Marketing Strategies for Lush: An Overview

Marketing

Table of content
 Introduction
 Overview of brand,
 Macro-Environmental Audit using PESTLE
 SWOT analysis
 An overview about the industry / sector with key competitors
 Identify and discuss how the company segments, targets and positions their brand
 Identify marketing mix of brand
 Recommendations
 Conclusion
 References

Introduction
Marketing is a business function wherein products or services are promoted in order
to enhance the sales. Main aim of marketing is to attract the audience by
demonstrating them the feature of goods & services. It contributes in enhancement of
revenue of the company (Chaffey and Ellis-Chadwick, 2019) . Main aim of present
study is to understand marketing dynamics along with the significance of marketing
to promote a brand. The present study is based on Lush which is a well-known
cosmetic brand based on UK.

Overview of Brand
Lush is a British cosmetic retailer that is
headquartered in UK. It was founded in
the year of 1995. The brand offers
creams, soaps, shower gels, lotions and
other such cosmetic items. It was started
by Mark Constantine with his wife. The
company started business from UK and
currently has been expanded business in
52 countries.