2.1 Product strategy...............................................................................................................................................................................................33.2.2 Pricing strategy................................................................................................................................................................................................33.2.3 Place.................................................................................................................................................................................................................53.2.4 Communication promotional mix....................................................................................................................................................................7IMC.......................................................................................................................................................................................................................73.2.5 People..............................................................................................................................................................................................................84.0 Economic Evaluation.............................................................................................................................................................................................94.1 Communication Plan........................................................................................................................................................................................164.3 Monitoring of Action Plan................................................................................................................................................................................184.4 Contingency Plans............................................................................................................................................................................................21References:.................................................................................................................................................................................................................22
Executive summarySummary from all three assignments The below presented is the summary of the 1st assignment which has been segmented in the following parts. The first part consists of the analysisof the factors of market and the second analysis comprises of the analysis and evaluation of the organizational structure. And the same has beenfurther segmented in audit of consumer and their behavior, the nest is the analysis of the marketing mix .i.e. 7P’s. Competitor’s analysis and thepositioning map have also been described in the next segment. At the end the external environment has been analyzed which consists of thePEST analysis, theory f porter five forces, value chain and BCG matrix. The below executed summary is of the assignment 2 which has been made focused on the below presented segments. The first part of the reportcomprises of the screening process of the selected market which is further divided in stages and factors of market selection process and also afterthat initial screening is done. Next is the market shortlisting which is done with justification. The further segment consists of the objectives ofthe process. Next is the selection of the market entry strategies and also the market selection process is described. The last are therecommendations which are given so as to assist in the above presented approaches. The following is the summarized version of the 3rd assignment which has been executed for analyzing and evaluating the marketing mix so as topromote the products and services. The business entity has been making use of the marketing mix to enhance the promotional effects and toinfluence the target market. The marketing mix has been segmented in various sections from which the first part is product strategy and for thesame entity has been making use of PLC approach. The next is the pricing strategy and according to which the entity has been making use ofpenetration pricing strategy. The further analysis comprises of the distribution channels. The promotional mix is the next segment of the file andthe IMC plan is the used approach for the same. Further analysis comprises of maintaining the human resources. And the last part is regardingthe economic evaluation which comprises of the expenses and valuation of the same. Summary from assignment 2- In the underlying portion of this undertaking, publicize factors and different open doors existing in the Mexico keeping in mind the end goal toset up objective and position in the organization condition of the particular place. Satisfactory and adequate dangers and openings were talked
about through the aggressive examination; promote examination, authoritative natural investigation and advertising investigation. This wasperformed with a view to understanding the authoritative position adequately in the Mexico. Beside these factors, Amcor Limited's qualities,inadequacies, openings, and the dangers factors were talked about the distinctive methodologies, for instance, Porter's five forces, BCG grid, andSWOT examination and esteem chain investigation. While surveying and assessing every one of these factors regarding the Amcor Limited,after the different examines, it has been dissected that the honest to goodness game plan of rest world beside the Mexico varies part. Distinctivestandards and headings come in the way while developing their powerful position in the Mexican market with a view to getting drew in with theB2B sort of affiliation. Alongside this, it was assessed and measured while developing the approach into Mexican market for playing out thebusiness exercises; Mexico has the most alluring business segment over the world in wording developing the business with a view to extendingthe productivity and income of the affiliation. Aside from these components, organization of the Amcor Limited plays out the advertising blendkeeping in mind the end goal to achieve authoritative mission and vision. While developing the widespread promoting plan for the AmcorLimited, it has been assessed that their number of affiliations are available and existing which are locked in with an indistinct methodology fromAmcor is incorporated. In this industry, the basic accomplishment point of view is giving attractive subjective squeezing. This guarantees themakers in noteworthiness to their things' wellbeing. Cost is a staggering component which influences the customers. Thusly, Amcor Limited haslikewise investigated the parts relating to the cost to set the cost of their things with a specific end goal to meet the authoritative objectives andtargets.2 Marketing mixThe term marketing mix has been considered as the set of actions or activities which can be utilized by Amcor LTD for developing andpromoting the product in the market. Price, product, place and promotion are the components of this strategy (Kotler, Armstrong, Harker &Brennan, 2015) and the same has been explained as follows:
On the basis of the above presented diagram it has been observed that the product is at the growth stage. 3.2.1 Product strategyProduct lifecycle has been considered as the product strategy which can be adopted by the business entity so as to develop the product. Thisstrategy has been segmented in various divisions; these divisions define the lifecycle of the product. The lifecycle of the product can be definedas the stages through which a new product undergoes .i.e. introduction to growth, maturity and decline (Shan & Jolly, 2013) these steps canchange according to the changing marketing trends. The below mentioned are the main components of the product strategy:Branding: In this Amcor Ltd can develop the products name and also a unique identity of the same. This will aid the entity in enhancing themarket share for the product.
Packaging: This process involves enhancing thepresentation, outlay of the product which will enable the entity to attract more and moreconsumers (Othamn, 2014)Labeling: In this step the products are properly labeled, which will enable the consumer with a description about the product (May, 2016)Quality: This is one of the main factors for offering satisfaction to the consumer and is also very much significant for the consumer as thepurchase is based on the quality of the product (Mitra, 2016)Product mix depth and width: The depth of product mix can be considered as the number of versions which are offered by Amcor for each ofthe products. And whereas, the width comprises of the varied range of product lines which are offered by the company (Hirao, 2014)Segments: Products segmentation is the divisions which have been developed by the business entity so as to identify the features of the productswhich resonates with the target markets (Jing, 2014)Augmented services: These services are present in both the forms .i.e. primarily physical and non-physical attributes. This term increase thevalue of the products (Rowley, 2016)3.2.2 Pricing strategyPricing strategies are the tactics which are adopted by the business entity so as to create a value of the products and the services which areproduced. The pricing strategies are the methodologies which will provide a clear idea and will also enable the business entity to develop a fairprice for the product. The prices are set after taking into considerations all the requirements and demands of the consumers. Penetrating pricingstrategy can be adopted by Amcor limited and the same has been described as follows:Penetration pricing strategyThe major objective of the penetration pricing policy is to bring a hike to the market share of the product and which will also allow theentity to bring an increase in the prices of the product after the objective has been achieved. According to this pricing policy Amcor Limited willhave to lower down the prices of the product while introducing the product in the new market or region. And this is to be done so as to attract thenew customers. The core strategy aims at influencing the consumers and makes them to switch over the new product due to the lower prices.One more advantage of adoption of this pricing policy is that it is mostly commonly associated with the marketing objectives of the businessentity (Indounas, 2016)
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