Global marketing - Advantage & Disadvantage

Global Marketing

Table of Contents
INTRODUCTION...........................................................................................................................4
ENTRY 1.........................................................................................................................................4
1 Explain the development of Global marketing concept............................................................4
2 Evaluate the different opinion of authors on “Development of global marking”.....................4
3 Real business example which support the Development of global marketing concept............5
ENTRY 2.........................................................................................................................................5
(a) Background of any BRIC country .........................................................................................5
(b) Evaluate the political risk for Brazilian country....................................................................5
(c) Discuss the trade, tariff & non-tariff barriers between the UK or Brazilian country.............6
(d) Review Economic environment of Brazil..............................................................................6
(e) Advantage & disadvantage of Naked Wines company to entered in the market of Brazil....7
ENTRY 3.........................................................................................................................................7
1 Real business world company...................................................................................................7
2 How given model help the company to entered in new market through right entry mode
decision........................................................................................................................................7
ENTRY 4.........................................................................................................................................8
1 Fashion retail choose to use franchise as an entry mode..........................................................8
2 Advantage & Disadvantage of using franchise as an entry mode............................................9
3 Benefits of franchise for fashion retailer..................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCE ................................................................................................................................11

INTRODUCTION
Global marketing means all the countries taking advantage in all over the world through
marketing. Organisation develop a strategy according to the other country's market condition and
it includes the sale of their product across the globe. Global marketing provides various
opportunities, which help to increase customer base or market share of that company. Purpose of
this portfolio is to provide the overview of BRICS market as well as political & economic
condition of Brazil. This report include BRIC market where the discussion about Brazil market
and Entry mode of new company contain the factors which influence or affect the foreign market
of Naked Wines company. Along with this, Boxfresh from fashion retailer use the franchise
option as a entry mode in the foreign market and what are it's advantage & disadvantage.
ENTRY 1
1 Explain the development of Global marketing concept
Global marketing is the biggest platform to target different market across the world.
Globalization is the part of global market where every company wants to expand their business
globally. For this, manager need to identify international opportunities or competition in the
foreign market because every sector has tough competition in the global market.
To the development of global marketing organisation required to globalise their networks
or business need to measure customer's requirement and nature of supplier in the worldwide area.
Organisation required to identify threat in the foreign market or competitive advantage as well as
the distribution network which increase the efficiency of market. Company can grow in the
global market if they majorly focus on their product that have worldwide demand (Resende Melo
and et. al., 2015).
2 Evaluate the different opinion of authors on “Development of global marking”
According to Dr. Philip Kotler, global marketing is the place where different organisation
tries to satisfy the need of consumers through providing variety of product & services in the
international market. Because marketing helps the business to identify the unsatisfying need &
desire of consumes.
According to Mark Burgess, Global marketing help the business to increase profitability
or expand market share. Which help the business to convert consumer's need into revenue of the
organisation.
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