Global Marketing

Global marketing

GLOBAL MARKETING
Introduction
 Founded by Holland and Barrett, leading health and wellness
1.0 situational analysis
strength and weakness
 Reliable brand name and extensive product portfolio
 Top competitor- GSK Morocco (Lovelock and Patterson 2015, p. 8).
Opportunities and threats
 Moroccans maintain healthy diets, especially young individuals
 lack of transparency and presence of GSK Morocco (Stephen 2016, p 20)

2.0 OBJECTIVES
 Sell: signing new customer engagement
 Objective: increase its users’ connection and involvement within the four months
of its operation
 Serve: emphasise to adding worth
 Objective: hire experienced personnel and upsurge media platform
 Save: identify novel methods to reduce the financial burden
 Objective: use digital marketing tools which are cost friendly