Global Marketing Ethics and Culture

Global Marketing Ethics
and Culture

Covered Content
• Introduction
• PESTEL analysis
• Five Force analysis
• SWOT analysis
• Segmentation
• Targeting
• Product Positioning
• References

Introduction
When an organisation is doing marketing at international level, they
have to do it ethically. Sacha Cosmetics is situated in Trinidad and Tobago
and producing make up items for women. They are operating their business in
more than 20 nations. Company is going to provide Foundation, buttercup
powder, blush, loose face powder, bronzer and many more which are applied
by people on their face. They are soon going to launch a cream for their clients
and its name is glowbar. They are introducing their item in India; thus, they
can enhance their sales, customer base and profits (Qian and Qian, 2017).

PESTEL Analysis
• Political factors: Tax Policies
• Economical factors: Demand for item
• Social factors: Role, status
• Technological factors: to maintain competitiveness
• Environmental factors: Inflation
• Legal factors: Law enforcement
(Madikizela and et. al., 2017)