Global Marketing: Expanding into the International Market

GLOBAL
MARKETING

EXECUTIVE SUMMARY
The marketing is the most important thing for the company to get success. This is majorly
pertaining to the fact that if marketing will not be good then the consumer will not like the goods
and services of the company. Thus, in the present report the focus was on marketing in the
international market. The present report outlined the fact that expansion in international market is
very essential for growth and development of company. It is so because of the fact that Morrison
also wanted to expand in either India or China but with help of country analysis it was outlined
that India is more profitable. After that it was seen that merger and acquisition is a better method
to enter in Indian market. Also, it was seen that taking decision for market mix is very important
as this is the basis of success for company.

Table of Contents
INTRODUCTION...........................................................................................................................3
COMPANY OVERVIEW...............................................................................................................3
INTERNATIONAL MARKET SELECTION................................................................................4
Comparison of two markets........................................................................................................4
Market entry mode......................................................................................................................6
Marketing strategy......................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9