Global Marketing: Market Opportunities and Analysis for Danes Coffee in the UK

GLOBAL MARKETING
GLOBAL MARKETING
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GLOBAL MARKETING
Executive summary
The purpose of this report is to investigate the market opportunities for the selected product
Danes product, high quality coffee for the potential international promotion and the sale of their
product to the selected country UK. The report analyzes the potential opportunities and threats
while conducting a strategic analysis of the environmental variables including economic and
financial environment analysis, the political and legal environment analysis, the social and
cultural environment analysis and the technological environment analysis of UK which
influences the market entry. The report begins by introducing the background information
necessary to understand the product and the selected country for business expansion that is UK.
It discusses on the environmental variables that might affect the international marketing
campaigns in UK. Further, it recommends ways and strategies for moving forward on the export,
considering the opportunities and threats involves. Lastly, it concludes that Danes coffee has a
favorable opportunity in UK.

GLOBAL MARKETING
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
Environmental analysis of UK.....................................................................................................5
Economic and financial environment analysis........................................................................5
Political and legal environment analysis of UK......................................................................6
Social and cultural environment analysis of UK.....................................................................7
Technological environment analysis.......................................................................................8
Recommendations............................................................................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

GLOBAL MARKETING
Introduction
Danes Coffee is an Australian based company which offers specialty coffee with flavor
as there obsession. The company has won the Champion Australian Roaster title from the
Australian International Coffee Association of its two years running. The company sources
wholesale specialty coffee and provides the most delicious coffee flavor frits customers. The
coffee beans consists of three flavors tribes including chocolates, caramel, nuts, berries and other
fruits. The company makes it easier to choose the favorite flavors which help its customers to
understand the elements of the roasted coffee by the company. The company exists in a highly
competitive and commoditized market. The company with its strong strategy has been able to
achieve success from the year of its establishment (Dubljević, 2013). The company chooses to
expand its market in the chosen country UK. The company chooses to embrace an opportunity to
create a specific identity in the global market. The company is dedicated in building a dynamic
symbol of difference. It plans to expand its market in UK, and provide the product a platform to
authentically explain its values and ethics in an identifiable way. Up is a plenty room for the
growth and expansion of the company as it is a tea and coffee dominated culture. UK is now
considered among the most dynamic coffee markets in the world. It is highly driven by specialty
brewing and growth in the country. Therefore, UK has been chosen as a country to expand its
market and make a global presence.
Discussion