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Global Marketing - Assignment

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Added on  2021-02-20

Global Marketing - Assignment

   Added on 2021-02-20

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Global Marketing - Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Explanation of development of global marketing concept......................................................12. Conducting the research using academic sources....................................................................13. Finding of one real business world example that supports this portfolio................................2TASK 2............................................................................................................................................2a. Providing back ground of chosen BRIC country.....................................................................2b. Evaluation of political risks for the country............................................................................2c. Discussion of trade, tariff and non trade barriers between UK and Brazil..............................3d. review of economic environment of Brazil.............................................................................4e. Summary of advantage and disadvantage of the company which is looking to move in Brazil......................................................................................................................................................4TASK 3............................................................................................................................................41. Select real business world company and give its overview.....................................................42. Evaluate the factors which impact foreign market entry mode decision.................................4TASK 4............................................................................................................................................51. Select fashions retail and identify the market where organisation select franchise as entrymode.............................................................................................................................................52. Advantage or Disadvantage of using franchise as entry mode................................................53. Benefits of franchise as entry method......................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................9
Global Marketing - Assignment_2
INTRODUCTIONGlobal marketing can be defined as the procedure that helps business entities to adjusttheir different strategies which are focused for the purpose of promoting their products. With thehelp of it enterprises can market all their products in different countries (Cannon and Yaprak,2014). This report is also based upon this concept. It covers various topics such as developmentof global marketing concept, analysis of a real life business that supports the portfolio, emergingBRIC markets, factors which are influencing entry mode etc. along with this detailed analysis offranchising is also covered under this project.TASK 11. Explanation of development of global marketing conceptGlobal marketing is a concept that facilitates organisations to make modifications oradjust their marketing strategy according to the conditions and situations of other countries. Withthe help of it, all the products of a company could be marketed in different nations. By payingattention towards it an organisation can meet all its global objectives such as increasing marketshare.Currently the concept of glocalisation is developing continuously because most of theorganisations are forming strategies to expand their business in different locations (Charter andPolonsky, 2017). In order to operate in various countries it is very important for organisations tomarket their products and global marketing is the most beneficial way for it.2. Conducting the research using academic sourcesAccording to Cody Pearce, all the companies are focusing in the development of theirbusiness in different countries which is resulted in development of global marketing. It helps toattain growth opportunities that are available in internation market (Global marketing, 2019).According to Hollenson, global marketing is a concept which is followed by most of thecompanies now a days in order to market their products in different countries. With the help of itall of them can expand their business successfully (Global marketing, 2019).According to Dr. Philip Kottler, global marketing is a wider concept which is more thanjust selling of products in international market. It is beneficial for companies that are looking fordevelopment at global level as it provides them opportunity to carry out operations in variousnations.
Global Marketing - Assignment_3

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