Today every company or hotel aspires to compete in the international market and to be considered globally by all of its customers. To maintain the market's dynamic variation, it has become critical to look at the various demands and needs of the consumer. In today's society, marketing is a crucial procedure that every company relies on. Marketing is defined as an action conducted by a company. to promote and market its merchandise itself to consumers to effortlessly sell it. Understand more about Global Marketing from the below document.