Global Marketing and Sales Development

GLOBAL MARKETING
AND SALES
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................................3
Analyzing the Pestle analysis of Chile and different opportunity at the time of developing the business
.................................................................................................................................................................3
Examining the overview of volcano coffee work café along with the porters five forces........................5
Explaining how café develop and design international marketing strategy............................................7
Key challenges faced by the company.....................................................................................................9
Identifying the importance of Pestle and international marketing g strategy at the time of making
decisions................................................................................................................................................10
CONCLUSION.............................................................................................................................................11
REFERENCES..............................................................................................................................................12

INTRODUCTION
The present report is based on the topic global marketing and sales development. The chosen
firm of the report is Volcano coffee works cafe that is based in United Kingdom. The report will
discuss about the opportunity of launching new organic coffee product in the Chile South
America. It will also discuss about the overview of the competitive landscape for the offering of
the product in the developing country. The report will also evaluate about development design of
international market strategy along with discussing the product and modification which will
allow entering the market that is related to pricing decisions, promotional efforts along with this
it will also discuss about the key challenges to global expansion for the SME in this market.
Lastly it will also discuss about the how pistol an international market strategies are linked
together to justify decisions.
Analyzing the Pestle analysis of Chile and different opportunity at the time of developing the
business
The city is located in the South America. The pistol analyzes is done to find out what are the
issues that are faced by the new businesses at the time of expanding their business in the city
(Axelsson, 2018). It will help to find out situation of the South Africa at the time of experience
that may affect business.
Political factor
There are so many corrupt politicians in the country at the time off mist of local election. But
now it is good thing that the ANC counselor are working hard to remove the entire corrupt
politician from the city and country. But the people of the country want that the corrupt politician
should stay in power as if they will be removed from their positions then they have to face
different inconvenience for their new business. That is why there are so many types of business
who did not want to expand their businesses in the Chile because of these corrupt politicians and
they also put a damper on that business who attempt to build and think about investing money in
South African businesses.
Economic factors

The biggest economic factors of the company are there Rand currency which is low every time.
The problem is that only the Reserve Bank of the company has the ability to influence that is
stair neutral there is no relation to interest. Nowadays the currency of the countries is subjected
to what the market forces. Because of this low currency and an exchange rate the company
wondered that how to start their business or restrained demand with this type of currency. The
other factors that are affected the company is related to relation to trades as China invests a lot of
money in the businesses of South Africa but after the slowdown of China’s economy it had
resulted in affecting SA value in business by falling 87% in 2015.
Social factors
The duplicated currency and unemployment of the company are being affected by 25% because
of their buying power of the people as the people of the company have higher entrepreneurship is
spirit. Despite the company have hardships but the people of the company want to move towards
creating startups. The unemployment rate is so high in the company that also means that the
people cannot buy products from the person who has started their business. However it could
also shuffle the rising interest in the entrepreneurship.
Technological factors
In the company the technological advancement along with the manufacturing and supply chains
are very thin in the country. As the government I’m pre occupied the lowering employee rates
along with removing all the corrupt politician that is from the different areas that are from local
campaigns, plus the devalued currency and they’ve also made something that will result in more
stagnated then in the other location that is like USA.
Legal factors
The labor laws of the South Africa are very similar to UK labor laws at the time of exporting
well to the city (Chabowski and Mena, 2017). The businesses where we started the business
with in South Africa follow value added tax. The other taxes that are used in the Chile are stamp
duty, transfer duty, it skills development levy, customs and exercise duties.
Environmental factors