Over the years, the business practices have evolved globally owing to the technological developments, interdependent economies, and the evolvement of the challenges. This has enhanced the roles and responsibilities of the managers to devise efficient strategic plans to address the market conditions effectively. The following work is an attempt to evaluate the internal and external environment of one of the popular entities of Australia that is Merino & co. The analysis rendered useful insights about the attributes of the customers, marketing environment, competitors like Witchery and Toorallie; and other business forces that affect the operation of the enterprise. The SWOT analysis of the entity has also been conducted to assess the internal environment. The work concludes with the certain recommendations with respect to the marketing strategies of the company. Thus, the global managers of today are required to conduct such exercises consistently to survive in long run.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
