Global Marketing Issues AS2
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Added on 2020-10-22
Global Marketing Issues AS2
Added on 2020-10-22
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Global Marketing Issues AS2
TABLE OF CONTENTS1.0 INTRODUCTION.....................................................................................................................31.1 Initial Expectations...............................................................................................................32.0 TOPIC ENGAGEMENT AND ONLINE REFLECTION........................................................32.1 LEADERSHIP, ETHICS AND CSR....................................................................................32.2 GLOBAL MARKETING AND DIGITAL ENVIRONMENT............................................42.3 INNOVATIVE TECHNOLOGY AND SOCIAL MEDIA..................................................53.0 ARTICLE REFLECTIONS.......................................................................................................53.1 Week 24 LEADERSHIP, ETHICS AND CSR.....................................................................53.2 Week 25 GLOBAL MARKETING AND DIGITAL ENVIRONMENT.............................63.3 Week 26 INNOVATIVE TECHNOLOGY AND SOCIAL MEDIA...................................84.0 CONCLUSION..........................................................................................................................94.1 Module Reflection.................................................................................................................9REFERENCES..............................................................................................................................11
1.0 INTRODUCTION1.1 Initial ExpectationsI, had a huge expectation at the beginning of the module, I expected that this module willhelp me to increase my knowledge and academic skills. I also thought that completing thismodule will prove a challenging task for me. But this module has fulfilled my initial expectationsas this module has helped me in increasing my knowledge regarding the various fields andconcepts (Travers, Morisanoand Locke, 2015). Also, this was a challenging task for me as I hadto face many challenge in completing the module and these challenges have increased myacademic skills like research and collection of authentic and relevant data. My initial expectationwas that I will come across the various concepts which have not been taught to me and byresearching about the various articles made familiar with various concepts which I had noknowledge at all so, this has fulfilled my expectation of increasing my knowledge. I also thoughtthat module will about the various concepts which are related to our degree and it will consist ofthe theories and concepts which are in our degree and this module has proven my expectationscorrectly as I came to know about the various concepts and theories of the global marketing andissues like the concepts about the global marketing and digital environment, the concepts aboutthe leadership, CSR and ethics and about the innovation and Social media. My initialexpectations was also that this module will help me in clearing my doubts and misconceptionrelated the concepts and theories which are involved in my degree. So, these were my initialexpectation at the beginning of the module and these expectations is completely related to mydegree. 2.0 TOPIC ENGAGEMENT AND ONLINE REFLECTION 2.1 LEADERSHIP, ETHICS AND CSRLeadership may be defined as an art of motivating a group of people and make them acttowards achieving the common goal. In business leadership can be linked to the performance ofits team towards the set targets of an organisation. A leader should possess all the leadershipqualities in order to become a successful leader as he or she has to take difficult decisions andhas to articulate clear mission and vision and has to establish such goals which are achievable forthe followers (Ho, Ang and Tee, 2015). Ethics is simply the moral principles which governindividual’s behaviour or the activities. Business ethics may be defined as business differentpolicies and practices which are related to the controversial issues which include bribery
corporate governance, corporate social responsibilities, etc. It is the form of applied ethics whichresponsible for examining the ethical principles of an organisation and provide the solution to theethical problems which arise in the environment of the business (Ogunfowora, Stackhouse andOh, 2018). Business ethics have huge benefits for an organisation when it is managed properly inan organisation. Corporate social responsibility may be defined as a business approach whichresults in the sustainable development of an organisation by delivering social, economic andenvironmental benefits. It is the broad term which defines the wide range of company's effortstowards improving the society in various ways (Maak, Pless and Voegtlin, 2016). It may includeimplementing the environmental policies, donating money, etc and is really important for anorganisation in order to maintain its sustainability for the long term.2.2 GLOBAL MARKETING AND DIGITAL ENVIRONMENTGlobal marketing may be defined as a marketing of a product and services worldwidescale and is the process of adjusting the marketing strategies of an organisation in order to adaptthe marketing conditions of other countries. Global marketing includes the analysis, planning,placing, producing and promoting the organisation's products and services across the markets ofthe world. It can also be said that global marketing is simply marketing and selling of the goodsand services on the international level. It is important for an organisation to develop an effectiveglobal marketing strategy which will help the business of an organisation to go global (Durmazand Efendioglu, 2016). Global marketing brings various challenges for an organisation whichthey have to minimise in order to avail the benefits of the globalisation. Digital environmentmay be defined as an integrated communication environment where the digital or electronicdevices are used as tools to communicate and manage the activities and content in it (Kerr andet.al., 2015). It is the cyber or virtual environment which is created by using one or more digitalservices. The major components of the digital environment includes the presence of an internetwhich includes the website, search engines, mobile apps, social media and other resource whichare based on web. Digital environment across the world is created by the digital media which isin the form of video, audio or may be any other graphics which may be animations or photoswhich are encoded in order to make it readable (Quinn and et.al., 2016.)2.3 INNOVATIVE TECHNOLOGY AND SOCIAL MEDIA Innovation is the key element for the success of business. The organisations are requiredto regularly innovate their services and products as per the changing consumer needs and
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