Strategic Analysis for Danes Coffee in the China Market

Marketing
Global marketing
4/26/2019
Danes Coffee

Marketing 1
Executive summary
Strategic analysis is the process that majorly includes the research on the business environment
of the organisation in which the business is operated. It is essential for the company to formulate
the strategic planning for the effective and smooth decision. The strategic analysis plays a crucial
role when it comes to the strategic decision making process. In addition, it brings the essential
information related to the evaluation and development of the environment inside as well as
outside of the company. This analysis is essential for the companies so that they can make
effective strategies for the smooth operations.
Being hired as the Marketing manager of Danes Coffee and CEO has claimed in order to
investigate the market opportunities majorly for the potential information promotion and sale of
their products as well as services to china. Danes Coffee Company is willing to expand its
business operations in other markets like china in order to attain the goals related to the
organisation. The aim of the report is to analyse the opportunities and threats with the help of the
strategic analyses of the environmental variable that include economic, political, social, cultural,
technological variables. These environmental factors influence the working of Danes Coffee in
the china market. These factors majorly include the external as well as the uncontrollable factors
that can influence the decision making of the organisation and the way this factor affects its
strategies as well as performance.

Marketing 2
Contents
Introduction......................................................................................................................................4
Strategic analysis.............................................................................................................................5
Economic and financial environment analysis............................................................................5
Regional trading groups...........................................................................................................5
Measuring market....................................................................................................................5
APEC.......................................................................................................................................6
Barriers to entering an international market............................................................................6
Country classification..............................................................................................................7
Political and legal environment analysis.....................................................................................8
Political factors........................................................................................................................8
Legal regulations.....................................................................................................................8
Government’s desire to control trade flows tends to be motivated by....................................9
Social and cultural environment analysis....................................................................................9
Cross-cultural comparison studies...........................................................................................9
Key Cultural Differences.......................................................................................................11
Technological environment analysis.........................................................................................12
Implication for the international marketing...........................................................................12
Influences on internet use worldwide and within china........................................................13
Online consumer behaviour and spend time on internet.......................................................13

Marketing 3
Promotion..............................................................................................................................14
Conclusion and recommendations.................................................................................................16
References......................................................................................................................................17