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Assignment On CSR & Leadership

   

Added on  2019-09-30

14 Pages4617 Words283 Views
GLOBAL MARKETING ISSUES

TABLE OF CONTENTS1.0Introduction.......................................................................................................................11.1Initial Expectation..........................................................................................................12.0 Topic Engagement and Reflection.......................................................................................12.1 WEEK 24 Leadership, Ethics and Corporate Social Responsibility.................................12.1.1 Topic Engagement.........................................................................................................22.1.2 Article Reflection............................................................................................................22.2 WEEK 25 Global Marketing and the Digital Environment.................................................32.2.1 Topic Engagement.........................................................................................................42.2.2 Article Reflection............................................................................................................42.3 WEEK 26 Innovative Technology and Social Media.........................................................52.3.1 Topic Engagement.........................................................................................................62.3.2 Article Reflection............................................................................................................63.0 Conclusion............................................................................................................................83.1 Final Conclusion................................................................................................................8GIBBS module.........................................................................................................................83.2 Module Reflection.............................................................................................................9References..................................................................................................................................1

1.0Introduction1.1Initial ExpectationInitial expectation of the report is to evaluate the importance of leadership and CSRactivities at the work place. In order to gain the competitive advantage management has toget good command on leadership at work place by which they are able to sustain in themarket (Albrecht.et al.2015). A leader with strong leadership ability will be a role model totheir employees, leader who is able to effectively achieve some good result or achievementgains the trust and admiration of their employees, and inadvertently changes their values,beliefs, behaviour and attitudes, for mimicry is the sincerest form of flattery (Delery andRoumpi, 2017).2.0 Topic Engagement and Reflection2.1 WEEK 24 Leadership, Ethics and Corporate Social ResponsibilityLast week lecture discussion was about leadership role in an organisations, ethics andcommunity social responsibilities. We studied carefully how important the role of a leader canpositively or negatively affect the organisations; we further discussed how leaders shouldinfluence changes and connects with people (Grint, 2007). An exceptional leadershipindividual is required for a brand to be successful globally and these individual leaders musthave global vision, tap into every member of organisation talent, energy and sensitivity tolocal needs. Personal the most important idea leader in this ever changing and innovativeworld must be willing to change, must be flexible, creative, open-minded, must be anexcellent listener and relentlessly adaptable (Ganta and Manukonda, 2014). In my furtherresearch it was stated that Leadership is a kind of power where one person has the ability toinfluence or change the values, beliefs, behaviour and attitudes of another person (Hao andYazdanifard, 2015). This statement is also supported by, who states that leaders whopossess strong leadership have the strength to influence others to achieve the goals andobjectives of the organization.In conclusion, effective leadership is essential in current ever changing and innovativebusiness environment. I found this topic interesting and motivating and i believe that myknowledge and skills have increased after I did some research on digital environment in1

global marketing (Northouse, 2017). My knowledge of digital transformation has beensignificantly expanded as a result of last week lecture.2.1.1 Topic EngagementThis topic facilitates the businesses to easily identify the aim of leadership in globalmarket by which they are able to gain the competitive advantage. We are living in a digitalage where digital transformation is the current topic for discussion all around and very wellsuited to decide the business-agenda of companies worldwide (Blanchard, 2015). In fact, astudy conducted by Accenture strategy in 2016 concluded that for successful changeprograms strong and consistent leadership capabilities are required at all levels oforganisation while the lowest performing change programs have leadership only at the top(Seto and Sarros, 2016).2.1.2 Article ReflectionMy inference from the article ‘An entrepreneurial and capabilities perspective onearly and rapid internationalization’ is that the role of a leader is very crucial in the successof corporate to operate as a multi-national company. The numerous challenges faced by theorganizations operating on a global level require a leader who incorporates a balancedapproach in its management of consumers as well as stakeholder’s interest. As per myreflection of the article, the vision of the business leader and his influence on the people is acontributing factor for a business to be successful on a global level. The leaders are also playa vital part in upholding the environment and practices of social responsibility within theorganization. They through their actions and behaviour can motivate and inspire people toinduce ethics and responsibility in their conduct (Cavusgil and Knight, 2015). As the globalbusiness and marketing environment is ever changing, it has therefore become essential forthe companies to have leaders who are dynamic and capable of dealing with the difficulties ofinternational business world. As per my reflection of the article ‘Ethical environment in the online communities byinformation credibility, global businesses are engaged in the constant struggle of increasingtheir profits, market presence and maintain stakeholders interest while undertaking businessand marketing practices in an ethical manner. With the advent and development of trade andbusiness across geographical boundaries it has become important for organizations to2

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