Global Marketing and Sales Development

Global marketing and
sales development
Table of Contents

INTRODUCTION.................................................................................................................... 3
MAIN BODY........................................................................................................................... 3
International marketing evaluation and strategy..................................................................3
Justifying opportunity in the chosen market........................................................................8
Competitors landscape.......................................................................................................9
International marketing strategy..........................................................................................9
CONCLSUION..................................................................................................................... 10
REFERENCES..................................................................................................................... 11

INTRODUCTION
Marketing is defined as promoting company’s products at various promotion
and communication channel. This report is based on the case study of the Eagle Eye
Solution company in respect to its marketing and sales operations. The organisation
is operating its operation in United Kingdom. Company has been engaged operating
its business operations in the information technology sector. This report would
guided about the different practices undertaken by the organisation in respect to its
digital promotions and sales. Henceforth, report will project the precise PESTEL
Analysis in respect to the business expansion process of the company. This project
would also guide about the evaluation about the possible opportunities new location
can cater to the organisation. Competitive landscape for the organisation at the new
location of business will also evaluate in this project. Furthermore, project would
develop the marketing strategy in context to the chosen organisation.
MAIN BODY
International marketing evaluation and strategy
Marketing at the international level if denoted as the international marketing.
Eagle Eye Solution Company is aiming to expand its business in Pakistan. Company
is aiming to take competitive advantage in the information technology market of
Pakistan.
PESTEL Analysis
Business environment is sum of different external and internal factors
influence the business operations of organisation. In order to evaluate different
external factors influence the business operations of company associated with the
PESTEL Analysis can be summarises in the following manner. PESTEL Analysis
tool comprises with different external factors such as political, economic, social,
technological, economical and legal factors influence the business operations of
Eagle Eye Solution Company.
Political factor: Political factor is about the political situation of the country in which
organisation is looking to expand its business. Political environment in Pakistan has
become very progressive in nature post the governance of Imran Khan in Pakistan.

The government could create the positive political situation in the Pakistan which has
supported the government to enhance the growth of the Pakistan. As a leader Imran
Khan always look positive which has given a strong impression to all the business
holders to initiate the business operations in the Pakistan (Abdullahi and Zainol,
2016). The support government is providing to the corporate sector in form of
availability of easy licensing policy to the companies, support system in form of
subsidy and many other program of Pakistan government such as skill development
to empower the youth of Pakistan and different other policies has created a strong
political culture in Pakistan. Eagle Eye Solution Company is aiming to take the
competitive advantage by expanding its business in Pakistan as it would allow
company to give tough competition to the information technology market n Asia
region. Pakistan look far behind in the information technology sector when it
compare with other countries like India, China and different other countries in the
Asia and if any company work in information technology sector would come to
Pakistan to invest in the sector it would be a huge support from the government of
Pakistan to boost the growth of the respective business so that more companies
belong to the information technology sector can come and entertain the business
growth available in the Pakistan. Political stability is another key aspect associated
with the political factor. In Pakistan government rule by Imran Khan has been in a
strong position to hold the government for its total tenure of five years. This has
given a huge support to the Eagle Eye Solution Company to come and expand its
business in Pakistan. Stable government position allows the government to sustain
policies of government for the long time and if not any urgent requirement
government found they do not interfere in the policies if it is not needed to improve or
change the policy. Sustainable policies of the government play the progressive role
and guide the organisation to develop the long run policies that can boost the growth
of the company.
Economic Factor: Economic policy is another business environment factor
influence the business operations of the company. Pakistan is one of the key
emerging economics part of the Asia. Country is growing rapidly especially post the
governance hold by the Imran Khan as a Prime Minister of Pakistan. Economic
factor denote that the economy of Pakistan allow the Eagle Eye Solution Company
to expand the business in Pakistan. Especially the information technology sector of